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Product Development at the Smithsonian Libraries

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MARAC, April 2007.

MARAC, April 2007.

Published in: Education, Business

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Transcript

  • 1. Product Development and Licensing at the Smithsonian Institution Libraries Erin Clements Rushing Digital Image Coordinator
  • 2. Product Development and Licensing at the Smithsonian Institution Libraries
    • The Smithsonian has a library?
      • 20 branch libraries throughout the Institution
      • Book Conservation Lab and Digital Imaging Center
      • Collection of 1.5 million printed books and manuscripts
      • Handle our own rights and reproductions inquiries
  • 3. Product Development and Licensing at the Smithsonian Institution Libraries
    • Provide images for products through
      • Galaxy of Images website
      • Smithsonian Business Ventures, Product Development and Licensing Office
    • SIL does not produce or sell actual products
  • 4. Galaxy of Images
    • http:// www.sil.si.edu/imagegalaxy /
  • 5. Galaxy of Images
    • Public access to almost 8,000 of our most popular digital images
    • Can be browsed through Image Collections or searched
    • Provides rights and reproductions policies, fee schedule and contact information
  • 6. Galaxy of Images
  • 7. Galaxy of Images
  • 8. Galaxy of Images
    • Future plans
      • online purchase of digital images and rights
    • www.smithsonianimages.com
  • 9. Galaxy of Images
    • Who uses our images?
      • Mostly authors/photo researchers for book illustration
      • Television documentaries (History Channel, Discovery, PBS)
      • Products and advertising
  • 10. Galaxy of Images
    • Early Museums
    • Ferrante Imperato Dell'historia naturale . . . ,
    • 1599
  • 11. Galaxy of Images
    • Trade Literature
    • Ratekin's Seed House 29th Year; Men, Women and Children Wanted to Plant Good Seeds , 1913
  • 12. Galaxy of Images
    • Dibner Library Portrait Collection
    • Samuel Finley Breese Morse (1791 - 1872) . Engraving by William G. Jackman after Matthew Brady.
  • 13. Galaxy of Images
    • Native American Life and Culture
    • Edward S. Curtis The North American Indian Portfolio v. 5 , 1909
  • 14. Galaxy of Images
    • Natural History and Taxonomy
    • Frederick Godman Insecta. Lepidoptera-Rhopalocera , 1879-1901
  • 15. Smithsonian Business Ventures
    • Work with outside vendors to create products
    • Develop relationships with vendors with wide distribution and excellent reputation
    • Products are sold in multiple venues, including SI museum gift shops, smithsonianstore.com, vendor sites, etc.
  • 16.  
  • 17. Smithsonian Business Ventures
    • Products with SIL images:
      • Stationary such as notecards, calendars, appointment books
      • Framed prints
      • Porcelainware
      • Furniture inspired by designs in the collection
  • 18.  
  • 19.  
  • 20. Corbis
    • Founded by Bill Gates
    • Digital image licensing, rights services, artist representation and media management
    • Currently holds over 200 SI images, more to be added
    • Chosen by SI after researching several image licensing companies
  • 21. Corbis
  • 22. Corbis
    • Benefits for SI images:
      • Worldwide audience
      • One-stop-shop for images from all over institution
      • Non-exclusive agreement
      • Ability to restrict use or limit rights
  • 23. Zazzle
    • www.zazzle.com
    • Similar to Cafe Press
    • Products created based on your submitted image
    • Receive 10-17% profit
    • Can created “gallery”
  • 24. Things to keep in mind
    • Most vendors will take image submissions through their web site.
    • What is commercially viable?
    • Does the vendor already have a similar product or image?
    • Will the vendor uphold the integrity of your brand?
  • 25. Copyright Issues
    • Tend to digitize and publish mostly pre-1923 materials
    • If later material, require permission be obtained from copyright holder or documented “best effort” before allowing use in product or publication
    • Generally avoid manuscripts, personal papers or other unpublished material
  • 26.