Your SlideShare is downloading. ×
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Website Assessment Methodology
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Website Assessment Methodology

183

Published on

A summary of the assessment of the website assessment of 10 Voluntary Organizations from Malta. Performed for the Webcheck Scheme for Voluntary Organizations for the Malta Communications Authority …

A summary of the assessment of the website assessment of 10 Voluntary Organizations from Malta. Performed for the Webcheck Scheme for Voluntary Organizations for the Malta Communications Authority during July-October 2013

Published in: Marketing, Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
183
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Webcheck Scheme for Voluntary Organizations A summary of the website assessment methodology 22nd October 2013, Malta woensdag 23 oktober 13
  • 2. by Lize De Clercq www.eclecticlines.net woensdag 23 oktober 13
  • 3. OBJECTIVES: Audience needs versus Organizational needs woensdag 23 oktober 13
  • 4. USER-CENTERED VERSUS ORGANIZATION-CENTERED MENTALITY = inward versus outward perspective woensdag 23 oktober 13
  • 5. From the point of view of the organization ✖ From the point of view of the visitors: Donate! ✔ INWARD VERSUS OUTWARD PERSPECTIVE WWW.EQUALPARTNERS.ORG.MT woensdag 23 oktober 13
  • 6. From the point of view of the organization ✖ Internal ✖ documents of no use to the visitors INWARD VERSUS OUTWARD PERSPECTIVE WWW.FSEGOZO.COM woensdag 23 oktober 13 From the point of view of the visitors: Donate! ✔
  • 7. Logo very prominently present INWARD VERSUS OUTWARD PERSPECTIVE TEST.AMPUTEES4AMPUTEES.ORG.MT woensdag 23 oktober 13 Picture only showing committee members ✖
  • 8. User-centered elements placed ‘above the fold’ ✔ Organizationcentered elements placed ‘under the fold’ ✔ INWARD VERSUS OUTWARD PERSPECTIVE WWW.ILS.COM.MT woensdag 23 oktober 13
  • 9. AUDIENCE NEEDS: 1. Who are your audiences? 2. What are the needs of each of these audiences? woensdag 23 oktober 13
  • 10. o learn about diabetes • diabetes patients (all types of diabetes patients, but with a special focus on the younger ones) • family & friends of diabetes patients o understand what MDA is all about o figure out upcoming activities o learn about the benefits of becoming a member o figure out how to get involved o learn about the impact MDA has on its members o figure out how to support LIST OF AUDIENCES & AUDIENCE NEEDS DIABETESMALTA.ORG woensdag 23 oktober 13
  • 11. • representatives of actual member organizations • representatives of potential member organizations of the health sector • representatives of international organizations of the health sector • people with all kinds of health problems (chronic diseases, disabilities, rare diseases, acute health problems, etc.) • friends & family of people with all kinds of health problems • medical staff • policy makers • media o figure  out  upcoming  ac/vi/es o discover  news  related  to  their   health  sector o understand  what  MHN  is  all   about o learn  about  the  benefits  of   becoming  members o figure  out  how  to  get  involved o learn  about  the  achievements  of   MHN o learn  about  their  health   problem o learn  about  the  health  problem   of  their  friends  &  family   members LIST OF AUDIENCES & AUDIENCE NEEDS WWW.MALTAHEALTHNETWORK.ORG woensdag 23 oktober 13
  • 12. ORGANIZATIONAL NEEDS: What do you want your visitors to do or learn once they are on your website? = What are the needs of your organization? woensdag 23 oktober 13
  • 13. CORE MESSAGES OF VISITORS TO LEARN: “Lots of (young) people in Malta have diabetes. MDA is the organization to turn to for meeting other patients” “The MDA is a Helpful Friend for anyone with diabetes” DESIRED RESPONSES OF VISITORS TO DO: o become a member o participate in events o join a mailing list o join on Facebook o donate ORGANIZATIONAL NEEDS DIABETESMALTA.ORG woensdag 23 oktober 13
  • 14. CORE MESSAGES OF VISITORS TO LEARN: “The MHN is an Influential Authority and a Thought Leader on health issues in Malta” DESIRED RESPONSES OF VISITORS TO DO: o become a member (as an organization) o ask for advice “The  MHN  is  a  Reliable  Performer  and  the  best   choice  to  turn  to  for  ac/ng  as  a  spokes  person   or  for  forming  (interna/onal)  partnerships” “The  MHN  is  highly  concerned  with   Pa/ents  Rights”   ORGANIZATIONAL NEEDS WWW.MALTAHEALTHNETWORK.ORG woensdag 23 oktober 13 o register for an event o join a mailing list o join on Facebook
  • 15. HOMEPAGE: What are the prioritized elements that should dictate the design? woensdag 23 oktober 13
  • 16. What are the core messages? ✖ What are the desired responses? ✔ ✖ The Look & Feel is: “one big chaos” ✖ The audiences don’t know where to look first! ✖ MESSY LAYOUT WITH NO CLEAR FOCUS WWW.EQUALPARTNERS.ORG.MT woensdag 23 oktober 13
  • 17. ELEMENTS THAT SHOULD DICTATE THE HOMEPAGE DESIGN: PRIORITIZED ELEMENTS: o reaching out to people in need o communicating the message of being a refuge for praying, contemplation and reflection o recruiting volunteers o raising all kinds of donations (food, materials & money) ✔ o slideshow with pictures of beneficiaries, volunteers & staff with an overlay headline that gives an overview of the wide range of activities o call to action to visit the centre o call to action for volunteering o call to action for donations in all kinds BUILD A VISUAL HIERARCHY OF PRIORITIZED ELEMENTS! WWW.EQUALPARTNERS.ORG.MT woensdag 23 oktober 13
  • 18. Prioritized callto-action to Donate ✔ Slideshow for showing different pictures with a headline ✔ Prioritized core message ✔ EXAMPLE: VIRTUALLY STACKED DESIGN THEMES.QUITENICESTUFF.COM/RELIEFWP/ woensdag 23 oktober 13 Prioritized call-toactions to Help & Volunteer✔
  • 19. NAVIGATION: Helpful navigation tools & symptoms of bad navigation woensdag 23 oktober 13
  • 20. Search tool ✔ Pull-down menu ✔ More than 3 levels deep ✖ EXAMPLE: HELPFUL NAVIGATION TOOLS WWW.IDF.ORG woensdag 23 oktober 13
  • 21. Breadcrumbs that help the user indicate the path followed ✔ Way-finding cues to jump to other pages ✔ EXAMPLE: HELPFUL NAVIGATION TOOLS WWW.IDF.ORG woensdag 23 oktober 13
  • 22. Search tool Sitemap ✔ HELPFUL NAVIGATION TOOLS PRESENT WWW.ILS.COM.MT woensdag 23 oktober 13 ✔
  • 23. Navigation labels that are ambiguous, confusing & unclear ✖ Repeated navigation labels ✖ SYMPTOMS OF BAD NAVIGATION WWW.EQUALPARTNERS.ORG.MT woensdag 23 oktober 13
  • 24. Listing the same content under several sections ✖ SYMPTOMS OF BAD NAVIGATION WWW.EQUALPARTNERS.ORG.MT woensdag 23 oktober 13
  • 25. Orphan content (only accessible through an inline link) ✖ SYMPTOMS OF BAD NAVIGATION WWW.MARSAXLOKK-ASC.COM woensdag 23 oktober 13
  • 26. Navigation labels leading to empty pages ✖ SYMPTOMS OF BAD NAVIGATION AAM-MALTA.ORG woensdag 23 oktober 13
  • 27. NAVIGATION STRUCTURE: Proposal for an improved navigation structure woensdag 23 oktober 13
  • 28. WHO WE ARE / About Us In general: (Our) Mission (& Vision) History People / Team / Who’s Who In specific cases: Partners Our Approach Contact Us Internship Resources / Publications Venue Sponsors woensdag 23 oktober 13
  • 29. In general: WHAT WE DO In specific cases: Our Services (Our) (Fundraising) Activities Photo (& Video) Gallery Our expertise Networking Training & Curriculum Community Building Testimonials Seminars Advocacy & Policy How We Help Campaigns Our Courses Projects Resources / Publications woensdag 23 oktober 13 Visiting
  • 30. In general: (PRIORITIZED ELEMENTS) In specific cases: (Become a) Sponsor Learn about Anaesthesia Our Demands Learn about Diabetes Testimonials Youth & Diabetes FAQ Find Peace Consult Us woensdag 23 oktober 13 Youth Activities Patient Q&A
  • 31. (CALLS TO ACTION) In general: Get Involved / (Take Action) Why Join / Become A Member How to Join / (Renew Membership) Join Us on Facebook Volunteer Make a Donation (Sign Up for Updates) woensdag 23 oktober 13 When membership is prioritized: Become A Member Why Join / (Membership) How to Join / (Renew Membership) Our Members
  • 32. STAY INFORMED In general: (Our) News / (Newsroom) / (Blog) (Upcoming) Events / (Events) Calendar Photo (& Video) Gallery Sign Up for Updates Join Us on Facebook / (Join the Conversation) woensdag 23 oktober 13 In specific cases: Press / In the Media Press Kit Insights Bookshop
  • 33. CONVERSION-ORIENTED PAGES: Landing pages for your call-to-action woensdag 23 oktober 13
  • 34. Keep the important stuff above the fold ✔ Direct the eye to the centre of the page ✔ Use a compelling image with a person looking directly at the user ✔ Use big buttons ✔ EXAMPLE: MAKE A DONATION INVISIBLECHILDREN.COM/DONATE woensdag 23 oktober 13
  • 35. Include a compelling headline that focuses on the outcome ✔ EXAMPLE: MAKE A DONATION WWW.MALARIANOMORE.ORG woensdag 23 oktober 13
  • 36. Direct the eye to the centre of the page Use a compelling image ✔ ✔ Ditch the sidebars ✔ Use big buttons ✔ EXAMPLE: SIGN UP FOR UPDATES ACT.PIH.ORG/PAGE/S/QUICKSIGNUP woensdag 23 oktober 13
  • 37. Direct the eye ✔ Use bullet points ✔ EXAMPLE: VOLUNTEER POSITION TURNING-PAGES.ORG/VOLUNTEER-2/TUTOR-JOB-DESCRIPTION woensdag 23 oktober 13
  • 38. CREATING CONTENT: Be to the point and tell a moving story woensdag 23 oktober 13
  • 39. Names & roles with pictures ✔ Bio about how, when & why joined the organization ✔ EXAMPLE: MEET THE TEAM MEDIACAUSE.ORG woensdag 23 oktober 13
  • 40. Names with pictures ✔ EXAMPLE: TESTIMONIALS WWW.SPEECHBUDDY.COM woensdag 23 oktober 13 Give the word to your beneficiaries, volunteers & staff
  • 41. Be concise & split the text in various sections among the navigation menu✔ Include large images ✔ EXAMPLE: LEARN ABOUT DIABETES WWW.IDF.ORG/ABOUT-DIABETES woensdag 23 oktober 13
  • 42. FUNCTIONALITY Does your website include all the technology features you & your visitors need? woensdag 23 oktober 13
  • 43. CONTENT MANAGEMENT SYSTEM (CMS) Wordpress.org, Drupal, Joomla,... software is freely downloadable / free & low cost themes / hosting from 2€/month / domain name around 15€/year Wordpess.com software is free, no hosting needed / free & low cost themes / domain name around 15€/year Weebly, Wix & Squarespace software, hosting, theme & domain name around 15€/month woensdag 23 oktober 13
  • 44. CMS THEMES: What to check? CMS text editor (user friendly interface) CMS themes (templates) available: Do they cover your needs? Are they responsive (mobile friendly)? CMS features available (native or via plug-in): Site search, Calendar, RSS feed, Social Media follow icons, Social Media sharing buttons, Social Media Feeds, Forms, Blog commenting, Multi-language, Password protected content, SEO friendly URLs, XML sitemap woensdag 23 oktober 13
  • 45. THIRD-PARTY SERVICES Email Marketing (Mailchimp, Constant Contact,...) Text Messaging (Frontline, Mobile Commons,...) Membership Management (Wild Apricot, etc.) Online Donations: PayPal, Google Check Out & nonprofit management software packages (DonateNow Lite, QGive Online, Easy Tithe,...) Crowdfunding (Razoo, Causes, JustGiving,...) Text Giving (JustTextGiving, ZipGive,...) Event Registration & Ticketing (Eventbrite,..) Advocacy & Petitions (Salsa, BSD Tools....), Volunteer Registration (VolunteerSpot,..) & Fundraising pages (GivingFuel, Qgiv Hobnob,...) Online Polls (SurveyMonkey,) Maps & Charts woensdag 23 oktober 13
  • 46. Useful resources: THIS PRESENTATION IS BASED ON A RANGE OF FREE DOWNLOADABLE RESOURCES YOUR CAN FIND AT: WWW.ECLECTICLINES.NET/8-FREE-EBOOKS-WILL-GUIDENONPROFIT-MARKETING/ IT IS ALSO BASED ON A RECENTLY PUBLISHED BOOK: “CONTENT MARKETING FOR NONPROFITS” BY KIVI LEROUX MILLER CONTENTMARKETINGFORNONPROFITS.COM/ woensdag 23 oktober 13
  • 47. Wordpress themes: EN.BLOG.WORDPRESS.COM/2013/05/14/NONPROFITS-ONWORDPRESS/ WWW.PREMIUMWP.COM/15-BEST-NON-PROFITWORDPRESS-THEMES/ THEMEFOREST.NET/CATEGORY/WORDPRESS/NONPROFIT WWW.TRIPWIREMAGAZINE.COM/2013/08/BEST-NONPROFITWORDPRESS-THEMES.HTML WEBELEMINT.COM/ROUND-UPS/25-BEST-CHURCHWORDPRESS-THEMES/ WWW.WPEXPLORER.COM/BEST-NONPROFIT-CHURCHWORDPRESS-THEMES/ woensdag 23 oktober 13
  • 48. Useful blogs: WWW.ECLECTICLINES.NET WWW.BETHKANTER.ORG WWW.NPTECHFORGOOD.COM WWW.JOHNHAYDON.COM WWW.NONPROFITMARKETINGGUIDE.COM WWW.CLAIRIFICATION.COM JCSOCIALMARKETING.COM IJUSTDID.ORG WWW.SOCIALBRITE.ORG SMBIRDBRAIN.BLOGSPOT.COM WWW.NONPROFITMARKETINGBLOG.COM NONPROFITNATE.COM WWW.NONPROFITHUB.ORG woensdag 23 oktober 13
  • 49. Useful lists to follow: WHERE TO FIND STOCKPHOTOS & IMAGES: LIST.LY/LIST/7RO-STOCKPHOTOS-SOURCES EXAMPLES OF GOOD NONPROFIT WEBSITES: LIST.LY/LIST/7BK-NONPROFITS-WEBSITES-EXAMPLES/ woensdag 23 oktober 13

×