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Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
Building and Sustaining an Online Presence
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Building and Sustaining an Online Presence

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- A Workshop for Intermediary Organizations working within the Community - …

- A Workshop for Intermediary Organizations working within the Community -

This workshop was commissioned by the Malta Communications Authority and held at the Old University in Valetta on June 19th, 2013. Over 45 representatives of Maltese nonprofit organizations attended the workshop.

Published in: Technology, Design
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  • 1. Building and sustaining an online presence A workshop for intermediary organisations working within the community 19th July 2013, Old University, Valletta - Malta zaterdag 20 juli 13
  • 2. by Lize De Clercq www.eclecticlines.net zaterdag 20 juli 13
  • 3. 9h05 - 10h Introduction to Web Strategies for Intermediary Organizations 10h - 11h The Cost of Developing a Web Presence 11h - 11h30 Coffee break 11h30 - 12h30 Using Social Media Effectively 12h30 - 13h Questions & Answers zaterdag 20 juli 13
  • 4. MY BIO WWW.VIZIFY.COM/LIZE-DE-CLERCQ zaterdag 20 juli 13
  • 5. MY BIO WWW.VIZIFY.COM/LIZE-DE-CLERCQ zaterdag 20 juli 13
  • 6. MY BIO WWW.VIZIFY.COM/LIZE-DE-CLERCQ zaterdag 20 juli 13
  • 7. MY BIO WWW.VIZIFY.COM/LIZE-DE-CLERCQ zaterdag 20 juli 13
  • 8. MY BIO WWW.VIZIFY.COM/LIZE-DE-CLERCQ zaterdag 20 juli 13
  • 9. MY BIO WWW.VIZIFY.COM/LIZE-DE-CLERCQ zaterdag 20 juli 13
  • 10. Website strategy (How it is usually the case) ✖ zaterdag 20 juli 13
  • 11. Come online! Everybody is online! Wait, here we come! Does anybody know a cheap web genius? We did it! We’re online!!! This is the only person who knows how to put all our stuff online :( Our website is not how we wanted it to be :( DOES THIS STORY SOUND FAMILIAR? ✖ ✖ ✖✖ ✖ zaterdag 20 juli 13
  • 12. Website strategy (How it should be the case) ✔ zaterdag 20 juli 13
  • 13. .... .... .... .... .... .... WHY do yo need a website? What are your goals? zaterdag 20 juli 13
  • 14. WHAT YOU DON’T NEED A WEBSITE FOR WWW.ASLPMALTA.ORG & WWW.SPEECHBUDDY.COM You don’t need a website for yourselves! ✖ You should tell your audience what’s in it for them! How can you satisfy their specific needs? ✔ zaterdag 20 juli 13
  • 15. .... .... .... .... .... .... WHO are the target audiences of your website? zaterdag 20 juli 13
  • 16. General Public Beneficiaries, End Users Members, Constituents Volunteers Donors, Funders, Contributors Other stakeholders: partners, other nonprofits, government, press,... WHO are the target audiences of your website? zaterdag 20 juli 13
  • 17. General public: ... ... ... ... WHAT does your audience need from your website? zaterdag 20 juli 13
  • 18. General public: quick (less than 3 seconds!) understanding of what your organization is about fabulous, compelling content that is genuinely interesting & relevant, written in a way people want to read it details, specific aspects & facets of the story of your organization & the people behind it stories from behind the curtains of the organization how to subscribe for the e-newsletter WHAT does your audience need from your website? zaterdag 20 juli 13
  • 19. WHAT IS THIS ORGANIZATION ABOUT? WWW.EQUALPARTNERS.ORG.MT zaterdag 20 juli 13
  • 20. 3 seconds are over And? zaterdag 20 juli 13
  • 21. WHAT IS THIS ORGANIZATION ABOUT? WWW.EQUALPARTNERS.ORG.MT ✖ Is it about job placement for the disabled? zaterdag 20 juli 13
  • 22. WHAT IS THIS ORGANIZATION ABOUT? WWW.ARC-MIDDLESEX.ORG zaterdag 20 juli 13
  • 23. 3 seconds are over And? zaterdag 20 juli 13
  • 24. WHAT IS THIS ORGANIZATION ABOUT? WWW.ARC-MIDDLESEX.ORG ✔ Ok.This is about people with intellectual disabilities. And they ask me to join & help. It looks great to be part of this community of volunteers. zaterdag 20 juli 13
  • 25. IS THIS CONTENT COMPELLING? WWW.FSEGOZO.ORG/SERVICES/MEALS-ON-WHEELS.HTML zaterdag 20 juli 13
  • 26. IS THIS CONTENT COMPELLING? WWW.FSEGOZO.ORG/SERVICES/MEALS-ON-WHEELS.HTML ✖ Hidden from homepage Not written in a way people will actually read it A bigger picture with volunteers actually delivering the meals to needy beneficiaries would have been more compelling zaterdag 20 juli 13
  • 27. IS THIS CONTENT COMPELLING? WWW.NOKIDHUNGRY.ORG zaterdag 20 juli 13
  • 28. IS THIS CONTENT COMPELLING? WWW.NOKIDHUNGRY.ORG Great picture. But no kids? Written in a way people will read it and take action! ✔ zaterdag 20 juli 13
  • 29. WHO ARE THE PEOPLE BEHIND THIS ORGANIZATION? WWW.MSMALTA.ORG.MT/COMMITTEE.HTML zaterdag 20 juli 13
  • 30. WHO ARE THE PEOPLE BEHIND THIS ORGANIZATION? WWW.MSMALTA.ORG.MT/COMMITTEE.HTML Expectation about getting to know the people behind Only titles & names. The expectation is frustrated. ✖ zaterdag 20 juli 13
  • 31. WHO ARE THE PEOPLE BEHIND THIS ORGANIZATION? WWW.KOPIN.ORG/ABOUT/KOPINSCOMMITTEE/TABID/2016/LANGUAGE/EN-US/DEFAULT.ASPX zaterdag 20 juli 13
  • 32. WHO ARE THE PEOPLE BEHIND THIS ORGANIZATION? WWW.KOPIN.ORG/ABOUT/KOPINSCOMMITTEE/TABID/2016/LANGUAGE/EN-US/DEFAULT.ASPX Pictures and bios of the people behind the organization ✔ zaterdag 20 juli 13
  • 33. WHO ARE THE PEOPLE BEHIND THIS ORGANIZATION? WWW.ADITUS.ORG.MT/ADITUS_FOUNDATION/WHO_ARE_WE.HTML zaterdag 20 juli 13
  • 34. WHO ARE THE PEOPLE BEHIND THIS ORGANIZATION? WWW.ADITUS.ORG.MT/ADITUS_FOUNDATION/WHO_ARE_WE.HTML Video with the Director speaking ✔Only titles, names & emails ✖ zaterdag 20 juli 13
  • 35. CAN I HAVE A LOOK BEHIND THE CURTAINS? MANNAFOODBANK.ORG/ARTICLES/NEW-VIDEO-BECOMING-A-PARTNER-AGENCY zaterdag 20 juli 13
  • 36. CAN I HAVE A LOOK BEHIND THE CURTAINS? MANNAFOODBANK.ORG/ARTICLES/NEW-VIDEO-BECOMING-A-PARTNER-AGENCY Video testimonial of staff member speaking from the office ✔ zaterdag 20 juli 13
  • 37. Beneficiaries, End Users: ... ... ... ... WHAT does your audience need from your website? zaterdag 20 juli 13
  • 38. Beneficiaries, End Users: relevant and compelling information about the services your organization offers useful information that can help testimonials of peer beneficiaries WHAT does your audience need from your website? zaterdag 20 juli 13
  • 39. WHAT SERVICES DOES THE ORGANIZATION OFFER? WWW.EQUALPARTNERS.ORG.MT/SUPPORT-SERVICES-WHAT-WE-DO zaterdag 20 juli 13
  • 40. WHAT SERVICES DOES THE ORGANIZATION OFFER? WWW.EQUALPARTNERS.ORG.MT/SUPPORT-SERVICES-WHAT-WE-DO Complete description of the services are at 2 clicks away from the homepage ✖ zaterdag 20 juli 13
  • 41. WHAT SERVICES DOES THE ORGANIZATION OFFER? WWW.ARC-MIDDLESEX.ORG/PROGRAMS/VOCATIONAL.HTML zaterdag 20 juli 13
  • 42. WHAT SERVICES DOES THE ORGANIZATION OFFER? WWW.ARC-MIDDLESEX.ORG/PROGRAMS/VOCATIONAL.HTML Easy browsing through the complete description of the services, at one click away from the homepage ✔ zaterdag 20 juli 13
  • 43. WHAT INFORMATION DO THEY OFFER THAT CAN HELP ME? WWW.DIABETESMALTA.ORG/LINKS.HTML zaterdag 20 juli 13
  • 44. WHAT INFORMATION DO THEY OFFER THAT CAN HELP ME? WWW.DIABETESMALTA.ORG/LINKS.HTML All useful information is hidden under ‘Links’ ✖ zaterdag 20 juli 13
  • 45. WHAT INFORMATION DO THEY OFFER THAT CAN HELP ME? WWW.MICHAELJFOX.ORG zaterdag 20 juli 13
  • 46. WHAT INFORMATION DO THEY OFFER THAT CAN HELP ME? WWW.MICHAELJFOX.ORG All useful information is at one click away from the homepage ✔ zaterdag 20 juli 13
  • 47. ARE THERE ANY TESTIMONIALS OF (PEER) BENEFICIARIES? WWW.EQUALPARTNERS.ORG.MT/ARTICLES/37-PERSONAL-EXPERIENCES-ALAN-BALDACCHINO zaterdag 20 juli 13
  • 48. ARE THERE ANY TESTIMONIALS OF (PEER) BENEFICIARIES? WWW.EQUALPARTNERS.ORG.MT/ARTICLES/37-PERSONAL-EXPERIENCES-ALAN-BALDACCHINO Testimonials are hidden under ‘articles’ Not clear that this testimonial is from a beneficiary Not clear that this testimonial is from a volunteer ✖ ✖✖ This picture is from a slideshow.There is no picture of Alan. ✖ zaterdag 20 juli 13
  • 49. ARE THERE ANY TESTIMONIALS OF (PEER) BENEFICIARIES? WWW.SPEECHBUDDY.COM/TESTIMONIALS zaterdag 20 juli 13
  • 50. ARE THERE ANY TESTIMONIALS OF (PEER) BENEFICIARIES? WWW.SPEECHBUDDY.COM/TESTIMONIALS Testimonials can be filtered! Testimonials are at one click from the homepage Picture & story from a child as beneficiary ✔ Picture & story from a parent as beneficiary ✔ zaterdag 20 juli 13
  • 51. Members, Constituents: ... ... ... ... WHAT does your audience need from your website? zaterdag 20 juli 13
  • 52. Members, Constituents: practical information on activities calendar of events info on membership & renewal how to get involved items & gadgets for sale WHAT does your audience need from your website? zaterdag 20 juli 13
  • 53. CAN I FIND PRACTICAL INFORMATION ON ACTIVITIES? WWW.MARSAXLOKK-ASC.COM/PAGE6.HTML zaterdag 20 juli 13
  • 54. CAN I FIND PRACTICAL INFORMATION ON ACTIVITIES? WWW.MARSAXLOKK-ASC.COM/PAGE6.HTML The information is first presented “in general” The information is then detailed into ‘target groups’ It isn’t clear at first sight that these are details of the same activities mentioned above ‘in general’ ✖ zaterdag 20 juli 13
  • 55. CAN I FIND PRACTICAL INFORMATION ON ACTIVITIES? WWW.MAPLEVALLEYCC.ORG zaterdag 20 juli 13
  • 56. CAN I FIND PRACTICAL INFORMATION ON ACTIVITIES? WWW.MAPLEVALLEYCC.ORG Slideshow with upcoming activities for each target group Articles on upcoming activities for each target group ✔ ✔ zaterdag 20 juli 13
  • 57. EVENT CALENDAR WITH ALL UPCOMING ACTIVITIES? MILLENNIUMCHAPEL.ORG/CALENDAR/MONTH.CALENDAR/2013/07/15/- zaterdag 20 juli 13
  • 58. EVENT CALENDAR WITH ALL UPCOMING ACTIVITIES? MILLENNIUMCHAPEL.ORG/CALENDAR/MONTH.CALENDAR/2013/07/15/- The event titles are truncated ✖ zaterdag 20 juli 13
  • 59. EVENT CALENDAR WITH ALL UPCOMING ACTIVITIES! WWW.CAPITALHUMANESOCIETY.ORG/EVENTS/ Titles give the details after clicking ✔ zaterdag 20 juli 13
  • 60. INFO ON MEMBERSHIP & RENEWAL? WWW.GHAXAQFCYN.COM/#!JOINUS/CBKY zaterdag 20 juli 13
  • 61. MORE INFO ON MEMBERSHIP? MEDIA.WIX.COM/UGD//3092D3_31E7E24F306FA0B74BCBA5CD4DFCBF82.PDF zaterdag 20 juli 13
  • 62. MORE INFO ON MEMBERSHIP? MEDIA.WIX.COM/UGD//3092D3_31E7E24F306FA0B74BCBA5CD4DFCBF82.PDF This is a training schedule. What about the price & conditions for becoming a member? ✖ zaterdag 20 juli 13
  • 63. ONLINE MEMBERSHIP APPLICATION FORM? MEDIA.WIX.COM/UGD//3092D3_69FA03B51F183FE9C505AC2BA9847961.PDF zaterdag 20 juli 13
  • 64. ONLINE MEMBERSHIP APPLICATION FORM? MEDIA.WIX.COM/UGD//3092D3_69FA03B51F183FE9C505AC2BA9847961.PDF A .pdf file that has to be printed, filled out by hand and sent by post or handed over is NOT an online registration form! ✖ zaterdag 20 juli 13
  • 65. INFO ON MEMBERSHIP & RENEWAL? WWW.NATURE.ORG zaterdag 20 juli 13
  • 66. INFO ON MEMBERSHIP & RENEWAL! MY.NATURE.ORG/MEMBERSHIP/BECOME-MEMBER.HTML zaterdag 20 juli 13
  • 67. INFO ON MEMBERSHIP & RENEWAL! MY.NATURE.ORG/MEMBERSHIP/BECOME-MEMBER.HTML The benefits of becoming a member are clearly listed ✔ zaterdag 20 juli 13
  • 68. ONLINE MEMBERSHIP SUBSCRIPTION FORM! SUPPORT.NATURE.ORG/SITE/DONATION2?DF_ID=7501&7501.DONATION=FORM1 zaterdag 20 juli 13
  • 69. ONLINE MEMBERSHIP SUBSCRIPTION FORM! SUPPORT.NATURE.ORG/SITE/DONATION2?DF_ID=7501&7501.DONATION=FORM1 A true online subscription form allows online payment! ✔ zaterdag 20 juli 13
  • 70. Volunteers: what’s in it for them? available opportunities conditions for volunteering how to apply WHAT does your audience need from your website? zaterdag 20 juli 13
  • 71. WHAT’S IN IT FOR THE VOLUNTEERS? WWW.FSEGOZO.ORG zaterdag 20 juli 13
  • 72. WHAT’S IN IT FOR THE VOLUNTEERS? WWW.FSEGOZO.ORG You should give more details about what the task consists of & what the requirements are. ✖ zaterdag 20 juli 13
  • 73. VOLUNTEERING? WHAT’S IN IT FOR ME? WWW.CAPITALHUMANESOCIETY.ORG/PROGRAMS/INDEX.HTML zaterdag 20 juli 13
  • 74. VOLUNTEERING? WHAT’S IN IT FOR ME? WWW.CAPITALHUMANESOCIETY.ORG/PROGRAMS/INDEX.HTML and the benefits for the volunteers! The benefits for your organization... Specific task and asked requirements ✔ ✔ zaterdag 20 juli 13
  • 75. VOLUNTEERING? WHAT AM I SUPPOSED TO DO? WWW.KOPIN.ORG/OPPORTUNITIES/VOLUNTEERING/TABID/2023/LANGUAGE/EN-US/DEFAULT.ASPX zaterdag 20 juli 13
  • 76. VOLUNTEERING? WHAT AM I SUPPOSED TO DO? WWW.KOPIN.ORG/OPPORTUNITIES/VOLUNTEERING/TABID/2023/LANGUAGE/EN-US/DEFAULT.ASPX Listing of specific volunteer tasks, but what does each task precisely entail? ✖ zaterdag 20 juli 13
  • 77. VOLUNTEERING? WHAT AM I SUPPOSED TO DO? MANNAFOODBANK.ORG/VOLUNTEER-OPPORTUNITIES/ zaterdag 20 juli 13
  • 78. VOLUNTEERING? WHAT AM I SUPPOSED TO DO? MANNAFOODBANK.ORG/VOLUNTEER-OPPORTUNITIES/ Concrete description of volunteer tasks, including asked requirements & commitment.✔ zaterdag 20 juli 13
  • 79. Donors, Funders, Contributors: trust worthiness impact of the programs types of donation available how to donate WHAT does your audience need from your website? zaterdag 20 juli 13
  • 80. HOW CAN I DONATE? WWW.FSEGOZO.ORG/FUNDRAISING.HTML zaterdag 20 juli 13
  • 81. HOW CAN I DONATE? WWW.FSEGOZO.ORG/FUNDRAISING.HTML No form to donate online ✖ zaterdag 20 juli 13
  • 82. HOW CAN I DONATE? WWW.NOKIDHUNGRY.ORG/ Online donation form ✔ zaterdag 20 juli 13
  • 83. WHAT TYPES OF DONATIONS ARE AVAILABLE? WWW.EQUALPARTNERS.ORG.MT/FUNDRAISING-PLEASE-GIVE zaterdag 20 juli 13
  • 84. WHAT TYPES OF DONATIONS ARE AVAILABLE? WWW.EQUALPARTNERS.ORG.MT/FUNDRAISING-PLEASE-GIVE Rather confusing:“fundraising”, “Donate”,“Sponsor”,“Volunteer” ✖ zaterdag 20 juli 13
  • 85. WHAT TYPES OF DONATIONS ARE AVAILABLE? MY.NATURE.ORG/DONATE zaterdag 20 juli 13
  • 86. WHAT TYPES OF DONATIONS ARE AVAILABLE? MY.NATURE.ORG/DONATE A complete list of all the different ways to donate ✔ zaterdag 20 juli 13
  • 87. HOW CAN I DONATE? SUPPORT.NATURE.ORG/SITE/DONATION2? Online donation form ✔ zaterdag 20 juli 13
  • 88. WHAT’S THE IMPACT OF MY DONATION? IMPACT.NOKIDHUNGRY.ORG zaterdag 20 juli 13
  • 89. Other stakeholders: partners, other nonprofits, government, press,... : display partnerships impact of the programs press corner WHAT does your audience need from your website? zaterdag 20 juli 13
  • 90. Developing a sustainable website zaterdag 20 juli 13
  • 91. Custom Made ‘static’ website versus Content Management system (CMS) Outsourced hosting versus Contracted hosting A closer look at “easy website builders” WHICH technology to choose? zaterdag 20 juli 13
  • 92. Programmed from ‘scratch’ using web programming languages php, mySQL, javascript, html, css, flash etc. Impossible or very difficult to upload content or make changes without the developer Expensive WHAT is a custom-made ‘static’ website? ✖ zaterdag 20 juli 13
  • 93. An easy to use interface that permits you to modify the content yourselves Widely used CMS systems are Wordpress, Joomla and Drupal (all for free) Easy website builders are Wix, Weebly & SquareSpace: http://www.websitesmadesimple.org/ wix-vs-weebly-vs-squarespace/ WHAT is a ‘Content Management System’ (CMS)? ✔ zaterdag 20 juli 13
  • 94. Websites CREATED & HOSTED on wordpress.com, blogspot.com, wix.com & weebly.com WITHOUT a dedicated domain name (totally free) Websites CREATED & HOSTED on wordpress.com, blogspot.com or wix.com but WITH a dedicated domain name (not completely free) WHAT does it mean to ‘outsource’ the hosting of your website? ✔ zaterdag 20 juli 13
  • 95. Websites created in Wordpress, Joomla, Drupal but hosted on the server of a (local) provider e.g. www.webware.com.mt The domain name can be contracted by the same or a different provider WHAT does ‘contracted hosting’ mean? ✔ zaterdag 20 juli 13
  • 96. Using Social Media effectively zaterdag 20 juli 13
  • 97. To DIALOGUE with your beneficiaries, end users, members, volunteers, donors, stakeholders To PROMOTE your activities, events, website content To ENHANCE your online reputation & professional image WHY to use social media? zaterdag 20 juli 13
  • 98. Go where your beneficiaries, end users, members, volunteers are Only open a channel if you have the resources to maintain it - it’s better to perform well on just one channel than to do bad on different ones or on all of them... WHICH social media channel to choose? zaterdag 20 juli 13
  • 99. FACEBOOK: practical tips Facebook company page versus personal profile Use a compelling cover photo that explains the story of your organization Use good resolution pictures Resize the pictures to make them fit Always add a personal introduction note for any photo, link, video you post Wipe out the URL when you post a link zaterdag 20 juli 13
  • 100. FRIENDING OR LIKING? WWW.FACEBOOK.COM/KOPIN.MALTA Use a Facebook company page and not a personal profile! ✖ zaterdag 20 juli 13
  • 101. WHAT ARE THESE PAGES ABOUT? WWW.FACEBOOK.COM/ADITUS.ACCESSINGRIGHTS WWW.FACEBOOK.COM/PAGES/INSTITUTE-OF-LEGAL-STUDIES-MALTA/346534018706846 WWW.FACEBOOK.COM/EQUAL.PARTNERS.FOUNDATION WWW.FACEBOOK.COM/SALESIANBRIGADE zaterdag 20 juli 13
  • 102. WOULD YOU ‘LIKE’ THESE PAGES? WWW.FACEBOOK.COM/ADITUS.ACCESSINGRIGHTS WWW.FACEBOOK.COM/PAGES/INSTITUTE-OF-LEGAL-STUDIES-MALTA/346534018706846 WWW.FACEBOOK.COM/EQUAL.PARTNERS.FOUNDATION WWW.FACEBOOK.COM/SALESIANBRIGADE Not immediately clear what this organization is about Use a cover photo that explains your organization’s story! Stress? Facebook is a party! What about the more informal part of this organization? ✖ ✖ ✖ ✖ zaterdag 20 juli 13
  • 103. WHAT ARE THESE PAGES ABOUT? WWW.FACEBOOK.COM/COUPLECARDS WWW.FACEBOOK.COM/PAGES/BELAND-BAND-CLUB/50529968494 WWW.FACEBOOK.COM/PAGES/AMPUTEES4AMPUTEES- WWW.FACEBOOK.COM/PAGES/DAISY-DIABETES- zaterdag 20 juli 13
  • 104. WOULD YOU ‘LIKE’ THESE PAGES? WWW.FACEBOOK.COM/COUPLECARDS WWW.FACEBOOK.COM/PAGES/BELAND-BAND-CLUB/50529968494 WWW.FACEBOOK.COM/PAGES/AMPUTEES4AMPUTEES- WWW.FACEBOOK.COM/PAGES/DAISY-DIABETES- Take care with the only 20% text rule! Nice to see the faces of those behind the organisation! It’s fun to be part of this band! (I ‘Like’ it!) ✖ ✔ ✔ ✔ Better use a photo with people zaterdag 20 juli 13
  • 105. PHOTO SIZES WWW.FACEBOOK.COM/SALESIANBRIGADE WWW.FACEBOOK.COM/PAGES/AMPUTEES4AMPUTEES- WWW.FACEBOOK.COM/PAGES/DAISY-DIABETES- For a good resolution use 851px by 315px ✖ Make it fit at 180px by 180px ✖ If the pic doesn’t fit in a “rectangular” wall picture of 404px by 404px,“highlight” the picture to show it vertically at 843px by 403px zaterdag 20 juli 13
  • 106. WHAT is ‘EdgeRank’? Facebook does not show all stories to your newsfeed, but uses an algorithm called “EdgeRank”. It filters out the posted stories based on: Affinity Weight Time decay (Recency) zaterdag 20 juli 13
  • 107. WHAT is People Talking About This (PTAT)? PTAT measures the engagement of fans with your page during the past 7 days page likes ‘stories’ from your posts (likes, comments, shares) posts by others on your page mentions & photo tags zaterdag 20 juli 13
  • 108. HOW to increase your fanbase? Improve your status updates: Share content that is truly helpful, fun, genuinely interesting Use photos & videos, less text and less links Don’t just talk about yourself Network. Use your personal avatar to write messages and present the page to the people that might be interested. Move around. Comment with your page avatar on other people’s status updates. Increase your PTAT (Buy a Facebook ad) zaterdag 20 juli 13
  • 109. HOW to increase your PTAT? Create a dedicated ‘business’ personal profile & use it to interact with your fans as a person: Send a welcome message to the people that Like your page Send them a friend request Further interact with them through personal messages Include a ‘Call to action’ such as “Click ‘Like’ if you agree” Give your most active fans a ‘shout out’ Follow your fans and like, share & comment back on their profile or the pages they administer zaterdag 20 juli 13
  • 110. PINTEREST: why is it so interesting for nonprofits On Pinterest, people symbolize their ASPIRATIONS: not “who we are” but “who we want to be” - It’s a natural place to share passion, to show what moves us Pinterest is a natural place for STORY-TELLING Pinterest is more TRANSACTIONAL, so it’s a good place for nonprofits to create an online fundraising catalogue The majority of people on Pinterest are WOMEN, and women care more charity zaterdag 20 juli 13
  • 111. NONPROFIT STORY-TELLING ON PINTEREST PINTEREST.COM/ECLECTICLINES/NONPROFITS-CAMPAIGNS/ zaterdag 20 juli 13
  • 112. Useful resources: WWW.ECLECTICLINES.NET WWW.NPTECHFORGOOD.COM WWW.NONPROFITMARKETINGGUIDE.COM WWW.CLAIRIFICATION.COM JCSOCIALMARKETING.COM WWW.JOHNHAYDON.COM IJUSTDID.ORG WWW.BETHKANTER.ORG WWW.SOCIALBRITE.ORG SMBIRDBRAIN.BLOGSPOT.COM WWW.NONPROFITMARKETINGBLOG.COM NONPROFITNATE.COM WWW.NONPROFITHUB.ORG zaterdag 20 juli 13

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