Sell 250 assignment 1 power point

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  • 1. Product and Client Research
    Modern Beauty Supplies and ISO i.Colour
    SELL 250: Business to Business Selling
    Elizabeth Clark
  • 2. Product and ClientCompany
    I represent Modern Beauty Supplies and am selling ISO i.Color to Metro Urban Hair Studio in Calgary, Alberta.
  • 3. Product and ClientProfile Report - Purpose
    Modern Beauty Supplies is Western Canada’s largest distributor of beauty and salon products, and trainers for hairstylists. Since its foundation in 1986, the company has grown substantially and now services salons throughout Western Canada from offices in Calgary, Edmonton, Burnaby and Victoria.
    From the beginning, Modern Beauty Supplies realized that salons and stylists had a need to keep current with the same changing trends and fashions that drive its own business. That’s why we focus on education and training sessions with client companies. Styles change and if you don’t know how it’s changing or what to do to get that style or look, the industry does not get it anywhere else. Where they do get it from are the hundreds of hair shows, education functions and one-on-one training sessions that Modern Beauty hosts every year. Apart from continually searching for innovative new products throughout the world, we provide clients with elite educational support, ranging from business education to education in new styles, products, and techniques in spa services and aesthetics.
  • 4. Product and ClientProfile Report - Mission
    As the largest beauty care distributor in Western Canada, we supply professionals in the beauty, spa, hair, skin, aesthetic, nail and body care industries with the most innovative products from world renowned brands such as Tigi, Farouk, Schwarzkopf and many more. Additionally, we are also the leading provider of cutting-edge training facilities and educational sessions for stylists, offering more than hundreds of events every year.
    In order to serve our primary stakeholders, such as our customers, suppliers, employees and community best, our whole organization focuses on certain aims and beliefs. As a business, efficiency and the fastest level of service are very important to us. Likewise, an effective distribution and delivery network ensures customers get what they want when they need it.
    As we work closely with our customers to improve their businesses, we try to deliver the best customer service possible.
    Furthermore, continuous education is a must in order to stay cutting edge in the hair care industry.
  • 5. Product and ClientProfile Report - Goals
    As stated in the mission, Modern Beauty supplied aims to provide:
    The fastest level of service
    Efficient distribution and delivery networks
    The best customer service
    Continuous education to maintain leadership
  • 6. Product and ClientProfile Report -Locations
    Calgary, Alberta
    1 location
    Edmonton, Alberta
    2 locations
    Burnaby, British Columbia
    1 location
    Victoria, British Columbia
    1 location
  • 7. Product and ClientProfile Report – Target Market
    The market targeted by ISO i.Color is any hairstylist which provides chemical processes to their clientele.
    Male or Female
    Any age
    Any location
    Must be a certified journeyman in Hairstyling
  • 8. Product and ClientProfile Report - Products
    We provide numerous products to ensure each individual need is met.
    Hair: ISO, CHI, Farouk, etc
    Spa: Accupeds, Gigi, Senscience, etc
    Equipment: AGV Group, Babyliss Pro, Ceramix, etc
    Sundries: Avanti, Isinis, Oster, etc
  • 9. Product and ClientProfile Report - Website
  • 10. Product InformationProduct Description
    The ISO i.Colour permanent colour line is one of two lines offered by ISO. It is comprised of countless colors, providing the stylist with countless color options for their clientele. The market targeted by this product is any male or female who desires a chemical treatment in the form of a permanent colour
    ISO i.Colour is a colour line, used only by professionals, which permanently deposits colour into the hair shaft.
  • 11. Product InformationProduct Sales Advantages
    Feature: Triplex-C®
    Advantage: Seals in color, protects and shields up to 20 shampoos
    Specific Benefit: Provides longer-lasting, beautiful colour
    Proof Source:
  • 12. Product InformationProduct Sales Advantages cont’d.
    Feature: Intense conditioning
    Advantage: Most competitors do not have this option
    Specific Benefit: Color always dries the air, but a conditioner within the formula prevents this from occurring
    Proof Source:
  • 13. Product InformationProduct Sales Advantages cont’d.
    Feature: High shine
    Advantage: Again, most competitors provide a clear color in addition to the original color to create shine
    Specific Benefit: High shine makes the hair appear healthier and smoother; clients appreciate this
    Proof Source:
  • 14. Prospect Information
    Metro Urban Hair Studio
    #130, 400-5 Ave S.W. Calgary, ABDecision maker: The Owner
  • 15. Sales Call Objective
    The sales call objective is to place an order for 1 starter kit of the ISO i.Colour line within 1 week of initial visit.