Technology & Real Estate Presentation - Eric Eckardt
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Technology & Real Estate Presentation - Eric Eckardt

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Eric Eckardt, VP at Hubzu.com lead a session on real estate and technology at the Texas Association of Realtors in 2013. ...

Eric Eckardt, VP at Hubzu.com lead a session on real estate and technology at the Texas Association of Realtors in 2013.

http://www.linkedin.com/in/ericeckardt

Eric is a real estate technology entrepreneur that has founded several online businesses across this sector and is also a former investment banker on Wall Street. He has been quoted in several industry publications including Inman News, WSJ, and Bloomberg.

He talks about mobile, technology, social media, video, and much more to a real estate audience.

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  • Tighter Lending StandardsHigher Composition of Married couples buying homes – Highest level since 2001 at 65% in 2012
  • The following ideas can improve your operating efficiency and help you target more potential home buyers and sellers.
  • 89% of new home search shoppers use mobile search engine at the onsetReal estate brokers related searches on tablets grew 300% year-over-yearForeclose searches on desktop are up 7% and 180% on mobile year-over-yearMore homes searches starting at the app, not the web
  • 89% of new home search shoppers use mobile search engine at the onsetReal estate brokers related searches on tablets grew 300% year-over-yearForeclose searches on desktop are up 7% and 180% on mobile year-over-yearMore homes searches starting at the app, not the web
  • 89% of new home search shoppers use mobile search engine at the onsetReal estate brokers related searches on tablets grew 300% year-over-yearForeclose searches on desktop are up 7% and 180% on mobile year-over-yearMore homes searches starting at the app, not the web
  • 89% of new home search shoppers use mobile search engine at the onsetReal estate brokers related searches on tablets grew 300% year-over-yearForeclose searches on desktop are up 7% and 180% on mobile year-over-yearMore homes searches starting at the app, not the web
  • 89% of new home search shoppers use mobile search engine at the onsetReal estate brokers related searches on tablets grew 300% year-over-yearForeclose searches on desktop are up 7% and 180% on mobile year-over-yearMore homes searches starting at the app, not the web
  • 89% of new home search shoppers use mobile search engine at the onsetReal estate brokers related searches on tablets grew 300% year-over-yearForeclose searches on desktop are up 7% and 180% on mobile year-over-yearMore homes searches starting at the app, not the web
  • Manage, promote, and protect your brand – SOCIAL MEDIA ENTERPRISE SOLUTIONSSecure leads – PRO ACTIVE VS REACTIVEFB – become an active engager (wedding, graduations, children, events, etc.)
  • Manage, promote, and protect your brand – SOCIAL MEDIA ENTERPRISE SOLUTIONSSecure leads – PRO ACTIVE VS REACTIVEFB – become an active engager (wedding, graduations, children, events, etc.)
  • Site Retention, Office Meeting, Client Engagement, Home Tours Zillow 50% of all traffic and 65% on weekends. .. 45 -50MM page views 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)Online video users are expected to double to 1.5 billion in 2016. (Cisco)Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner
  • Site Retention, Office Meeting, Client Engagement, Home Tours 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)Online video users are expected to double to 1.5 billion in 2016. (Cisco)Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner
  • Schools community etc. HdHat.com 89% of new home search shoppers use mobile search engine at the onsetReal estate brokers related searches on tablets grew 300% year-over-yearForeclose searches on desktop are up 7% and 180% on mobile year-over-yearMore homes searches starting at the app, not the web
  • Site Retention, Office Meeting, Client Engagement, Home Tours 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)Online video users are expected to double to 1.5 billion in 2016. (Cisco)Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner
  • Site Retention, Office Meeting, Client Engagement, Home Tours 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)Online video users are expected to double to 1.5 billion in 2016. (Cisco)Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner
  • Ninety-seven percent of Americans search for local businesses online,
  • Virtual modelReduced operating expenseLean efficient processes
  • Virtual modelReduced operating expenseLean efficient processes
  • NuOffer, a real estate startup that recently launched an iPad app to facilitate the management of paperless offers, will soon become available to the 25,000 members of the Houston Association of Realtors (HAR), the company announced. - See more at: http://www.inman.com/next/paperless-offer-platform-catching-on-in-texas/#sthash.Q5Tknlen.dpuf
  • Over is an app compatible with iPhone, iPad and iPod touch. With "Over" you can add beautiful text to your photos, simply choose from 25 amazing fonts available, and add captions, quotes, jokes... you can then resize, align and position your text, when finished you can quickly publish your creation on your social networks.

Technology & Real Estate Presentation - Eric Eckardt Presentation Transcript

  • 1. @
  • 2. 10 Ways Technology Can Help You Build Your Business
  • 3.  Experienced real estate technology entrepreneur  Licensed real estate broker in NY & FL  Founded virtual real estate brokerage serving CA, FL, NY  2012 Inman Most Innovative Real Estate Startup Finalist  Founded real estate, mortgage and other online businesses  Managing Partner / Owner of a leading Realogy brand  Sold independent brokerage to a Realogy brand  Former investment banker (leveraged finance) Eric Eckardt Vice President & General Manager Direct to Broker at Hubzu @ @ericeckardt
  • 4. Client Engagement Local/National Engagement Business Management Lead Generation Virtual Office Online Presence Online Brand Management Communication Pick at least one technology practice that fits your model to implement into your business. How can you use technology?
  • 5. Technology can improve efficiency, but is not a substitute for a sound business model. @ericeckardt
  • 6. Today’s Home Buyer is Tech Savvy  90% of home buyers start their search online  85% of buyers use a mobile device  70% access the Internet from smart phones  15% access the Internet from tablets Home Buyer Mobile Use 31% Gen X 1965-1979 28% Gen Y 1980-2000 18% Young Boomers 1955-1964  Frequency of Internet use is directly related to age.  Young buyers are more likely to use the Internet during their search. @ericeckardt
  • 7. Today’s Home Seller is Tech Savvy 88% of home sellers were assisted by an agent @ericeckardt
  • 8. Online Buying Behavior $348.8 $301.7 FY 2012FY 2011 >90% 88% FY 2012FY 2011 U.S. B2C eCommerce Sales in Billions Online Real Estate Searches >78,000 2013 YTDFY2009 Hubzu Homes Sold in Units @ericeckardt
  • 9. First-Time Home Buyers On the Rise  The share of first-time home buyers rose slightly to 39% in 2012.  83% of first-time home buyers were under the age of 44.  39% of buyers are first-timers vs. 34% of sellers. First-time Buyer Share Closer to Historical Norm 42% 40% 40% 40% 36% 39% 41% 47% 50% 37% 39% 20% 25% 30% 35% 40% 45% 50% 55% 60% 2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 @ericeckardt
  • 10. REALTOR® Profile 94% of REALTORS communicate with clients via mobile device  REALTOR Average Age = 57; only 50% use a smartphone  15% believe technology is the best way to distinguish yourself  REALTORS spent more on technology in 2012 than in 2010  50% of REALTORS use Facebook daily-to-weekly; 25% say the same for LinkedIn  54% of REALTORS closed between 1 and 10 deals in 2011 Are you Technology Driven? @ericeckardt
  • 11. What does this mean for your business? @ericeckardt
  • 12. Of the 4 billion mobile phone, more than 1 billion consumers currently carry smart phones in their pockets. 200 million YouTube views occur on mobile daily #1 Incorporate Mobile into Your Business 89% of new home shoppers use mobile search engine on the onset @ericeckardt
  • 13.  Documentation: Free application that works across multiple platforms. Great way to review, edit, create Word docs, Excel spread sheets, and PowerPoint presentations. Genius Scan  Scanning: You can scan documents on the go and then email or store the document in the cloud.  Consumer / Client: Allows you to create and share photos in a magazine style document. Take photos from your listing to create personalize magazine for the seller viewable on an iPad, iPhone, or iPod Touch  Demographic Info: Sitegeist helps you to learn more about your surroundings in seconds. Drawing on publicly available information, the app presents solid data in a simple at-a-glance format to help you tap into the pulse of your location anywhere in the U.S. Beamr Sitegeist #1 How you can incorporate mobile @ericeckardt
  • 14. #1 OpenHouse Pro App @ericeckardt
  • 15. #1 Sitegeist App – Hyperlocal @ericeckardt
  • 16. Last year, 9.8 trillion texts were sent, according to The Chief Marketing Officer (CMO) Council. Mobile is changing the normal routines of consumers and disrupting business models. Texting Is the New Email Does Your Company Do It Right? May 2013 #2 Texting is Here to Stay @ericeckardt
  • 17. May 2013  MightyText: Text from your computer or tablet using your CURRENT Android Phone and number. Send & Receive SMS on your computer or tablet. Instant Notifications on computer/tablet when SMS hits phone. 100% Free!  YouMail is a free app that offers a number of voicemail solutions including transcription, which will convert those voicemails into texts. Available for Apple and Droid. #2 Texting is Here to Stay  Invisible Text (for Apple and Droid) prevents your messages and photos from being saved and/or forwarded by another party @ericeckardt
  • 18. Social media is a way to engage with your customers. Apps such as Hootsuite, Buffer, Spro utsocial and Social Bro can help efficiently create relationships online. #3 Embrace Social Media @ericeckardt
  • 19. #3 Manage Online Profile @ericeckardt
  • 20. 67% 56% 2017EFY2012 Global Online Video Traffic More than 6 billion hours of video are watched each month on YouTube #4 Online Video Explosion Source: Cisco 89 Million people in the U.S. will watch 1.2 Billion online videos today @ericeckardt
  • 21. Instagram Video 15 Seconds Mobile Virtual Tours Designed for Real Estate #4 Online Video Explosion @ericeckardt
  • 22. #4 Incorporate Video @ericeckardt
  • 23. Engaging with Agents #4 Online Video Explosion @ericeckardt
  • 24. #4 HdHat.com @ericeckardt
  • 25. Consumers have access to a wealth of information Common Search Terms #5 Internet Search – SEO @ericeckardt  Historical Home Prices  School Rankings  Neighborhood Information  Comparable Homes  Agent Reviews  Market Inventory  And MORE!
  • 26. Google apps suite and other platforms are designed to help manage transactions, share documents and store data. #6 Take Advantage of “The Cloud” @ericeckardt
  • 27. #6 Cloud Brokerage - Lean Approach Test the “new” model continuously @ericeckardt
  • 28. #7 Utilize e-Signature Capabilities @ericeckardt
  • 29. VS #8 High Quality Digital Photography @ericeckardt
  • 30. #8 High Quality Digital Photography  Use a free, photo editor program or invest in Photoshop Lightroom  Get a smart phone lens add on or an app that takes 360 degree shots  Get a light source that mounts to your phone @ericeckardt
  • 31. #8 OverApp | Add text to Photos
  • 32. The integration of search, social, email, video and the Internet into your marketing plan is paramount for success. Ideas that work:  Social  Mobile  Video #9 Consider High-Tech Marketing @ericeckardt
  • 33. #10 Selling Online at Hubzu @ericeckardt
  • 34. Conflicting Information Social Media > 1 million REALTORS® Online Reviews Google SearchMultiple Site Searches Don’t get Overwhelmed
  • 35. 89% 84% FY2012FY2008 89% of buyers retained a REALTOR in 2012, up from 69% in 2001. It’s the same on the seller side, where only 9% sold a home without an agent, down from a high of 20% in 1987. REALTOR® – Trusted Advisor @ericeckardt
  • 36. Q . A. @ericeckardt