Business Concept - 2 - The idea or concept proposed tries to introduce Low cost IP as aService to Small and Medium businesses (SMBs). The concept also includes delivering converged communication and other managed services through a unified platform. The ease of configuration of service and novel means of provisioning make the model highly innovative. Product marketing to Value Added Resellers (VARs) is also discussed. The stakeholders involved are new Startup, SMBs, technology vendors, connectivity providers and VARs. Service Provider SMBs IP in a Box Revenue Share Support, Updates, Customization IP as a Service Value Added Reseller
Current Scenario in SMB communication Pain Areas: Fixed Line Provider Connectivity Provider
SMBs have to spend a lot to constantly maintain and
upgrade their systems to stay competitive.
No transparency in billing.
SMB Softphone Provider IP Phone Provider 2. Service Management Support SMB IT Staff SMB 3. Updates/customization IT Staff $$$ SMB Service Providers
SMB - Current Scenario - 5 - Connectivity Provider Fixed Line Provider Service Providers Service Providers Connectivity Providers Softphone Provider Technology Vendors Technology Vendors Technology Vendors IP Phone Provider SMBs Technology Vendors Voice Technology Vendors ICT Providers Network Services Service Providers Backup services Security SMB IT Staff IT Services SMBs in current scenario deal with multiple partners and vendors for their voice, data , connectivity, IT needs etc, complicating the deployment and management of various services required.
Pain Areas/Opportunities SMB market segment is high-volume, low margin Prefer to deal with a single partner / POC for ICT issues and optimize procurement and supplier management costs SMBs require solutions Easy-to-use Available off-the-shelf (with little customization) No specific skills to operate (fast learning curve) Prefer a specialized partner that can be the “extended” IT personnel Business Needs Business efficiency driven by faster and better interactions with customers and partners and consequent improved customer relationship Business flexibility driven by sharing business information in real-time, remote access, mobile workers. Productivity increase driven by automation, focus on core-business, self-service - 6 -
Market Speak Forrester Research forecasts that SMBs will drive 36% of Europe’s managed service revenues – jointly spending almost €8 billion in 2008. Worldwide Revenue for Business Gateway and Office-in-a-box solutions would be reaching €1.7 Billion – Forrester Research. Analysis strategy consulting predicts that SMB business needs, fostered by broadband, will allow telecom operators and ISPs in major European countries to add €25,000 per year in 2008 to ARPU levels for sites of over 20 employees. Analysis Strategy predicts that the revenue from Value Added Services through broadband will grow from €1.1 billion in 2003 to €10.3 billion in 2008. The global SMB segment for PBX (IP and TDM) is set to reach US $6.7 billion in 2007 - Source AMI Partners Inc. The number of SMBs in China is expected to grow to 12 million in 2008 and represent 10.5% of GDP (Source: AMI Partners Inc. and State Statistics Bureau)
IP in a Box IP in a Box Back End IP in a Box Front End Service Provisioning System Plug & Play Service Configuration Billing Engine Requests INTERNET Service Management Interface SMB Office CRM Engine IP as a Service NOC configuration Interface Service Provider’s Network Customization Interface Database One Stop for all Communication needs Easy End-End Management
IP in a Box Services Model BPO IDM Support Billing Voice as a Service model Requests Service Configuration Backup as a Service Model SMB Office Self Service Model Service Management Services Remote Web Servers & Web Services Device Layer CRM Network Services All IP based Model SMB Office in a Box
Service Architecture 24X7 Support Service Management Billing configuration Network Data Configuration management Provisioning Targeted/Segmented Offerings IP As A Service Platform SMB 1 SMB 2 Service Arena Basic Services (IM,Voip,email etc.) SMB 3 SMB 4 SMB 5 3rd party Service Players + Start up Support Engine Layered Model Network Zone Connectivity Providers Value Added Resellers Technology Vendors
Data Analytics CRM ERP Web Portal Knowledge Management 24X7 Support Configuration Management Billing Service Management Voice E-mail IM Video Collaboration Value Added Services DSL/BB HOSTED PLATFORM SMB 1 SMB 2 Default Services SMB 3 On Demand Solutions SMB 4 SMB 5 Support Engine New Layer exists in the hosted platform Seamless integration with existing services Tailor-made Solutions
Current Technology Vendor Classification Value for SMB Value Proposition
Extending Managed services to business and IT consultancy
Avoiding feature proliferation by making the service configurable thereby eliminating unnecessary complications
Additional Revenue Streams as key USP Ads on the Collaborative platform:
Third party advertisements can be displayed on the collaborative platform that the staff use.
Web portal that the staff use for collaboration can display third party flash adverts.
Mobile phones of staff containing the collaborative application can display static ads.
The Service logic can involve a smart rules engine incorporating a set of rules to generate ads dynamically
Web Portal Hyperlink Ads, Banner Ads, Flash Ads etc Advertising Engine Mobile Phone Text Messages, Discount coupons, etc Third Party Advertisers Ads Voice and Conference Services Ads on Hold Tune, caller tune, background of video conferencing, etc Billing Engine Bill SMB Employee touch points - 21 -