IT Staffing in the Digital Era


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IT Staffing and Services is changing but the marketing landscape is standing still. Is your company taking advantage of the inbound marketing tasks that will launch you into the new age of marketing? If not, you should get on board.

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IT Staffing in the Digital Era

  1. 1. IT Services and Staffing:The Digital Era .3 .05 .12
  2. 2. What is your Digital Footprint?Can you answer YES to most or all of these?• I own a blog• I am an author in a blog• I actively Tweet• I’ve created a business-based YouTube Video• I have more than 1000 (real) total followers (Social)• I’ve created a public Slideshare for prospects or recruits• People commonly retweet, post, or comment on my content• I am considered a thought leader in a community 2
  3. 3. A Viral Experience for echogravityThursday January 12, 2012: 244 Web Site VisitorsFriday January 13: 62,526Saturday January 14: 75,278Sunday January 15: 57,381Monday January 16: 54,787Tuesday January 17: 53,605Wednesday January 18: 31,73021,000 Facebook Likes2,450 Tweets870 Visitor Comments100 LinkedIn SharesWhy did this happen?Web site, search criteria, content and the communitywere staged to succeed because of a solid foundation. 3
  4. 4. A Viral Experience Source: Google AnalyticsA following can’t be built without the right foundation in place. You have to start somewhere… 4
  5. 5. Who is echogravity? Inbound marketing and public relations firm that focuses on building awareness and leadgeneration for companies in the IT Staffing and IT Services industry 5
  6. 6. Goals Increase AwarenessGenerate More ImproveSales and SalesRecruiting Support Leads Increase Sustainable Revenue and Growth 6
  7. 7. 2012 StatisticsHow do CIO’s typically seek new informationand keep up to date with the industry?• 69% from peers and white papers• 60% from webcasts/webinars• 39% from case studies• 34% from blogs and wikis• 16% from mobile feeds/updates 7
  8. 8. 2012 Statistics• 65% of companies will add IT staff in first half of 2012 according to a Dice Survey.• 27% of companies plan to expand their IT staff by more than 20% in 2012 according to a Dice Survey.• Network World December 2011 issue sites Turnover as the number one issue for CIO’s in 2012. – Baby boomers retiring at a rate of 10,000 per day for the next 18 years – IT hiring on the rise – Younger techies change jobs more frequently 8
  9. 9. The Digital Age A strategy that encompasses getting found by generating buzz, awareness and intelligent/ relevant content in the social web, communitiesand various other locations that attracts prospects and candidates straight to you. The IT Staffing and Services space is a lagging adopter of this strategy. 9
  10. 10. Evolution of ConnectingProspects and recruits have more choice in how they prefer to interact with you 10
  11. 11. Connect with the Audience Typical Companies in the Company Digital AgeDirect Selling Social Media Email Blog/RSS Campaigns Feed Cold Website Calls Downloadable Market Content SEO ResearchJob Boards 11
  12. 12. Get Found to Extend Reach • Keywords • Site Authority Building SEO* Social • Twitter • LinkedIn • Facebook Media • YouTube • Blogs • White Papers Content • Videos • eBooks • Networks/Groups*Search Engine Optimization 12
  13. 13. Create the Engine Turn Create a Awareness Website into Lead that is a Build Brand GenerationSales and Strength for SalesRecruiting with and Hub Content Recruiting Optimize for Deliver Execute, Search Using targeted Measure SEO messages with and Refine Data, Social and Email Management 13
  14. 14. Creating AwarenessCandidates and Sales Prospects need a reason to learn about you and your company Creative Content Utilize Sharing 14
  15. 15. Search Optimization• Create new prospect and candidate traffic• Utilize SEO for generating awareness• Increase pageviews, time on site and reduce the bounce rate 15
  16. 16. Become Known in your Space 16
  17. 17. Recruiters: Make the Message Compelling 17
  18. 18. Watch People EngageFind out what content resonates with the targeted market Then queue up conversations for new business and new recruits 18
  19. 19. Measure and Modify• Determine which goals are tied to which tactics• Create Many Calls to Action- Both for candidates and sales prospects• Test Candidate and Prospect Landing Pages• Determine which content is best associated with which target market: IT Leadership/Business Analysts• Track everything and its source 19
  20. 20. What to Keep in Mind• The foundation is critical- data, systems and web site• It takes time to build a following• Frequency and relevance is a must• Connection with Buyer Personas is key to the strategy• Content must be compelling, intelligent and interesting 20
  21. 21. Why Adopt Digital Age Strategies?1. Digital age marketing and communications continue to gain steam.2. The cost of using tools is significantly less than the manual tasks involved.3. Digital Age activities can be found on the web 24/7. The shelf life is infinite.4. Automation of reach is more efficient to building networks, pipelines and growth.5. It’s likely that your competition isn’t doing this YET.6. Gen Y and the Google Society will change the way they are found and how you engage with them. 21
  22. 22. Create and Execute a Digital Age Strategy today! If you don’t, you can bet your competition will… 22
  23. 23. Thank Contact Us 23