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echogravity Partner Marketing Programs

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  • 1. Partner Marketing Programs
    .8-1-2011
  • 2. We are echogravity
    Kelsey Collister
    Kevin O’Brien
    Brian Jameson
    Soledad Di Paola
    2
  • 3. What we do exactly
    3
  • 4.
    • Collaboration on marketing programs is minimal between Vendor and Partners.
    • 5. Execution of marketing activities falls on reseller or channel sales team.
    • 6. Few repeatable marketing programs exist to drive leads for partners. Partners need to add leads to the top of their funnel.
    • 7. Dedicated resources for partnership marketing are slim.
    The Pains We Typically Hear
    4
  • 8.
    • Remove marketing responsibility from internal channel teams, while creating a division of labor and accountability for the echogravity marketing team.
    • 9. Defined Inbound Marketing Strategy for reseller program along with target market profile, buyer personas, and pains documentation
    • 10. Highly valuable content creation to address pains and brand penetration in the identified market.
    • 11. Increased lead generation and inbound marketing (get found) for partner brands and Vendor.
    • 12. Partner and client acquisition and diversification.
    • 13. Attention to the Vendor/partner brand- keeps it fresh and compelling.
    • 14. Make it easy for Vendor partners to participate in the programs.
    • 15. Increase client acquisition activities, total funnel value and Vendor/partner revenue.
    Objectives
    5
  • 16. Create partner marketing strategies and execute marketing campaigns for reseller programs.
    Provide menu of repeatable lead generation programs at various cost points. Make it easy for partners to participate.
    Deliver standalone or continuous campaigns and lead generation for partners through content and outsourced marketing.
    Complement the partner sales strategy as required.
    Continue with the development of the marketing strategy and programs for partners.
    echogravity will…
    6
  • 17. Complete Ownership of any or all of the following:
    • Prospect data management
    • 18. Offer/content creation
    • 19. Communications of offer to the target market
    • 20. Landing page(s) design + Lead Capture Process
    • 21. Content distribution- blog/social/syndication
    • 22. Brochure, slide deck, material creation and management for sales support
    • 23. Email marketing strategy and implementation
    • 24. Campaign development, execution and lead generation process and strategy
    • 25. Social Media strategy and management
    The Details
    7
  • 26. Inbound Marketing Programs
    8
  • 27. Talk to echogravity about the partnership programs available.
    Design Programs that Benefit Partners and Your Company alike.
    Pitch Campaign Offerings to Partners, either on your own or through echogravity.
    Drive Leads to Partners to Sell Your Product/Service.
    Watch your Partner Programs become more Successful.
    Next Moves
    9
  • 28. Contact: Kevin O’Brien
    Email: kevin@echogravity.com
    Phone: 630.855.6900
    Web: www.echogravity.com
    Reach Out and Get Started
    10

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