Integrated Digital Marketing

What is Integrated Digital Marketing?

Why Integrated Digital Marketing?
One solution won’t suffice
One stop solution.
Maximized reach
Concrete benefits through reduced cost and flexibility.
Business benefits
Cut establishing and manpower costs
Long term revenue model

Business Virtual Marketing Ecosystem Digital Marketing Strategy Time Period & allotment Leveraging industry best practices for process selection Interconnection Of the processes from tool’s perspective The echoVme way

Implementing the SOSTAC® way ® - Paul Smith

Situation Analysis Where are you now?
Goal Performance (5s)
Research 2.0 – (Customer Insight and Brand Perception)
E marketplace SWOT
Internal Capabilities and Resources
Objectives Where do you want to be?
5s Objectives:
Sell: Customer acquisition and retention targets (for each market)
Serve: Customer satisfaction, targets markets
Sizzle: site stickiness, # of visitors, subscriptions, visit duration
Speak: trialogue, viral, # of engaged customers
Save: Quantified efficiency gains
How do you get there? Strategy
Segmentation, targeting and positioning
Online Value Proposition
Sequence (credibility before visibility)
Integration of OVP
Database
Tools – INTEGRATION (Ecommerce, Email, Social Media, Search Engines, etc)
Tactics How Exactly do you get there?
Components of Virtual marketing ecosystem
Integration possibility
Contact strategy
E-campaign Schedule for 1 year.
Monthly activity chart
Action Detail of tactics who does what and when?
Responsibilities and structures
Internal Resources and skills
External agencies
Reporting
Control How do you monitor performance
5Ss + Web analytics + KPIs
Usability testing/mystery shopper
Customer satisfaction surveys
Site visitor profiling
Frequency of reporting
Process of reporting and actions
Campaign audit

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Integrated Digital Marketing

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