Integrated Digital Marketing
What is Integrated Digital Marketing?
Why Integrated Digital Marketing? <ul><li>One solution won’t suffice </li></ul><ul><li>One stop solution.  </li></ul><ul><...
Business Virtual Marketing Ecosystem Digital Marketing Strategy Time Period & allotment Leveraging industry best practices...
Implementing the SOSTAC® way ® - Paul Smith
Situation Analysis  Where are you now?  <ul><li>Goal Performance (5s)  </li></ul><ul><li>Research 2.0 – (Customer Insight ...
www.echoVme.com
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Integrated Digital Marketing

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The 'echovme way'

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Integrated Digital Marketing

  1. 1. Integrated Digital Marketing
  2. 2. What is Integrated Digital Marketing?
  3. 3. Why Integrated Digital Marketing? <ul><li>One solution won’t suffice </li></ul><ul><li>One stop solution. </li></ul><ul><li>Maximized reach </li></ul><ul><li>Concrete benefits through reduced cost and flexibility. </li></ul><ul><li>Business benefits </li></ul><ul><li>Cut establishing and manpower costs </li></ul><ul><li>Long term revenue model </li></ul>
  4. 4. Business Virtual Marketing Ecosystem Digital Marketing Strategy Time Period & allotment Leveraging industry best practices for process selection Interconnection Of the processes from tool’s perspective The echoVme way
  5. 5. Implementing the SOSTAC® way ® - Paul Smith
  6. 6. Situation Analysis Where are you now? <ul><li>Goal Performance (5s) </li></ul><ul><li>Research 2.0 – (Customer Insight and Brand Perception) </li></ul><ul><li>E marketplace SWOT </li></ul><ul><li>Internal Capabilities and Resources </li></ul>Objectives Where do you want to be? <ul><li>5s Objectives: </li></ul><ul><li>Sell: Customer acquisition and retention targets (for each market) </li></ul><ul><li>Serve: Customer satisfaction, targets markets </li></ul><ul><li>Sizzle: site stickiness, # of visitors, subscriptions, visit duration </li></ul><ul><li>Speak: trialogue, viral, # of engaged customers </li></ul><ul><li>Save: Quantified efficiency gains </li></ul>How do you get there? Strategy <ul><li>Segmentation, targeting and positioning </li></ul><ul><li>Online Value Proposition </li></ul><ul><li>Sequence (credibility before visibility) </li></ul><ul><li>Integration of OVP </li></ul><ul><li>Database </li></ul><ul><li>Tools – INTEGRATION (Ecommerce, Email, Social Media, Search Engines, etc) </li></ul>Tactics How Exactly do you get there? <ul><li>Components of Virtual marketing ecosystem </li></ul><ul><li>Integration possibility </li></ul><ul><li>Contact strategy </li></ul><ul><li>E-campaign Schedule for 1 year. </li></ul><ul><li>Monthly activity chart </li></ul>Action Detail of tactics who does what and when? <ul><li>Responsibilities and structures </li></ul><ul><li>Internal Resources and skills </li></ul><ul><li>External agencies </li></ul><ul><li>Reporting </li></ul>Control How do you monitor performance <ul><li>5Ss + Web analytics + KPIs </li></ul><ul><li>Usability testing/mystery shopper </li></ul><ul><li>Customer satisfaction surveys </li></ul><ul><li>Site visitor profiling </li></ul><ul><li>Frequency of reporting </li></ul><ul><li>Process of reporting and actions </li></ul><ul><li>Campaign audit </li></ul>
  7. 7. www.echoVme.com

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