Social Media Summit 2011Get started for an eMarketing          Job Today!           RatanKK         Nov 04, 2011          ...
10,000+ Social Media Experts          Needed                     ©   GutsGo eMarketing   2
All Businesses Today Must… • Understand Consumers Online Behaviors • Integrate Online Media into Marketing   Strategies • ...
All Businesses Today Must…      … Do eMarketing!                         ©   GutsGo eMarketing   4
All eMarketers Today Must…         … Learn & Do          eMarketing!                         ©   GutsGo eMarketing   5
All eMarketers Today Must…    … know how to make     eMarketing part of    Overall Marketing Plan                         ...
Developing an eMarketing Plan                              Online Campaigns                        Integrated eMarketing S...
eMarketing Experts Needed • SEO               • eMarketing Strategy • Paid Search       • Lead Management   Advertisement ...
Questions that we need to ask…ARE YOU PREPARED FOR ONLINE      OPPORTUNITIES?                                        ©   G...
Questions that we need to ask…ARE YOU SUFFICIENTLY PREPARED FOR  THIS FUTURE IN ONLINE CAREER?                            ...
Questions that we need to ask…ARE YOU TRAINING YOURSELVES TO BE  AN EXPERT TO HANDLE BUSINESS             ONLINE?         ...
Your eMarketing Career Success Plan                      Skill                    Goals                  Persistence      ...
Example 1 -2006 & 2011                                           • 2006                                              • A F...
Example 2 -2006 & 2011                                           • 2006                                              • A F...
Example 3 -2006 & 2011                                           • 2006                                              • Bos...
So what is YOUR PLAN?          Ask     Specific to You    Need a volunteer                       ©   GutsGo eMarketing   16
Where to Start an eMarketing           Career            Agency           In House          Consulting            Affiliat...
YOU need to Choose a Discipline                                         Web Development    Web Engineering                ...
What to Start? • Master One eMarketing Tactic (2 Years) • Drive Traffic & Conversion on it • Get hold of another eMarketin...
What to Start? •   Master One eMarketing Tactic (2 Years) •   Drive Traffic & Conversion on it •   Get hold of another eMa...
What to Start? •   Master One eMarketing Tactic (2 Years) •   Drive Traffic & Conversion on it •   Get hold of another eMa...
Some indications to help YOU       make a choice                     ©   GutsGo eMarketing   22
Choose Web Development / Engg, if.. •   Programming Back ground •   Love the technical •   Like Working Alone / Small Team...
Choose Design / Interactive, if ..  •   Artist  •   Creative  •   Love Photoshop  •   Enjoy Design  •   Loves Layout      ...
Choose PPC / Display Media, if ..  •   Enjoy Strategy with Numbers  •   ROI Orientation  •   Needs Daily Adrenaline (Like ...
Choose Social Media, if ..  •   Love to Write  •   Love Blogging  •   Love Twitter, Facebook  •   Love Interacting Online ...
Choose SEO, if ..  •   Designer / Engineer / Marketer  •   Bridge between Marktg & Tech  •   Love strategic planning  •   ...
Choose Affiliate Marketing, if ..  •   Like working from Home  •   Deliver Performance on a daily basis  •   Very Self Mot...
Top Ten Jobs in next 5 Years           User Exp Manager             SEO Specialist      Online Advertising Manager  Social...
Indicative Salary for SEM / SEO       >> 12 Months – 20K PM           >>3 Yrs- 35 K PM    >> 5 Yrs – 1.5 Lakhs per Yr Exp ...
Indicative Salary for Web         Analytics    >> 12 Months – 20K PM        >>3 Yrs- 60 K PM  >> 5 Yrs – 2 Lakhs per Yr Ex...
Indicative Salary for Social Media        >> 12 Months – 20K PM            >>3 Yrs- 40 K PM      >> 5 Yrs – 1 Lakhs per Yr...
Specific Questions, Please!     LET’S GET STARTED ON YOUR    EMARKETING CAREER TODAY!! www.gutsgo.com                    ...
Stay in touch!                   Twitter - @ratankk                    Google - RatanKK                 THANKS FOR YOUR   ...
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Get started for an eMarketing Job Today by Ratan K K

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Get started for an eMarketing Job Today by Ratan K K

  1. 1. Social Media Summit 2011Get started for an eMarketing Job Today! RatanKK Nov 04, 2011 © GutsGo eMarketing 1
  2. 2. 10,000+ Social Media Experts Needed © GutsGo eMarketing 2
  3. 3. All Businesses Today Must… • Understand Consumers Online Behaviors • Integrate Online Media into Marketing Strategies • Develop Integrated Online Marketing Strategies • Understand various Online Marketing Tactics • Implement Online Marketing Tactics • Know Online Industry © GutsGo eMarketing 3
  4. 4. All Businesses Today Must… … Do eMarketing! © GutsGo eMarketing 4
  5. 5. All eMarketers Today Must… … Learn & Do eMarketing! © GutsGo eMarketing 5
  6. 6. All eMarketers Today Must… … know how to make eMarketing part of Overall Marketing Plan © GutsGo eMarketing 6
  7. 7. Developing an eMarketing Plan Online Campaigns Integrated eMarketing Strategy Website Email Web SE0 PPC SMM Banner Strategy Mobile Analytics Measure, Analyze, Optimize www.gutsgo.com © GutsGo eMarketing 7
  8. 8. eMarketing Experts Needed • SEO • eMarketing Strategy • Paid Search • Lead Management Advertisement • Conversion • SMM Optimization • Web Analytics • Video Marketing • eMail Marketing • Blog Marketing • Design • What have you? • User Interface © GutsGo eMarketing 8
  9. 9. Questions that we need to ask…ARE YOU PREPARED FOR ONLINE OPPORTUNITIES? © GutsGo eMarketing 9
  10. 10. Questions that we need to ask…ARE YOU SUFFICIENTLY PREPARED FOR THIS FUTURE IN ONLINE CAREER? © GutsGo eMarketing 10
  11. 11. Questions that we need to ask…ARE YOU TRAINING YOURSELVES TO BE AN EXPERT TO HANDLE BUSINESS ONLINE? © GutsGo eMarketing 11
  12. 12. Your eMarketing Career Success Plan Skill Goals Persistence Determination Knowledge Attitude www.gutsgo.com © GutsGo eMarketing 12
  13. 13. Example 1 -2006 & 2011 • 2006 • A Fresher Skill • Just Want to Try “A Job” • 2011 Goals • Head of Search in an pure Persistence Search Determination Advertising Firm Knowledge Attitude • Drives a SKODA SUPERB!  www.gutsgo.com © GutsGo eMarketing 13
  14. 14. Example 2 -2006 & 2011 • 2006 • A Fresher Skill • I don’t want this “PPC Job” Goals • 2011 Persistence • Head of Social Determination Search in an Knowledge Attitude Advertising Firm www.gutsgo.com © GutsGo eMarketing 14
  15. 15. Example 3 -2006 & 2011 • 2006 • Boss of 1 & 2 Skill • 2008 • I am bored of Goals SEARCH Persistence • 2011 Determination Knowledge Attitude • Not an excited Soul www.gutsgo.com © GutsGo eMarketing 15
  16. 16. So what is YOUR PLAN? Ask Specific to You Need a volunteer © GutsGo eMarketing 16
  17. 17. Where to Start an eMarketing Career Agency In House Consulting Affiliate © GutsGo eMarketing 17
  18. 18. YOU need to Choose a Discipline Web Development Web Engineering Web Interactive Web Design Web Analytics Paid Search Display Media Social Media Conversion Optimization eMail Marketing Usability Content Marketing Copy Writing Video Marketing Affiliate Marketing Tools Specialization © GutsGo eMarketing 18
  19. 19. What to Start? • Master One eMarketing Tactic (2 Years) • Drive Traffic & Conversion on it • Get hold of another eMarketing Tactic (1 Year) • Drive Traffic & Conversion through Both Tactics • Build expertise in Web Analytics (1 Year) © GutsGo eMarketing 19
  20. 20. What to Start? • Master One eMarketing Tactic (2 Years) • Drive Traffic & Conversion on it • Get hold of another eMarketing Tactic (1 Year) • Drive Traffic & Conversion through Both Tactics • Build expertise in Web Analytics (1 Year) • In 3+ Years, you will be an Expert! © GutsGo eMarketing 20
  21. 21. What to Start? • Master One eMarketing Tactic (2 Years) • Drive Traffic & Conversion on it • Get hold of another eMarketing Tactic (1 Year) • Drive Traffic & Conversion through Both Tactics • Build expertise in Web Analytics (1 Year) • Being at it! (1Year) • In 5+ Years, you will be an Online Entrepreneur!  © GutsGo eMarketing 21
  22. 22. Some indications to help YOU make a choice © GutsGo eMarketing 22
  23. 23. Choose Web Development / Engg, if.. • Programming Back ground • Love the technical • Like Working Alone / Small Teams • Attention to detail • Process Oriented • Enjoy Problem Solving © GutsGo eMarketing 23
  24. 24. Choose Design / Interactive, if .. • Artist • Creative • Love Photoshop • Enjoy Design • Loves Layout © GutsGo eMarketing 24
  25. 25. Choose PPC / Display Media, if .. • Enjoy Strategy with Numbers • ROI Orientation • Needs Daily Adrenaline (Like Adventure) • Fiercely Competitive • Enjoy Copy writing • Aptitude for long attention spans © GutsGo eMarketing 25
  26. 26. Choose Social Media, if .. • Love to Write • Love Blogging • Love Twitter, Facebook • Love Interacting Online • Enjoy Evangelizing • Enjoy Creative Vital Marketing © GutsGo eMarketing 26
  27. 27. Choose SEO, if .. • Designer / Engineer / Marketer • Bridge between Marktg & Tech • Love strategic planning • Love Problem Solving • Enjoy Reverse Engineering • Enjoy Education / Persuading People © GutsGo eMarketing 27
  28. 28. Choose Affiliate Marketing, if .. • Like working from Home • Deliver Performance on a daily basis • Very Self Motivated • You are the “Hired Guns” © GutsGo eMarketing 28
  29. 29. Top Ten Jobs in next 5 Years User Exp Manager SEO Specialist Online Advertising Manager Social Media / Community Manager © GutsGo eMarketing 29
  30. 30. Indicative Salary for SEM / SEO >> 12 Months – 20K PM >>3 Yrs- 35 K PM >> 5 Yrs – 1.5 Lakhs per Yr Exp © GutsGo eMarketing 30
  31. 31. Indicative Salary for Web Analytics >> 12 Months – 20K PM >>3 Yrs- 60 K PM >> 5 Yrs – 2 Lakhs per Yr Exp © GutsGo eMarketing 31
  32. 32. Indicative Salary for Social Media >> 12 Months – 20K PM >>3 Yrs- 40 K PM >> 5 Yrs – 1 Lakhs per Yr Exp © GutsGo eMarketing 32
  33. 33. Specific Questions, Please! LET’S GET STARTED ON YOUR EMARKETING CAREER TODAY!! www.gutsgo.com © GutsGo eMarketing 33
  34. 34. Stay in touch! Twitter - @ratankk Google - RatanKK THANKS FOR YOUR ENCOURAGEMENT!www.gutsgo.com © GutsGo eMarketing 34

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