Digital Marketing Intelligence


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Digital Marketing Intelligence

  1. 1. Research Ecosystem Digital Marketing Intelligence
  2. 2. What is Research Ecosystem? <ul><li>Establishment of facts is the core of any research, this was the sole thought that craved into echoVme and gave birth to a Research Ecosystem. </li></ul><ul><li>The ingredients of a research ecosystem are based on the facts that details are the requirement of digital marketing. </li></ul><ul><li>The research ecosystem focuses just not on the elements of the ecosystem but helps to understand these elements in a better manner along with the other co-elements that surrounds the ecosystem. </li></ul><ul><li>The echoVme team expertises in utilizing various tools to enhance and produce the desired results for your Digital Marketing Strategy. </li></ul><ul><li>Therefore its not a one way or a two way approach its more like a 360 o approach that would get an 100% result. </li></ul>
  3. 3. Why Research Ecosystem? <ul><li>360 o approach is the need of the hour. The requirement of an in-depth understanding of the industry specific model. </li></ul><ul><li>The elements that are present in the echoVme research ecosystem are interlinked to each other providing greater clarity and credibility in your digital marketing process </li></ul><ul><li>Every element requires an independent focus and to provide an understanding of the industry specific needs be it market wise or consumer wise. </li></ul><ul><li>The echoVme digital marketing intelligence would provide a broader picture about your virtual marketing strategies and would be an additional advantage in helping you take decisions. </li></ul><ul><li>Not all digital marketing strategies end up with an applause of success, but when it comes to echoVme the word success and digital marketing goes together along with an expertise and importance given to digital marketing intelligence. </li></ul>
  4. 4. Research Ecosystem
  5. 5. Situational Analysis <ul><li>The first question the ecosystem would help you answer is Where does my company stand? Or Where we are? </li></ul><ul><li>echoVme would start with a Situational analysis, wherein we would analyze your companies current situation and stand. </li></ul><ul><li>We would use the best tools in understanding the present scenario and helping you to take your company to the next level of digital marketing, in comparison to the industry best practices. </li></ul><ul><li>Analysis of the current scenario on the following basis: </li></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>SM </li></ul></ul><ul><ul><li>Consumer & Usability </li></ul></ul><ul><ul><li>Digital Audit </li></ul></ul><ul><ul><li>Industry </li></ul></ul><ul><ul><li>Utilization of different models based on Paul Smith’s SOSTAC approach. </li></ul></ul>
  6. 6. Research 2.0 <ul><li>Moving on to the next key element of the research ecosystem, we would </li></ul><ul><li>like you to answer another basic question What are people talking about </li></ul><ul><li>your products / services? How your target customers behave </li></ul><ul><li>Consumer insight and behavior is the key ingredients of this approach, the main aim that your companies digital marketing strategy is made for. </li></ul><ul><li>We would help you understand the basics of what consumer has understood about your products or services. </li></ul><ul><li>To help you build a goodwill amongst the existing customers. </li></ul><ul><li>To create a positive word of mouth in a way to attract prospective customers. </li></ul><ul><li>To understand the need of each customer and to analyze your product / services in a way that would help you reduce time in understanding and utilizing the time in hitting the right target in the right way at the right time. </li></ul>
  7. 7. Competitors Analysis <ul><li>The key of any company to survive in the market in the midst of a </li></ul><ul><li>competition is to analyze your competitors, therefore the research </li></ul><ul><li>ecosystem would help you lay a set of standards to understand from the </li></ul><ul><li>eyes of your competitor. </li></ul><ul><li>echoVme would help you understand your Online Value Proposition </li></ul><ul><li>We would help you benchmark your company’s position based on the competitors stand. </li></ul><ul><li>We would work in a way that you would understand key ingredients towards the gap between your competitor and your success. </li></ul><ul><li>We would help you enhance towards things that can help your company make a mark in the market. </li></ul><ul><li>The competitors analysis would just not be on any one single point, but would target from different corners be it SEO, SM etc. </li></ul>
  8. 8. Geographical Research <ul><li>The fourth and an important element that one has to govern and consider is the </li></ul><ul><li>geographical reach of the digital marketing activity used by your company. As </li></ul><ul><li>every region is different one has to understand that the marketing of these </li></ul><ul><li>regions also has to be different. </li></ul><ul><li>To understand that it is not just the usage pattern but also the search pattern, or the language pattern. </li></ul><ul><li>The globalization across industries giving way to global marketing activities across nations. </li></ul><ul><li>We would help your company in just not creating a marketing centric but a region centric and a people centric model. </li></ul><ul><li>The globalization approach of echoVme would be based on the following: </li></ul>Search Trends Keyword Analysis Multilingual PPC Region Specific PPC Banner Ad Network Social Media Tools
  9. 9. Trends Research <ul><li>Is your digital marketing strategy hitting at the right time? This is another </li></ul><ul><li>critical question that you should ask. </li></ul><ul><li>echoVme understands the fact that it is important to go with the market flow and to be in trend, henceforth understanding this fact we have included a trend research in our research ecosystem that would avoid your company from being outdated. </li></ul><ul><li>The trend research would help you analyze the behavior and the movement of the market. </li></ul><ul><li>We would help you in taking the appropriate step towards capturing the customers at the right time. </li></ul><ul><li>The avoidance of the wrong time would help you save just not a lot of money but also time, therefore echoVme believes in guiding you towards the right customers at the right time with current approach. </li></ul>Emarket place Trends Website trends Marketing Trends User Trends Syndicated Studies Affiliated Marketing Trends
  10. 10. Research Tools <ul><li>The integrated approach that echoVme believes in steps in this particular </li></ul><ul><li>element of the research ecosystem. The research tool is the binding element to </li></ul><ul><li>the ecosystem without which the actions of the rest of the elements is </li></ul><ul><li>incomplete. </li></ul><ul><li>Using the right tools to achieve the desired result for your companies ecosystem </li></ul><ul><li>Analyzing the key element and applying the same in the understating towards your digital marketing strategies </li></ul><ul><li>A 306 o approach wherein applying each kind of tools at a very less span of time to get the desired results. </li></ul><ul><li>Following are a few research tools that echoVme would use to complete the research ecosystem: </li></ul>Customer Satisfaction Survey Survey Tools Customer focus via groups , chats, Communities etc. Opinion & Polls Secondary data Primary data collection (Through industry experts)
  11. 11. echoVme way <ul><li>Research Project Average time period 45 days* </li></ul><ul><li>Identify Research Objective (situation analysis, competitor’s analysis, trends analysis, consumer insights and behaviors (Research 2.0) and geographical analysis from Digital Marketing Perspective) </li></ul><ul><li>Statement of work (SOW) – List of elements to be researched on & time period. </li></ul><ul><li>Research Process (in general) </li></ul><ul><li>Defining the process ( qualitative or quantitative) </li></ul><ul><li>Primary & secondary data collection** </li></ul><ul><li>Tools involved </li></ul><ul><li>Marketing Objective definition </li></ul><ul><li>Marketing opportunity roadmap (from Virtual Marketing Ecosystem Elements Perspective) </li></ul><ul><li>Recommendations </li></ul>* The time period may change according to bandwidth of research requirements. ** Primary data collection would be from the focus group interviews with the target audience & direct interviews with industry experts)
  12. 12. echoVme way <ul><li>Research 2.0 Process </li></ul><ul><li>Social Media perspective. </li></ul><ul><li>Looking into consumer conversation and psychological behavior towards a product/service/organization. </li></ul><ul><li>Defining consumer groups for client specific services and products. </li></ul><ul><li>Identifying relevant tools that can be utilized by the client for their social media initiative and target population. </li></ul><ul><li>Obtaining a product review (if required) </li></ul><ul><li>Online Reputation Risk Management </li></ul><ul><li>Recommendations </li></ul><ul><li>Consulting & Predictions* </li></ul>* Would be executed only if client is interested
  13. 13. 1st week – 2nd week : SOW, Confirmation, Kick start of the Project, Situation and Industry Analysis including the decisions on tools. Kick start with the ‘Research 2.0’ in parallel to the general research process (on client requirements). 2nd week - End of the 2nd week – A Project review meeting (insights on the process of the report and the presence status, including discussions about what are we going to present in future). 3rd – 5th week – The continuation of research process & recommendations 5th weekend – Project review meeting and insights. Client consideration and questions. 6th weekend – Project final presentation. Format of the report standardized to PPTs (would customized as per the client requirements Delivery Process
  14. 14. We reach you through Research Reports & Presentations
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