SharePoint’s Social Computing Scorecard<br />Christian Buckley<br />
Christian Buckley, Director of Product Evangelism at Axceler<br /><ul><li>Most recently at Microsoft
Microsoft Managed Services (now BPOS-Dedicated)
Advertising Operations, ad platform API program
Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on...
Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configurat...
At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Mana...
I live in a small town just east of Seattle, have a daughter in college and 3 boys at home, and I just celebrated my 20th ...
Improving Collaboration for 16+ Years<br />Mission: To enable enterprises to simplify, optimize, and secure their collabor...
<ul><li>The rise of social media
What is social media in the enterprise?
Social media inside SharePoint
The scorecard, criteria
The contenders
SharePoint 2010 Scorecard
Summary – how SharePoint 2010 stacks up</li></ul>Agenda<br />
“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalabl...
The Social Informatics Shift<br />Social Informatics is the study of information and communication tools in cultural and i...
Btw, the word “app” was just made “word of the year” 2011<br />The Social Informatics Shift<br />
The History of Social Media<br />Bulletin Board Systems (BBS’s) – (1979 – 1995)<br />Images by Robert Watson, http://www.w...
The History of Social Media<br />Commercial Online Services<br /> (1979 – 2001)<br />http://socialmediarockstar.com/histor...
What is Social Media in the Enterprise?<br />The Dawn of the <br />Word Wide Web – 1991<br />
What is Social Media in the Enterprise?<br />IRC, ICQ and <br />Instant Messenger<br />
The History of Social Media<br />P2P – BitTorrent – and <br />“Social” Media Sharing<br />
The History of Social Media<br />Social Networking & <br />Social News Websites<br />
What is Social Media in the Enterprise?<br />
The History of Social Media<br />The Real-Time Statusphere & Location-based Social Web (2008 – ???)<br />
WindowsLiveSpaces<br />Twitter<br />06<br />YouTube<br />Xanga<br />Ning<br />Yahoo360<br />Bebo<br />05<br />Orkut<br />F...
The Future of Social Media<br />
Community management tools<br />Open identity<br />Microblogging<br />Social CRM<br />Enterprise applications gaining a so...
<ul><li>Ease of Entry – Internal, External
Discovery (expertise, interests)
Contextual Search
Enterprise Content Management (workflow, business process management)
Building Communities – External Focus
Team Collaboration – Internal Focus
Real-Time Connections
Cost
Extensibility</li></ul>The Scorecard / Criteria<br />
Facebook<br />Ning<br />Yammer<br />Salesforce<br />Google docs<br />Jive<br />Box.net<br />The Contenders<br />
Facebook<br />
Facebook<br />
<ul><li>Moderation and privacy controls
Microblogging
Activity feeds
Photos and videos
Real-time chat
Groups / discussion forums
Advertising
Events
Blogging
App store</li></ul>Facebook<br />Features<br />Scorecard<br /><ul><li>Ease of Entry – InternalF,  External  A
Discovery   B-
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SharePoint's Social Computing Scorecard_TEC2011

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Presentation given 04182011 at The Experts Conference in Las Vegas, Nevada. This presentation reviews the changing social informatics of technology, and compares the leading consumer platforms to SharePonit 2010 out-of-the-box.

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  • Users don’t want to have to go find itThey want it “to just work”Content anywhereSmart solutions that know what I want before I know I want it
  • SharePoint's Social Computing Scorecard_TEC2011

    1. 1. SharePoint’s Social Computing Scorecard<br />Christian Buckley<br />
    2. 2. Christian Buckley, Director of Product Evangelism at Axceler<br /><ul><li>Most recently at Microsoft
    3. 3. Microsoft Managed Services (now BPOS-Dedicated)
    4. 4. Advertising Operations, ad platform API program
    5. 5. Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration
    6. 6. Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM
    7. 7. At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco
    8. 8. I live in a small town just east of Seattle, have a daughter in college and 3 boys at home, and I just celebrated my 20th wedding anniversary</li></ul>My background<br />
    9. 9. Improving Collaboration for 16+ Years<br />Mission: To enable enterprises to simplify, optimize, and secure their collaborative platforms<br />Delivered award-winning administration and migration software since 1994<br />Over 2,000 global customers<br />Dramatically improve the management of SharePoint<br />Innovative products that improve security, scalability, reliability, “deployability”<br />Making IT more effective and efficient and lower the total cost of ownership<br />Focus on solving specific SharePoint problems (Administration & Migration)<br />Coach enterprises on SharePoint best practices<br />Give administrators the most innovative tools available<br />Anticipate customers’ needs<br />Deliver best of breed offerings<br />Stay in lock step with SharePoint development and market trends<br />Axceler overview<br />
    10. 10. <ul><li>The rise of social media
    11. 11. What is social media in the enterprise?
    12. 12. Social media inside SharePoint
    13. 13. The scorecard, criteria
    14. 14. The contenders
    15. 15. SharePoint 2010 Scorecard
    16. 16. Summary – how SharePoint 2010 stacks up</li></ul>Agenda<br />
    17. 17. “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transformbroadcast media monologues (one-to-many) into social media dialogues (many-to-many). <br />It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”<br />Wikipedia.org<br />Definitions<br />
    18. 18. The Social Informatics Shift<br />Social Informatics is the study of information and communication tools in cultural and institutional contexts.<br />It is a cross-disciplinary focus on usage patterns,and is a blend of sociology, anthropology, psychology, technology and business perspectives, examiningthe changing way in which we do business.<br />(Wikipedia)<br />
    19. 19. Btw, the word “app” was just made “word of the year” 2011<br />The Social Informatics Shift<br />
    20. 20. The History of Social Media<br />Bulletin Board Systems (BBS’s) – (1979 – 1995)<br />Images by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/<br />
    21. 21. The History of Social Media<br />Commercial Online Services<br /> (1979 – 2001)<br />http://socialmediarockstar.com/history-of-social-media<br />
    22. 22. What is Social Media in the Enterprise?<br />The Dawn of the <br />Word Wide Web – 1991<br />
    23. 23. What is Social Media in the Enterprise?<br />IRC, ICQ and <br />Instant Messenger<br />
    24. 24. The History of Social Media<br />P2P – BitTorrent – and <br />“Social” Media Sharing<br />
    25. 25. The History of Social Media<br />Social Networking & <br />Social News Websites<br />
    26. 26. What is Social Media in the Enterprise?<br />
    27. 27. The History of Social Media<br />The Real-Time Statusphere & Location-based Social Web (2008 – ???)<br />
    28. 28. WindowsLiveSpaces<br />Twitter<br />06<br />YouTube<br />Xanga<br />Ning<br />Yahoo360<br />Bebo<br />05<br />Orkut<br />Flickr<br />Facebook<br />Dodgeball<br />04<br />LinkedIn<br />MySpace<br />Tribe.Net<br />Xing<br />Last.fm<br />03<br />Friendster<br />Fotolog<br />02<br />Ryze<br />01<br />LiveJournal<br />99<br />00<br />SixDegrees.com<br />97<br />98<br />
    29. 29. The Future of Social Media<br />
    30. 30. Community management tools<br />Open identity<br />Microblogging<br />Social CRM<br />Enterprise applications gaining a social layer<br />Activity streams<br />Social search, analytics, and filtering<br />Enterprise social media workflow<br />Automated compliance monitoring<br />Next-generation unified communications<br />Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224<br />Emerging Enterprise Technologies<br />
    31. 31. <ul><li>Ease of Entry – Internal, External
    32. 32. Discovery (expertise, interests)
    33. 33. Contextual Search
    34. 34. Enterprise Content Management (workflow, business process management)
    35. 35. Building Communities – External Focus
    36. 36. Team Collaboration – Internal Focus
    37. 37. Real-Time Connections
    38. 38. Cost
    39. 39. Extensibility</li></ul>The Scorecard / Criteria<br />
    40. 40. Facebook<br />Ning<br />Yammer<br />Salesforce<br />Google docs<br />Jive<br />Box.net<br />The Contenders<br />
    41. 41. Facebook<br />
    42. 42. Facebook<br />
    43. 43. <ul><li>Moderation and privacy controls
    44. 44. Microblogging
    45. 45. Activity feeds
    46. 46. Photos and videos
    47. 47. Real-time chat
    48. 48. Groups / discussion forums
    49. 49. Advertising
    50. 50. Events
    51. 51. Blogging
    52. 52. App store</li></ul>Facebook<br />Features<br />Scorecard<br /><ul><li>Ease of Entry – InternalF, External A
    53. 53. Discovery B-
    54. 54. Contextual Search D
    55. 55. Enterprise Content Management D
    56. 56. Building Communities A-
    57. 57. Team Collaboration F
    58. 58. Real-Time Connections A
    59. 59. CostA
    60. 60. Extensibility D-</li></li></ul><li>Ning<br />An online platform for people to create their own social networks.<br />Launched in October 2005 by Marc Andreessen and Gina Bianchini<br />
    61. 61. Ning<br />
    62. 62. Ning<br />
    63. 63. Branding and visual design<br />Moderation and privacy controls<br />Activity feeds<br />RSS feeds<br />Photos and videos<br />Real-time chat<br />Groups / discussion forums<br />Events<br />Blogging<br />App store with tools for YouTube, LinkedIn, Facebook, Google Apps<br />Ning<br />Features<br />Scorecards<br /><ul><li>Ease of Entry – Internal C, External B+
    64. 64. Discovery C
    65. 65. Contextual Search F
    66. 66. Enterprise Content Management F
    67. 67. Building Communities A
    68. 68. Team Collaboration C+
    69. 69. Real-Time Connections C+
    70. 70. Cost B
    71. 71. Extensibility C</li></li></ul><li>Post a Status<br />Everyone I follow within my org<br />Threaded FB like discussions<br />
    72. 72. Enterprise social networking<br /><ul><li>Secure collaboration with internal and external people
    73. 73. Search archives of messages/profiles/tags
    74. 74. Mobile app</li></ul>Yammer<br />Features<br />Scorecards<br /><ul><li>Ease of Entry – Internal A, External F
    75. 75. Discovery C
    76. 76. Contextual Search C
    77. 77. Enterprise Content Management F
    78. 78. Building Communities C
    79. 79. Team Collaboration D+
    80. 80. Real-Time Connections C
    81. 81. Extensibility F</li></li></ul><li>Post a Status<br />Threaded FB like discussions<br />Messages/Alerts<br />Custom<br />Dashboard<br />
    82. 82. <ul><li>Real time feeds
    83. 83. Sales visibility
    84. 84. Activity Stream
    85. 85. Collaboration
    86. 86. Manage & track campaigns
    87. 87. Complete customer profile
    88. 88. Improved marketing efforts</li></ul>Salesforce<br />Features<br />Scorecard<br /><ul><li>Ease of Entry – Internal A,External F
    89. 89. Discovery B
    90. 90. Contextual Search D
    91. 91. Enterprise Content Management C+
    92. 92. Building Communities D
    93. 93. Team Collaboration D
    94. 94. Real-Time Connections C
    95. 95. Extensibility F</li></li></ul><li>Documents<br />
    96. 96. <ul><li>Worldwide document collaboration
    97. 97. Real time amendments
    98. 98. Document Chat</li></ul>Google Docs<br />Features<br />Scorecard<br /><ul><li>Ease of Entry – Internal A-, External B
    99. 99. Discovery F
    100. 100. Contextual Search F
    101. 101. Enterprise Content Management C
    102. 102. Building Communities F
    103. 103. Team Collaboration B+
    104. 104. Real-Time Connections B
    105. 105. Extensibility F</li></li></ul><li>Jive<br />Jive is a Social Business Software platform -- a web-based application for creating online communities that incorporates a broad range of features found in social networking software, community software, and collaboration software. <br />
    106. 106. Set up “observations” about companies, competitors, events, products, etc<br />Publish your observations<br />Create or join communities around products, markets, ideas and align/connect your observations<br />Interact with others about your observations, allow people to connect ideas and solutions<br />Track metrics and activity around those markets<br />
    107. 107. Create agents to listen to social media networks and find relevant information<br />Organize how you will view the results of your agents<br />
    108. 108. Organize how you will view the results of your agents<br />Identify opportunities to improve customer issues<br />Automate your ability to post to the social networks<br />
    109. 109. <ul><li>Social media monitoring tools
    110. 110. Branded public communities
    111. 111. Team collaboration tools
    112. 112. Social CRM
    113. 113. Customer support accelerators
    114. 114. Network / expertise discovery
    115. 115. Metrics, usage patterns, network data
    116. 116. Integration with SharePoint
    117. 117. Uses OpenSocial API
    118. 118. Microblogging, IM, presence awareness</li></ul>Jive<br />Features<br />Scorecard<br /><ul><li>Ease of Entry – Internal A, External A
    119. 119. Discovery A
    120. 120. Contextual Search A
    121. 121. Enterprise Content Management B-
    122. 122. Building Communities A
    123. 123. Team Collaboration B
    124. 124. Real-Time Connections A
    125. 125. Cost C
    126. 126. ExtensibilityB</li></li></ul><li>Comment/Tag this box (folder)<br />Choose Access Type<br />Ongoing comments<br />Task Pane<br />
    127. 127. <ul><li>Collaboration using a familiar file structure
    128. 128. Sync desktop files to a box
    129. 129. Mobile app
    130. 130. Permission management
    131. 131. Integrated file viewer
    132. 132. Discussions and commenting</li></ul>Box.net<br />Features<br />Scorecard<br /><ul><li>Ease of Entry – Internal B, External A
    133. 133. Discovery C
    134. 134. Contextual Search D
    135. 135. Enterprise Content Management F
    136. 136. Building Communities F
    137. 137. Team Collaboration C
    138. 138. Real-Time Connections D
    139. 139. Cost B
    140. 140. ExtensibilityD</li></li></ul><li>
    141. 141.
    142. 142.
    143. 143. <ul><li>Managed Metadata Service
    144. 144. Advanced routing (w/metadata)
    145. 145. User profiles (My Sites)
    146. 146. Status updates/activity feeds
    147. 147. Knowledge mining
    148. 148. Bookmarks (replaces My Links)
    149. 149. Feedback/rating
    150. 150. Note board (Wall)
    151. 151. Podcasting kit
    152. 152. Social tagging
    153. 153. Expertise tagging
    154. 154. Wikis
    155. 155. Share & Track tab
    156. 156. Individual and team blogs
    157. 157. People and social search</li></ul>SharePoint 2010<br />Features<br />Scorecard<br /><ul><li>Ease of Entry – Internal A+, External C
    158. 158. Discovery B+
    159. 159. Contextual Search B+
    160. 160. Enterprise Content Management B+
    161. 161. Building Communities C
    162. 162. Team Collaboration A
    163. 163. Real-Time Connections B
    164. 164. Cost D
    165. 165. ExtensibilityA</li></li></ul><li>SharePoint may not win in any single category, however it is viewed by Gartner and other analyst firms as the only platform able to execute on broader enterprise needs<br />Final Scorecard<br />
    166. 166. What users are asking for<br />Your team wants to build out a Facebook-like social networking solution on your intranet.<br />From the SharePointProMag.com article How SharePoint 2010 Stacks Up to Your End-User Social Media Requirements<br />
    167. 167. The SharePoint Solution<br />
    168. 168. What users are asking for<br />Your team wants to build an intranet version of Twitter to help everyone stay instantly connected, sharing product, support and competitive information in a secure manner.<br />
    169. 169. The SharePoint Solution<br />Twitter feeds to your MySites or Team Sites using an XML Web Part (as illustrated here by SharePoint MVP Randy Drisgill). <br />
    170. 170. What users are asking for<br />Your team would like to access critical content and applications through their personal devices.<br />
    171. 171. The SharePoint Solution<br />(image shared by Arpan Shah, Microsoft) <br />
    172. 172. Final thoughts<br />Identify business gaps that can be filled by social features<br />Ensure a cultural fit for these new features<br />Develop a sound plan for deploying these new features, including buy-in from end users and key stakeholders. <br />
    173. 173. Christian Buckleycbuck@axceler.com+1 425-246-2823@buckleyPLANETwww.buckleyPLANET.com<br />Contact me<br />
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