Searching and Connecting – The Need to Effectively Map Content for Users #EmMeCon 2013
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Searching and Connecting – The Need to Effectively Map Content for Users #EmMeCon 2013

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Presentation given in January 2013 in San Francisco at the Emerging Media Conference (EmMeCon) on the need to connect end users and their content through social tools to improve search and ...

Presentation given in January 2013 in San Francisco at the Emerging Media Conference (EmMeCon) on the need to connect end users and their content through social tools to improve search and productivity.

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  • 1. The Need to Effectively Map Content for Users Christian Buckley @buckleyplanet
  • 2. About Christian Buckley, Director of Product Evangelism at Axceler • Microsoft MVP for SharePoint, author, and community builder • Prior to Axceler, worked for Microsoft, part of the Microsoft Managed Services team (now Office365-Dedicated) and worked as a consultant in the areas of software, supply chain, grid technology, and collaboration • Co-founded and sold a software company to Rational Software. At another startup (E2open) helped design, build, and deploy a collaboration platform for the high-tech manufacturing sector, deployed at companies like Hitachi, Matsushita, and Seagate • Co-authored ‘Microsoft SharePoint 2010: Creating and Implementing Real-World Projects’ link (MS Press, March 2012) and 3 books on software configuration management. • Twitter: @buckleyplanet Blog: buckleyplanet.com Email: cbuck@axceler.com
  • 3. Abstract The key for businesses to succeed in today’s social world is to help users collaborate, connect with each other, and, ultimately, find the content they need to be successful. This session will provide insight into how social computing benefits the enterprise and the search experience by improving information worker productivity.
  • 4. In the next 20 minutes, I’ll tell youeverything you need to know about Social Taxonomy Search Governance Productivity
  • 5.  Toolsthat manage and manipulate content and social interactions are becoming more integrated and seamless Enterpriseplatforms are increasingly looking not just at solving core work streams, but in ensuring productivity when moving between work streams
  • 6. Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 7. Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 8. Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 9. Users My Site Corporate Departments Teams Empowerment
  • 10. Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 11. • Book title • Name • Device ID• Author • Account Number • Email• ISBN • Credit Card • Software version• Publisher • Social Security # • Billing Address
  • 12. Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 13. • Name• Account Number• Mileage to date• Home town• Travel dates• City visiting• Flight number• GPS position• Friend’s Name• City visiting• GPS position• Distance to friend• Avoidance Flag = Yes
  • 14. Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
  • 15. In the next 20 minutes, I’ll tell youeverything you need to know about Social Taxonomy Search Governance Productivity
  • 16. Using Folksonomy• A folksonomy is a taxonomy (or set of terms) that arises as a result of people applying their own tags (metadata) to content objects.• People use the tags that make sense to them, so over a period of time as more people tag, the folksonomy becomes more and more appropriate for the audience by associating content objects with the words and concepts people use to think about them.• Unlike metadata terms, keywords aren’t organized into a hierarchy that users select from. Instead, users can enter any value into a keyword field.
  • 17. Why use folksonomy?• The primary value of a folksonomy is that it uses your own vocabulary• May come from your intimate knowledge of a subject• A way to correlate discovered content (through search or social interactions) to your understanding
  • 18. Folksonomy in practiceTaxonomy Folksonomy • Paper • Paper • Airplane • Flight • White • Airplane • Toy • Design • White • Toy • Origami • Technique • Distance
  • 19. folksonomytaxonomy Opportunity to improve global search
  • 20. Social is aboutcreatingfolksonomy
  • 21. In fact, social is justanother layer of the search experience
  • 22.  Two documents are added to SharePoint
  • 23. The Governance Layer Governance is about guiding your system and your users toward a shared understanding of the end goal, which is ◦ To improve collaboration ◦ To meet regulatory and industry standards ◦ To streamline, improve business processes ◦ To make your users more productive But be careful! The more controls you put on a system, the less people will use that system.
  • 24. In the next 20 minutes, I’ll tell youeverything you need to know about Social Taxonomy Search Governance Productivity
  • 25. How Social and TaxonomyDrive Productivity Foster community Enable sharing Allow for personalization and Have a strategy for metadataAs your end users participate in the system,and assuming you are managing the system(governance), your users will get more out ofthe system – and be more productive
  • 26. In the next 20 minutes, I’ll tell youeverything you need to know about Social Taxonomy Search Governance Productivity
  • 27.  Adoption Strategy Gamification Taxonomy Strategy Building with Purpose (know your requirements) Thorough Change Management Processes
  • 28. Areas for initial focus Are you optimized for search? Have you adopted a metadata strategy? Have you developed a social strategy? Are you focusing on the end user experience? Are you looking at the metrics? Have you established a cycle for continuous improvement on what you’ve already built?
  • 29. Christian Buckleycbuck@axceler.com+1 425-246-2823@buckleyPLANETwww.buckleyPLANET.comand http://info.axceler.com Order your copy at http://oreil.ly/qC4loT Additional Resources On The Importance of Metadata, Craig Mullins http://bit.ly/cOWp2F Enabling Social Media through Metadata http://slidesha.re/gdjoaz The Battle for Metadata in SharePoint 2010, Michal Pisarek http://bit.ly/g7vFWN Creating Passionate Users, Kathy Sierra http://headrush.typepad.com/