Productivity, Gamification, and SharePoint 2013


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An overview of SharePoint 2013 productivity features, why productivity is the key to end user adoption issues in SharePoint, and how gamification can further enhance end user engagement, loyalty, and advocacy.

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  • Note, this is the design so not using real numbers.A dashboard – a simple way to provide a bunch of data in one single view. Think about your car dashboard.
  • Productivity, Gamification, and SharePoint 2013

    1. 1. A Business Perspective on Productivity, Gamification, and SharePoint 2013 #SPSKC
    2. 2. Christian Buckley Chief Evangelist & SharePoint MVP Metalogix @buckleyplanet
    3. 3. Productivity, Gamification, and SharePoint 2013 What we’ll cover today: • What is Gamification? • Why focus on Productivity? • Key productivity features in SharePoint 2013 • Why SharePoint should be expanded to include Gamification as a way of improving productivity
    4. 4. Business Problems • Adoption issues • Weak usage of taxonomy and templates • Poor collaboration • Slow to realize benefits of SharePoint investments
    5. 5. Why Focus on Productivity?
    6. 6. What is Productivity? • • • • • • • • • • • Engagement Encouraging Collaborative Loyalty Motivating Retention Compelling Satisfying Fans Advocating Evangelism
    7. 7. Why focus on Productivity? • To simplify the interface into SharePoint • To better align end user activities with the needs of the business • To better streamline business processes • To get more out of SharePoint
    8. 8. The result? • Faster employee on-boarding and training • More business output • More usage of the platform • Faster realization of the financial investments you’ve made in SharePoint
    9. 9. The most challenging part of any SharePoint deployment is figuring out how to help users to be productive once they are on the platform
    10. 10. Productivity Goals •Engagement (depth) •Retention (loyalty) •Motivation (inspiration) •Innovation (value)
    11. 11. The Four Facets of Productivity
    12. 12. Six Key SharePoint 2013 Productivity Features
    13. 13. Making end users more productive The App Model
    14. 14. Making end users more productive The App Model My Tasks (Content Aggregation)
    15. 15. Making end users more productive The App Model My Tasks (Content Aggregation) Activity Feeds
    16. 16.
    17. 17. Making end users more productive The App Model My Tasks (Content Aggregation) Activity Feeds Projects and Deadlines
    18. 18. Making end users more productive The App Model My Tasks (Content Aggregation) Activity Feeds Projects and Deadlines Simplified Sharing
    19. 19. Making end users more productive The App Model My Tasks (Content Aggregation) Activity Feeds Projects and Deadlines Simplified Sharing Communities
    20. 20. The Question
    21. 21. “The addition of game mechanics to a site or application allows you to layer more compelling user experiences into existing activities. “These gamified activities address and satisfy basic human desires, creating the addictive experiences that motivate users to take specific actions, and to return more frequently.” BunchBall, Gamification 101: An Introduction to Game
    22. 22. People have fundamental desires for reward, status, achievement, self-expression, competition, and altruism, among others. These desires are universal, and across generations, demographics, cultures, and genders. By wrapping the appropriate set of game mechanics around your website, application, or community, you can create an experience that drives behavior by satisfying human desires. BunchBall, Gamification 101: An Introduction to Game Dynamics
    23. 23. Recognize that people will seek to “Game the System” – requiring you to periodically review and adjust
    24. 24. Implementing Gamification Principles
    25. 25. Adam Sarner, a Gartner analyst, has projected that over 75 percent of Fortune 1000 companies will undertake some kind of online socialnetworking initiative for marketing or customer relations purposes by 2014. BunchBall, Gamification 101: An Introduction to Game Dynamics
    26. 26. • Gamification influences behavior through the use of key concepts • • • • Game design Customer Loyalty programs Behavioral economics Community management • Can be used across a broad spectrum of situations where individuals need to be motivated or incentivized BunchBall, Gamification 101: An Introduction to Game Dynamics
    27. 27.
    28. 28. Understan d the Business Value of Gamificati on • When more people participate, you are able to • • • • • Improve collaboration Improve individual motivation Speed up the learning process Improve system/content analytics Builds a stronger sense of community
    29. 29. Case Study • A global computer manufacturer launched a Facebook campaign to build out a community for tech-focused college students, with the goal of promoting their educational computing site. They created a gamified Facebook app that offered a chance to win a $5,000 scholarship and free laptop. Students received points for registering, by inviting friends, creating groups, and by posting on their Facebook wall. Six weeks after launch, they increased participation by 1000%. • Other metrics included: • • • • • • • 1 in 3 checked out their product reviews 1 in 3 promoted the Facebook app 1 in 3 posted their award to a new level 1 in 3 visited the educational computing site 1 in 4 recruited friends to help them 1 in 5 made the laptop their Facebook profile picture for a day 1 in 6 participants wrote and submitted an essay BunchBall, Gamification 101: An Introduction to Game Dynamics
    30. 30. Case Study AOL took a conjoint approach to understand the DNA of comments within their sites. They looked at: • • • • • • • fact based comments clarity of thought original article criticism name (full name, nicknames, anonymous) icon (author picture, avatar) adherence to party lines Grammar AOL’s analysis showed what people cared about: • • • • • style -- 7% (not very important) individual substance - 14% mildly important community involvement -- 19% somewhat important personal identity --- 19% somewhat important relationship to content - 42% very important
    31. 31. Does this really work? • World class companies have introduced Gamification imperatives and have measured the following improvements on different user behavior levels: • 500% increase in user comments and activity in the Intranet • 140% increase time on site • 600% gain in shop clicks • 2000% surge in social sales • 60% increase in Employee engagement • 250% growth in training compliance Source: @jussimori
    32. 32. Interesting stat: 70% 70% of commenters are replying to each other
    33. 33. The overall goal of gamification is to reach business goals by driving engagement, improving collaboration, and by instilling a stronger sense of community
    34. 34. “At its core, gamification applies game mechanics to non-game activities to prompt specific behaviors. “In a business context, gamification is the process of integrating game mechanics and dynamics into a website, business service, online community, content portal, marketing campaign, or even internal business processes, in order to drive participation and engagement by target audiences.” BunchBall, Gamification 101: An Introduction to Game Dynamics
    35. 35. Game mechanics • Game mechanics are the actions, processes, and control mechanisms used to “gamify” an activity. Game mechanics are what drive the gamification activities. • Game mechanics: • • • • • • Points Levels Challenges Virtual goods Leaderboards Gifts and charity • Game dynamics: • • • • • • Rewards Status Achievement Self-expression Competition Altruism BunchBall, Gamification 101: An Introduction to Game Dynamics
    36. 36. Competition and gamification activities surround us in our daily lives
    37. 37. Extending Your Productivity Strategy in SharePoint
    38. 38. Social Architecture User Profile Service Profile DB (per-service) People and tag following User profile properties Managed Metadata Content DB (site collection per-user) #Hashtags Site and document following Feed posts For more of a dev perspective with detail on APIs, Beyond Social Personal storage space
    39. 39. Understand the governance issues surrounding your social strategy
    40. 40. Ideas for Using Gamification • Create avatars for users who develop and earn XP by attending courses, watching e-learning content and participate actively in the community • Create monthly challenges to improve your Intranet • For example, monthly challenges for End Users to create a list or library templates which improves collaboration. Rewards such as getting a day off or free dinner for two. • Make your MySite profile like a Company Hero Avatar. • Everything you do in the intranet will be rewarded by points which develop your avatar further. You raise levels and with higher levels you can get elevated privileges or recognition. @jussimori
    41. 41. Gamification Vendors
    42. 42. Key Questions • Does your platform align with your business goals? • Are the games relevant to your users and activities? • What are your short-term and long-term goals for these methods? • What does a successful implementation look like within your organization?
    43. 43. Thank you!
    44. 44. Contact me Christian Buckley +1 425-246-2823 @buckleyPLANET and Order your copy at
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