Jumpstart your SharePoint Community Efforts

19 May 2012 The first ever all green SharePoint event on earth Jumpstart Your Community Efforts Christian Buckley @buckleyplanet #SPSJHB

AboutChristian Buckley, Director of Product Evangelism at Axceler• Microsoft MVP for SharePoint Server• Most recently at Microsoft, part of the Microsoft Managed Services team (now Office365-Dedicated) and then Advertising Operations• Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration• Co-founded and sold a collaboration software company to Rational Software. At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), onboarding numerous high-tech manufacturing companies, including Hitachi, Matsushita (Panasonic), and Seagate• Co-authored „Microsoft SharePoint 2010: Creating and Implementing Real-World Projects‟ link (MS Press, March 2012) and 3 books on software configuration management.• Twitter: @buckleyplanet Blog: buckleyplanet.com Email: cbuck@axceler.com

Get the Book Available from Microsoft Press Order your copy at http://oreil.ly/qC4loT Tackle 10 common business problems with proven SharePoint solutions • Set up a help desk solution to track service requests • Build a modest project management system • Design a scheduling system to manage resources • Create a site to support geographically dispersed teams • Implement a course registration system • Build a learning center with training classes and resources • Design a team blog platform to review content • Create a process to coordinate RFP responses • Set up a FAQ system to help users find answers quickly • Implement a cost-effective contact management system

Axceler OverviewImproving Collaboration since 2007Mission: To enable enterprises to simplify, optimize, and secure theircollaborative platforms – Delivered award-winning administration and migration software since 1994, and for SharePoint since 2007 – Over 2,000 global customersDramatically improve the management of SharePoint – Innovative products that improve security, scalability, reliability, “deployability” – Making IT more effective and efficient and lower the total cost of ownershipFocus on solving specific SharePoint problems(Administration & Migration) – Coach enterprises on SharePoint best practices – Give administrators the most innovative tools available – Anticipate customers‟ needs – Deliver best of breed offerings – Stay in lock step with SharePoint development and market trends

The Evangelist Role • Product • Partner • CommunityEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Your RoleEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Why develop community?Email Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

• SharePoint is the fastest growing server product in Microsoft history, rivaling the success of MS Office • The SharePoint partner ecosystem fills the platform gaps, and helps deliver solution ROI • Many credit the SharePoint community with making SharePoint the success that it is • Microsoft is looking at ways they can tap into key learning from the SharePoint community, extend it to other product areasEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Why Community Development? • Proactively drive perceptions • Visible member of the community • Thought leadership • Connect to experts, partners, customers • Microsoft relationship • Awareness of the brand and our productsEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

The Consumer Decision Journey HBR 12/2010Email Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Why Involve End Users? • Executives • Managers • IT Department • Consultants • Partners • The SharePoint Fairy • End Users will determine the success of your SharePoint deploymentEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Studies show that end user participation in the design and development of a system dramatically increases the chance of successEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

What is so hard about developing community?Email Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Case StudyEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

How to Jumpstart CommunityEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

No registration required http://bit.ly/aiYKWR

Strategy 1: EventsEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Strategy 1: Events 1. Start a company user group 2. Join your local/regional SPUG 3. Join your local/regional technology organizations 4. Attend or help organize a SharePoint Saturday 5. Attend or host a SharePint 6. Attend a regional conference 7. Create your own eventEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

While at these events: • Bring a friend, family member, co-worker • Introduce yourself to someone new, every time • Take notes on what worked, what you would do differently • Get to know the people who run them, the movers and shakers within the community • Help out • Provide feedbackEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Feedback Mechanisms I find your lack of faith in the community disturbing…Email Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Strategy 2: Social MediaEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Definitions “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one-to-many) into social media dialogues (many-to-many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” Wikipedia.orgEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Email Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Cultural Battle • Understand your corporate culture before you try to change anything • Explain what it is you‟re trying to do, and get end users onboard • In addition to executive buy in, you need your end users to buy inEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Strategy 2: Social Media 1. Create a Twitter personal profile 2. Create a Twitter company profile 3. Join a Facebook group 4. Start a Facebook group 5. Join groups on LinkedIn 6. Bookmark the MSDN/TechNet forums, create a profile 7. RSS feeds for your favorite blogs and sites 8. Use Google Analytics 9. Use Hubspot and other tracking tools 10. Utilize social bookmarking on all contentEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Social Media is about consistency Blog daily activity / visits Social media visits Twitter follower growth Blog subscription growthEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Strategy 3: ContentEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

The Power of Content More than any other activity, content creation drives thought leadership, and is the cornerstone of building community.Email Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Strategy 3: Content 1. Create a blog 2. Read and comment on other blogs 3. Create an editorial calendar, write with intent 1. Blogs lead to 2. Articles, which lead to 3. Whitepapers and presentations, which lead to 4. Books, featured content, and other content opportunities 4. Create a metadata strategy 5. Present at a regional event or conference 6. Create content for an aggregator (Squidoo, About) 7. Write an ebookEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

8. Publish a newsletter 9. Host a webinar 10. Create a podcast 11. Create videos 12. Partner with other authors and experts, cross-marketEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Strategy 4: Take ActionEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Strategy 4: Take Action 1. Create a metadata strategy for your intranet 2. Create a user adoption strategy 3. Brand yourself 4. Use free press release services 5. Use free event services (Evite, Lanyard) 6. Create branded bling 7. Hire a publicistEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Define SuccessEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Measuring Success • Have success defined up front: o Number of end users participating o Number of events held o Articles written o Views / downloads • Make it part of your formal commitments • Communicate your plans o Tell people your plans o Give people visibility as you work o Tell people what you‟ve accomplishedEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

The Secret to Community Success 1. Bring a friend 2. Get involved 3. Keep learningEmail Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

Email Cell Twitter Blogcbuck@axceler.com 425.246.2823 @buckleyplanet http://buckleyplanet.com

• Christian Buckley cbuck@axceler.com +1 425-246-2823 @buckleyPLANET www.buckleyPLANET.com and http://info.axceler.com http://bit.ly/aiYKWR

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Jumpstart your SharePoint Community Efforts

by Christian Buckley on May 30, 2012

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