How to Track, Measure, and Get Business Value Out of Social Influence


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Slides from May 7th 2014 panel event at the European SharePoint Conference in Barcelona, Spain. Sharing slides as there are several resources that people may be interested in reviewing, as well as contact details for the panelists.

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How to Track, Measure, and Get Business Value Out of Social Influence

  1. 1. How to Track, Measure, and Get Business Value out of Social Influence Panel moderated by Christian Buckley with Mark Kashman, Jussi Mori, Edin Kapic, and Mark Fidelman
  2. 2. What is social influence?
  3. 3. What is social influence?
  4. 4. Our Panelists Edin Kapic Spenta @ekapic Mark Kashman Microsoft @mkashman Jussi Mori Peaches @jussimori Mark Fidelman Evolve! Inc @markfidelman
  5. 5. Tweet your questions to me at @buckleyplanet
  6. 6. Q1 How has social networking impacted your life/career?
  7. 7. Q2 What is the role of social influence within the organization today?
  8. 8. Q3 How are businesses leveraging social influence today?
  9. 9. Q4 How do SharePoint and Yammer track, measure, and make actionable your organizational social influence?
  10. 10. Q5 What do consumer solutions (Klout, Kred, PeerIndex) provide that may be missing within the enterprise?
  11. 11. Q6 How does social influence impact your Big Data strategy?
  12. 12. Q7 How does an organization get started in capturing and utilizing social influence data?
  13. 13. Resources • Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life by Albert-Laszlo Barabasi. • Six Degrees: The Science of a Connected Age by Duncan J. Watts (2004). Watts was really the one who brought network science into the mainstream, and was bleeding-edge content at the time when LinkedIn, MySpace, Ryze, Friendster and others were in full swing, prior to the era of Facebook and Twitter. A must-read. • Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your Friends' Friends' Friends Affect Everything You Feel, Think, and Do by Nicholas A. Christakis and James H. Fowler (2011) is an in-depth look at the power and possibilities of social influence, and specifically talk about the strength of a network over that of the individual. • Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer (2012) contains a lot of marketing fluff, in my opinion, but does a good job of outlining the strengths of various tools and consumer websites that create and monitor social influence data points. • Understanding Social Networks: Theories, Concepts, and Findings by Charles Kadushin (2011) is more of a deep dive into the social networking platforms. There’s a lot to be learned about how these sites work, and what you can then translate into internal systems or strategies, such as through your gamification strategies. • Bursts: The Hidden Patterns Behind Everything We Do, from Your E-mail to Bloody Crusades by Albert-Laszlo Barabasi • You may also be interested in a blog post by Rebecca Murphy entitled 10 Vital Steps to Building Social Influence, which begins with a link to a study that shows people do, indeed, consider popularity and influence to be two different things.
  14. 14. Christian Buckley Chief Evangelist & SharePoint MVP in/christianbuckley @buckleyplanet Tweet this talk #ESPC14