#EuropeanSP--SharePoint's Social Media Scorecard

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Presentation given at the European SharePoint Conference on October 18th, 2011 in Berlin, Germany.

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  • The way that Gen Y works and plays is dramatically different from the social informatics of even 10 years ago. And the speed of change is increasing.
  • Users don’t want to have to go find itThey want it “to just work”Content anywhereSmart solutions that know what I want before I know I want it
  • #EuropeanSP--SharePoint's Social Media Scorecard

    1. 1. SharePoint’s Social Media Scorecard Christian Buckley cbuck@axceler.com @buckleyPLANET
    2. 2. My BackgroundChristian Buckley, Director of Product Evangelism at Axceler• Most recently at Microsoft • Microsoft Managed Services (now BPOS-Dedicated) • Advertising Operations, ad platform API program• Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration• Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM• At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco• I live in a small town just east of Seattle, have a daughter in college and 3 boys at home
    3. 3. Axceler Overview• Improving Collaboration for 16+ Years – Mission: To enable enterprises to simplify, optimize, and secure their collaborative platforms – Delivered award-winning administration and migration software since 1994 – Over 2,000 global customers• Dramatically improve the management of SharePoint – Innovative products that improve security, scalability, reliability, “deployability” – Making IT more effective and efficient and lower the total cost of ownership• Focus on solving specific SharePoint problems (Administration & Migration) – Coach enterprises on SharePoint best practices – Give administrators the most innovative tools available – Anticipate customers’ needs – Deliver best of breed offerings – Stay in lock step with SharePoint development and market trends
    4. 4. Agenda• The rise of social media• What is social media in the enterprise?• Social media inside SharePoint• The scorecard, criteria• The contenders• SharePoint 2010 Scorecard• Summary – how SharePoint 2010 stacks up
    5. 5. Definitions “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishingtechniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one-to-many) into social media dialogues (many-to-many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” Wikipedia.org
    6. 6. The Social Informatics ShiftEmail Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
    7. 7. The Social Informatics Shift Social Informatics is the study of information and communication tools in cultural and (Wikipedia) institutional contexts. It is a cross-disciplinary focus on usage patterns, and is a blend of sociology, anthropology, psychology, technology andbusiness perspectives, examining the changing way in which we do business.
    8. 8. Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
    9. 9. The Social Informatics Shift Btw, the word “app” was made “word of the year” 2011
    10. 10. WindowsLiveSpaces Twitter 06 YouTube Xanga 05 Ning Yahoo360 Bebo Orkut Flickr 04 Facebook Dodgeball LinkedIn MySpace 03 Tribe.Net Xing Last.fm Friendster Fotolog 02 Ryze LiveJournal 01 SixDegrees.com 99 00 97 98
    11. 11. The Future of Social Media
    12. 12. Emerging Enterprise Technologies1. Community management tools2. Open identity3. Microblogging4. Social CRM5. Enterprise applications gaining a social layer6. Activity streams7. Social search, analytics, and filtering8. Enterprise social media workflow9. Automated compliance monitoring10. Next-generation unified communicationsDion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch”http://blogs.zdnet.com/Hinchcliffe/?p=1224
    13. 13. The Scorecard / Criteria• Ease of Entry – Internal, External• Discovery (expertise, interests)• Contextual Search• Enterprise Content Management (workflow, business process management)• Building Communities – External Focus• Team Collaboration – Internal Focus• Real-Time Connections• Cost• Extensibility
    14. 14. The Contenders • Facebook • Ning • Yammer • Salesforce • Google+ • Jive • Box.net
    15. 15. FacebookEmail Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
    16. 16. FacebookEmail Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
    17. 17. Facebook Features Scorecard• Moderation and privacy controls • Ease of Entry – Internal F, External A• Microblogging • Discovery B-• Activity feeds • Contextual Search D• Photos and videos • Enterprise Content Management D• Real-time chat • Building Communities A-• Groups / discussion forums • Team Collaboration F• Advertising • Real-Time Connections A• Events • Cost A• Blogging • Extensibility D-• App store
    18. 18. NingEmail Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
    19. 19. NingEmail Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
    20. 20. Ning Features Scorecards• Branding and visual design • Ease of Entry – Internal C, External B+• Moderation and privacy controls • Discovery C• Activity feeds • Contextual Search F• RSS feeds • Enterprise Content Management F• Photos and videos • Building Communities A• Real-time chat• Groups / discussion forums • Team Collaboration C+• Events • Real-Time Connections C+• Blogging • Cost B• App store with tools for YouTube, • Extensibility C LinkedIn, Facebook, Google Apps
    21. 21. Post a Status Everyone I follow within my org Threaded FB like discussionsEmail Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
    22. 22. Yammer Features Scorecards • Ease of Entry – Internal A, External F• Enterprise social networking • Discovery C• Secure collaboration with internal and • Contextual Search C external people • Enterprise Content Management F• Search archives of messages/profiles/tags • Building Communities C• Mobile app • Team Collaboration D+ • Real-Time Connections C • Extensibility F
    23. 23. Post a Status Threaded FB like discussionsMessages/Alerts Custom Dashboard Email Cell Twitter Blog cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
    24. 24. Salesforce Features Scorecard • Ease of Entry – Internal A, External F• Real time feeds • Discovery B• Sales visibility • Contextual Search D• Activity Stream • Enterprise Content Management C+• Collaboration • Building Communities D• Manage & track campaigns • Team Collaboration D• Complete customer profile • Real-Time Connections C• Improved marketing efforts • Extensibility F
    25. 25. Google+ Features Scorecard • Ease of Entry – Internal A• Microblogging • Discovery C• Ability to filter your contacts, feeds • Contextual Search C• Photo aggregation from circles • Enterprise Content Management F• Search across your streams • Building Communities F • Team Collaboration B • Real-Time Connections B • Extensibility F
    26. 26. Set up “observations” about companies, competitors, events, products, etc Publish your observations Create or join communities around products, markets, Interact with others about ideas and align/connect your observations, allow your observations people to connect ideas and solutions Track metrics and activity around those marketsEmail Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
    27. 27. Connect your ideas to markets, creating a web ofideas to help you and others conversations to Track observations Attach see patterns and trends business idea, cross- around each requirements and strategies reference other observations
    28. 28. Create agents to listen to social media networks and find relevant information Organize how you will view the results of your agentsEmail Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
    29. 29. Teams have real-time presence awareness, ability to capture conversations and attach to observations Wherever you are in theenvironment, connect with others and build the social web
    30. 30. Jive Features Scorecard• Social media monitoring tools • Ease of Entry – Internal A, External A• Branded public communities • Discovery A• Team collaboration tools • Contextual Search A• Social CRM • Enterprise Content Management B-• Customer support accelerators • Building Communities A• Network / expertise discovery • Team Collaboration B• Metrics, usage patterns, network data • Real-Time Connections A• Integration with SharePoint • Cost C• Uses OpenSocial API • Extensibility B• Microblogging, IM, presence awareness
    31. 31. Comment/Tag this box (folder)Ongoing comments Task Pane Email Cell Twitter Blog cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
    32. 32. Box.net Features Scorecard • Ease of Entry – Internal B, External A• Collaboration using a familiar file structure • Discovery C• Sync desktop files to a box • Contextual Search D• Mobile app • Enterprise Content Management F• Permission management • Building Communities F• Integrated file viewer • Team Collaboration C• Discussions and commenting • Real-Time Connections D • Cost B • Extensibility D
    33. 33. Email Cell Twitter Blogcbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net
    34. 34. SharePoint 2010Features Scorecard• Managed Metadata Service • Ease of Entry – Internal A+, External C• Advanced routing (w/metadata)• User profiles (My Sites) • Discovery B+• Status updates/activity feeds • Contextual Search B+• Knowledge mining• Bookmarks (replaces My Links) • Enterprise Content Management B+• Feedback/rating • Building Communities C• Note board (Wall)• Podcasting kit • Team Collaboration B• Social tagging • Real-Time Connections B• Expertise tagging• Wikis • Cost D• Share & Track tab • Extensibility A-• Individual and team blogs• People and social search
    35. 35. Final Scorecard• SharePoint may not win in any single category, however it is viewed by Gartner and other analyst firms as the only platform able to execute on broader enterprise needs
    36. 36. What users are asking for• Your team wants to build out a Facebook-like social networking solution on your intranet. From the SharePointProMag.com article How SharePoint 2010 Stacks Up to Your End-User Social Media Requirements
    37. 37. What users are asking for• Your team wants to build an intranet version of Twitter to help everyone stay instantly connected, sharing product, support and competitive information in a secure manner.
    38. 38. What users are asking for• Your team would like to access critical content and applications offline, and through their personal devices.
    39. 39. The SharePoint Solution Twitter feeds to your MySites or Team Sites using an XML Web Part (as illustrated here by SharePoint MVP Randy Drisgill).
    40. 40. NewsGator http://www.newsgator.com• Aggregated newsfeed across SharePoint sites, and using Social Sites, feeds outside of SharePoint• Expanded trackable items• Daily news digest
    41. 41. NewsGator• Add individuals, groups, and hashtags• Create groups, each of which have their own microblog, documents, calendar, an d other capabilities• Statistics on social activity
    42. 42. Attini http://www.attini.com• Provisioning process for adding new users• Attini Talk provides microblogging, nested comments, sharing, mentions and badges• Improved blog capability, plus• Aggregate news, and• Aggregate video assets
    43. 43. SnapWorkSocial http://www.snapworksocial.com• Microblogging• My Site integration• Task integration• Aggregate feeds• On-prem, cloud, and Office365
    44. 44. Final thoughts• Identify business gaps that can be filled by social features• Ensure a cultural fit for these new features• Develop a sound plan for deploying these new features, including buy-in from end users and key stakeholders.
    45. 45. Contact me• Christian Buckley cbuck@axceler.com +1 425-246-2823 @buckleyPLANET www.buckleyPLANET.com

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