Tag Ontologies

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    Tag Ontologies - Presentation Transcript

    1. Tag Ontologies Bridging the Semantic Web and the Social Web James G. Kim jgkim@jayg.org July, 2009
    2. So, Let’s Talk about Tags! Source: http://www.flickr.com/photos/somefool/3373796396/
    3. Tag?
    4. Source: http://www.flickr.com/photos/celloc/3572696095/
    5. Source: http://www.flickr.com/photos/adulau/2124178869/
    6. Tag |tag| noun a non-hierarchical keyword or term verb ( tagged |tøgd|, tagging |tøgɪŋ|) assign a tag to a piece of information or resources Source: http://www.flickr.com/photos/abbyladybug/1253054966/
    7. Personal information management (PIM) Information Social Architecture Software Organizing info so Computer-mediated others can find collaboration and sharing Tagging Social metadata Personal Information Management Organizing your information to get things done Figure 1.9 Much of Source:interestTagging: People-Powered Metadata for of Social Web the Gene Smith, in tagging is because the the way
    8. Why Tagging Matters?
    9. It’s Popular. Source: http://www.flickr.com/photos/matthewfield/2306001896/ Reference: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    10. It’s Popular. “Today, practically anyone who uses a computer or the Internet is exposed to tagging in some way.” Source: http://www.flickr.com/photos/matthewfield/2306001896/ Reference: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    11. It’s Multifaceted. Source: http://www.flickr.com/photos/missizss/2418518837/ Reference: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    12. It’s Multifaceted. “As tagging grows in popularity, the idea that the same thing can exist in multiple places will be the norm.” Source: http://www.flickr.com/photos/missizss/2418518837/ Reference: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    13. It’s Social. Source: http://www.flickr.com/photos/pulguita/2868952310/ Reference: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    14. It’s Social. “Through the most popular tags, we can see a kind of rough consensus on the subject of the resouce.” Source: http://www.flickr.com/photos/pulguita/2868952310/ Reference: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    15. It’s Flexible. Source: http://www.flickr.com/photos/samuelr/3040787155/ Reference: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    16. It’s Flexible. “Tagging offers organizations a way to learn, understand, and adopt the vocabulary of their communities.” Source: http://www.flickr.com/photos/samuelr/3040787155/ Reference: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    17. Basic Model
    18. User Resource Tags Tagging System Source: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    19. User Resource “Taggers create the tags, and sometimes they add resources.” Tags Tagging System Source: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    20. User Resource “As long as we have a way to uniquely identify something, it can be tagged.” Tags Tagging System Source: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    21. User Resource “Because tagging is open-ended, tags can be just about any kind of term.” Tags Tagging System Source: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    22. User Resource Tags Tagging System Source: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    23. However
    24. Source: David Simonds, The Economist
    25. Let’s Share Tags!
    26. Value by Sharing
    27. Collaborative Sharing Across Multiple Applications Source: http://www.flickr.com/photos/yourdon/3088582622/ Reference: Tom Gruber, Ontology of Folksonomy: A Mash-Up of Apples and Oranges
    28. Collaborative Filtering Based on Tagging Source: http://www.flickr.com/photos/moosterbroek/2948816723/ Reference: Tom Gruber, Ontology of Folksonomy: A Mash-Up of Apples and Oranges
    29. Connecting People Based on Tagging Source: http://www.flickr.com/photos/jmcphers/117976932/ Reference: Haklae Kim et al., Social Semantic Cloud of Tag: Semantic Model for Social Tagging
    30. How Do We Do This?
    31. Tag Ontologies
    32. Ontology is NOT a Taxonomy Source: http://www.flickr.com/photos/thebusybrain/2492945625/ Reference: Tom Gruber, Ontology of Folksonomy: A Mash-Up of Apples and Oranges
    33. Ontology Makes Semantic Agreement Source: http://www.flickr.com/photos/mujitra/2933605871/ Reference: Tom Gruber, TagOntology: A Way to Agree on the Semantics of Tagging Data
    34. Semantic Agreement Enables Useful Composition Source: http://www.flickr.com/photos/ejpphoto/2314610838/ Reference: Tom Gruber, TagOntology: A Way to Agree on the Semantics of Tagging Data
    35. System A says a tag is a property of a document. System B says a tag is an assertion by an individual with an identity. Does it mean anything to combine the tag data from these two systems? Nah. If system A and B agree that a tagging is an assertion tagged(tag, resource, user), they share, exchange, and reuse tagging data across the systems. Reference: Tom Gruber, TagOntology: A Way to Agree on the Semantics of Tagging Data
    36. Richard Newman’s Tag Ontology
    37. s w a g s ot ut e g Fig. 1. Tagging activity using Tag Ontology n Reference: Richard Newman, http://www.holygoat.co.uk/projects/tags/ r Source: Haklae Kim et al., Review and Alignment of Tag Ontologies for Semantically-Linked Data in Collaborative Tagging Spaces
    38. s w a g s ot ut “Taggers are foaf:Agents.” e g Fig. 1. Tagging activity using Tag Ontology n Reference: Richard Newman, http://www.holygoat.co.uk/projects/tags/ r Source: Haklae Kim et al., Review and Alignment of Tag Ontologies for Semantically-Linked Data in Collaborative Tagging Spaces
    39. s w a g s ot ut “Taggings reify the n-ary relationship e between a tagger, a tag, a resource, and a date.” g Fig. 1. Tagging activity using Tag Ontology n Reference: Richard Newman, http://www.holygoat.co.uk/projects/tags/ r Source: Haklae Kim et al., Review and Alignment of Tag Ontologies for Semantically-Linked Data in Collaborative Tagging Spaces
    40. s w a g s ot ut “Tags are members of a Tag class. e Tags have names.” g Fig. 1. Tagging activity using Tag Ontology n Reference: Richard Newman, http://www.holygoat.co.uk/projects/tags/ r Source: Haklae Kim et al., Review and Alignment of Tag Ontologies for Semantically-Linked Data in Collaborative Tagging Spaces
    41. s w a g s ot ut “We do not attempt to implement plurals or synonymity e at this stage, as these are subjective assessments of a tag.” g Fig. 1. Tagging activity using Tag Ontology n Reference: Richard Newman, http://www.holygoat.co.uk/projects/tags/ r Source: Haklae Kim et al., Review and Alignment of Tag Ontologies for Semantically-Linked Data in Collaborative Tagging Spaces
    42. s w a g s ot ut e g Fig. 1. Tagging activity using Tag Ontology n Reference: Richard Newman, http://www.holygoat.co.uk/projects/tags/ r Source: Haklae Kim et al., Review and Alignment of Tag Ontologies for Semantically-Linked Data in Collaborative Tagging Spaces
    43. Tom Gruber’s Conceptual Model
    44. Tagging(object, tag, tagger, source, + or -) Reference: Tom Gruber, Ontology of Folksonomy: A Mash-Up of Apples and Oranges Reference: Haklae Kim et al., Review and Alignment of Tag Ontologies for Semantically-Linked Data in Collaborative Tagging Spaces
    45. Tagging(object, tag, tagger, source, + or -) Reference: Tom Gruber, Ontology of Folksonomy: A Mash-Up of Apples and Oranges Reference: Haklae Kim et al., Review and Alignment of Tag Ontologies for Semantically-Linked Data in Collaborative Tagging Spaces
    46. Tagging(object, tag, tagger, source, + or -) Reference: Tom Gruber, Ontology of Folksonomy: A Mash-Up of Apples and Oranges Reference: Haklae Kim et al., Review and Alignment of Tag Ontologies for Semantically-Linked Data in Collaborative Tagging Spaces
    47. Tagging(object, tag, tagger, source, + or -) “Notably, Gruber defines the source as the scope of namespaces or universe of quantification for objects” Reference: Tom Gruber, Ontology of Folksonomy: A Mash-Up of Apples and Oranges Reference: Haklae Kim et al., Review and Alignment of Tag Ontologies for Semantically-Linked Data in Collaborative Tagging Spaces
    48. Tagging(object, tag, tagger, source, + or -) Reference: Tom Gruber, Ontology of Folksonomy: A Mash-Up of Apples and Oranges Reference: Haklae Kim et al., Review and Alignment of Tag Ontologies for Semantically-Linked Data in Collaborative Tagging Spaces
    49. Tagging(object, tag, tagger, source, + or -) Reference: Tom Gruber, Ontology of Folksonomy: A Mash-Up of Apples and Oranges Reference: Haklae Kim et al., Review and Alignment of Tag Ontologies for Semantically-Linked Data in Collaborative Tagging Spaces
    50. Tagging(Object, Tag, Tagger) // by system A Tagging(Object, Tag, Tagger) // by system B Reference: Tom Gruber, TagOntology: A Way to Agree on the Semantics of Tagging Data Reference: Tom Gruber, Ontology of Folksonomy: A Mash-Up of Apples and Oranges Reference: Richard Newman, http://www.holygoat.co.uk/projects/tags/
    51. Tagging(Object, Tag, Tagger) // by system A Tagging(Object, Tag, Tagger) // by system B “Scope of Tagging assertion: universal or rel to source?” Reference: Tom Gruber, TagOntology: A Way to Agree on the Semantics of Tagging Data Reference: Tom Gruber, Ontology of Folksonomy: A Mash-Up of Apples and Oranges Reference: Richard Newman, http://www.holygoat.co.uk/projects/tags/
    52. Tagging(Object, Tag, Tagger) // by system A Tagging(Object, Tag, Tagger) // by system B “Scope of tag.name: universal or rel to source?” Reference: Tom Gruber, TagOntology: A Way to Agree on the Semantics of Tagging Data Reference: Tom Gruber, Ontology of Folksonomy: A Mash-Up of Apples and Oranges Reference: Richard Newman, http://www.holygoat.co.uk/projects/tags/
    53. Tagging(Object, Tag, Tagger) // by system A Tagging(Object, Tag, Tagger) // by system B “I suggest that tags are modeled through URIs.” Reference: Tom Gruber, TagOntology: A Way to Agree on the Semantics of Tagging Data Reference: Tom Gruber, Ontology of Folksonomy: A Mash-Up of Apples and Oranges Reference: Richard Newman, http://www.holygoat.co.uk/projects/tags/
    54. Limits of Tagging
    55. Ambiguity of Tags Source: http://www.flickr.com/photos/thomashawk/202092577/ Reference: Alexandre Passant et al., Meaning of A Tag: A Collaborative Approach to Bridge the Gap Between Tagging and Linked Data Reference: Haklae Kim et al., Social Semantic Cloud of Tag: Semantic Model for Social Tagging
    56. Heterogeneity of Tags Source: http://www.flickr.com/photos/seandreilinger/131086453/ Reference: Alexandre Passant et al., Meaning of A Tag: A Collaborative Approach to Bridge the Gap Between Tagging and Linked Data Reference: Haklae Kim et al., Social Semantic Cloud of Tag: Semantic Model for Social Tagging
    57. Flat Organization of Folksonomy Source: http://www.flickr.com/photos/jimmediaart/582429985/ Reference: Alexandre Passant et al., Meaning of A Tag: A Collaborative Approach to Bridge the Gap Between Tagging and Linked Data Reference: Haklae Kim et al., Social Semantic Cloud of Tag: Semantic Model for Social Tagging
    58. Because of Independence
    59. How Do We Overcome These?
    60. vs. tagcommons
    61. Use Common Tags
    62. Source: Anja Jentzsch et al., http://lists.w3.org/Archives/Public/public-lod/2009Mar/0042.html
    63. MOAT: Meaning of A Tag
    64. Tagging(User, Resource, Tag, Meaning) Local Meaning Source: Alexandre Passant et al., Meaning of A Tag: A Collaborative Approach to Bridge the Gap Between Tagging and Linked Data
    65. tags:RestrictedTagging http://tags.moat- project.org/tag/paris rdf:type tags:associatedTag tags:name http://example.org/ tagging/1 paris moat:tagMeaning tags:taggedBy http://sws.geonames.org/ tags:taggedResource 2988507/ http://example.org/alex http://example.org/ post/1 Figure 2: Tagging and the local meaning of a tag Source: Alexandre Passant et al., Meaning of A Tag: A Collaborative Approach to Bridge the Gap Between Tagging and Linked Data
    66. Meaning(Tag) = {(Meaning, {User})} Global Meaning Source: Alexandre Passant et al., Meaning of A Tag: A Collaborative Approach to Bridge the Gap Between Tagging and Linked Data
    67. visiting online have France ? betting ? <htt del.icio.us query del.icio.us query 3. 3.1 paris tagged http://www.parissportifs.com/ Vario mant tagged tagged mode work http://paris.fr http://fr.wikipedia.org/wiki/Paris_Hilton or lin focus a mo to re its fr Figure 1: User perception and tag search mode plian Source: Alexandre Passant et al., Meaning of A Tag: A Collaborative Approach to Bridge the Gap Between Tagging and Linked Data m lar
    68. http://tags.moat- Semantic We project.org/tag/paris [6] H. Halpin, V. tags:associatedTag and semantic http://example.org/ tags:name tagging/1 of the 1st Sem paris Workshop (SA moat:tagMeaning [7] S. Handschuh tags:taggedBy Semantic We tags:taggedResource http://sws.geonames.org/ Intelligence a 2988507/ 2003. http://example.org/alex [8] C. Hayes and sioc:topic identify topic geonames:parentFeature http://example.org/ post/1 International (ICWSM 07) http://sws.geonames.org/ [9] J. Kahan and http://example.org/julie 3017382/ RDF infrastru Proceedings o http://tags.moat- World Wide W moat:tagMeaning project.org/tag/france tags:taggedBy ACM Press. tags:associatedTag [10] H. Kim, J. Br Building a Ta tags:name http://example.org/ tagging/2 sioc:topic Ontology. In Symposium o france tags:taggedResource Stanford Univ [11] A. Mathes. F http://example.org/ and Commun post/2 http://www.a mediated-com Source: Alexandre Passant et al., Meaning of A Tag: A Collaborative Approach to Bridge the Gap Between Tagging and Linked Data December 200
    69. User creates content and tag it Client queries the MOAT server <http://sws.geonames.org/4402452/> Server returns the set for global meaning URIs User chooses local meaning URI <http://sws.geonames.org/2988507/> <http://dbpedia.org/resource/Paris_Hilton> tags:associatedTag User saves the content http://example.org/ http://tags.moat- tagging/1 project.org/tag/paris moat:tagMeaning Content enters tags:taggedResource http://sws.geonames.org/ the Semantic Web 2988507/ tags:taggedBy http://example.org/ post/1 http://example.org/alex Figure 3: Global architecture Source: Alexandre Passant et al., Meaning of A Tag: A Collaborative Approach to Bridge the Gap Between Tagging and Linked Data .3 Implementations
    70. Source: Common Tag, http://commontag.org/
    71. “Common Tags are defined using RDFa, a standard format for expressing structured data within HTML.” Source: Common Tag, http://commontag.org/
    72. Make Tags Commons
    73. Folksonomies
    74. css ajax webdesign Source: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    75. css ajax webdesign “Folksonomy has become a popular term to describe the bottom-up classification systems that emerge from social tagging.” Source: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    76. HIV ccr5 cxcr4 Source: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    77. Harrison Ford Indiana Jones Source: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    78. Harrison Ford Indiana Jones “There are no formal relationships in a folksonomy, other than perhaps “degree of relatedness.” Source: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    79. “Tagging is done independently.” Source: http://www.flickr.com/photos/johnjoh/2470964935/ Reference: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    80. “Tags are aggregated.” Source: http://www.flickr.com/photos/ception/356449209/ Reference: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    81. “Relationships are inferred.” Source: http://www.flickr.com/photos/albany_tim/3042619548/ Reference: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    82. “Any inference method is valid (though some are better than others).” Source: http://www.flickr.com/photos/jannem/3312115991/ Reference: Gene Smith, Tagging: People-Powered Metadata for the Social Web
    83. SCOT: Social Semantic Cloud of Tags
    84. Reference: Haklae Kim et al., Social Semantic Cloud of Tag: Semantic Model for Social Tagging
    85. “The SCOT (Social Semantic Cloud of Tags) ontology is aimed to represent the structure and semantics of a set of tags and promotes their global sharing.” Reference: Haklae Kim et al., Social Semantic Cloud of Tag: Semantic Model for Social Tagging
    86. Reference: Haklae Kim et al., SCOT Ontology Specification
    87. Taxonomy vs. Folksonomy?
    88. Web as a Platform Source: http://www.flickr.com/photos/tweng/2407653120/
    89. Federated Ontology
    90. ww.semanticdesktop.org/ontologies/nao/ontologies/2007/08/15/nrl# SIOC Tag Ontology MOAT Alice Bob Bob's SCOT bookmark (1) Create content Alice's bookmark Tag Tag sparql semantic web sw (2) Tag content Local meaning (4) Export tagcloud http://dbpedia.org/resource/ (3) Give meaning Semantic_Web sw Global Meaning Social bookmarking site Co-occurence http://dbpedia.org/resource/ Semantic_Web sparql Photo sharing site Source: Haklae Kim et al., Review and Alignment of Tag Ontologies for Semantically-Linked Data in Collaborative Tagging Spaces
    91. Bob and Alice's content + tags http://bobalice.com/ tagcloud scot:composed_of scot:composed_of SCOT http://bob.com/ SIOC SCOT + Tag Ontology tagcloud http://alice.net/ http://iswc2008.org tagcloud http://bob.com/ tags:taggedResource scot/semanticweb scot:contains scot:tagging_activity scot:tagging_activity scot:contains scot:aggregated_tag scot:has_usergroup http://alice.net/scot/sw http://alice.net/ Tag Ontology tags:taggedResource http://bobalice.com/ tagging/1 usergroup http://bob.com/ tagging/1 tags:associatedTag tags:associatedTag sioc:has_member sioc:has_member tags:taggedBy scot:aggregated_tag tags:name tags:taggedBy tags:name http://bob.com/tag/ http://alice.com/ semanticweb http://bob.com/ http://alice.net/ tag/sw sw semantic web user user moat:hasMeaning moat:hasMeaning http://bobalice.com/ meaning/1 moat:tagMeaning moat:meaningURI moat:tagMeaning http://dbpedia.org/resource/ Semantic_Web MOAT Fig. 5. Federation among RDF vocabularies Source: Haklae Kim et al., Review and Alignment of Tag Ontologies for Semantically-Linked Data in Collaborative Tagging Spaces
    92. Challenges The First Step? Scope of Namespace Negative Tags “It’s not true that tagger1 tagged object2 with tag3.” Metatagging Tagging(Term, Term, Tagger)? Tagging(Tagger, Term, Tagger)? User Experience Reference: Tom Gruber, TagOntology: A Way to Agree on the Semantics of Tagging Data Reference: Tom Gruber, Ontology of Folksonomy: A Mash-Up of Apples and Oranges
    93. Source: http://www.flickr.com/photos/ambersphoto/3484193590/

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