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Ethan Chazin Personal Branding for Career Success
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Ethan Chazin Personal Branding for Career Success

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Ethan Chazin Presentation Sell Yourself to Hiring Managers

Ethan Chazin Presentation Sell Yourself to Hiring Managers

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Transcript

  • 1. Building The Brand
    Called YOU
  • 2. Thanks to:
  • 3. Let Me Introduce Myself…
    What You Should Know About Me
     20 Years In Corporate America
    Began Career as Recruiter
    Marketing & Sales Background
     Teach Organizations How to
    SELL Themselves
     Transition in 2009 from Career Coach to Business Coach
  • 4. In Today’s Global Economy, the OLD Ways (price, quality, service) of Achieving TRUE Competitive Advantage Are DEAD!
  • 5. Only Through BRANDINGCan We Achieve Lasting
    Differentiation
  • 6. What’s a Brand?
  • 7. Is it a LOGO?
  • 8.
  • 9. …tagline?
  • 10.
  • 11. …a jingle?
  • 12.
  • 13. Could It Be
    a Promise?
  • 14. …the promise of
    something truly:
     Memorable
     Invaluable
     Unique
  • 15. Definitions Abound
  • 16. Definitions Abound
    “A name, term, sign, symbol or a combination of these, that identify the maker or seller of the product.”
    Phillip Kotler & Gary Armstrong
    Principles of Marketing
  • 17. Is it PERCEPTION?
    How do people perceive YOU?
  • 18. What’s
    YOUR
    Brand?
  • 19. The Q Score
  • 20. What’s Your Q-Score?
    Q Score
    The Q Score is a measurement of the familiarity and appeal of a brand, company, celebrity, or a TV show, used in the US. The higher the Q Score, the more highly-regarded the item or person is among the group that is familiar with them. Q Scores and other variants are primarily used by the media, marketing, advertising and PR industries.
    $
    $
    $
    $
  • 21. Stand Out in a Crowd
  • 22.
  • 23. Your
    Marketing
    5Ps
  • 24. Your Marketing 5 Ps
    PRICE: Know Your Worth
    PLACE: Meet With the Right People
    PROMOTION: You Can’t Sell What You Don’t Know. Why Should Someone Want to Hire You?
    PACKAGING: Dressing for Success
    PRODUCT: Your Life As Features & Benefits
  • 25. Know Yourself:
    Your Product
    Features &
    Benefits
  • 26. EXPERIENCE
    HOBBIES & INTERESTS
    TRAINING
    VALUES & BELIEFS
    EDUCATION
    VOLUNTEER WORK
    LANGUAGE
    CONTACTS
  • 27. Your Brand Goes Networking
  • 28. Your Brand Goes Networking
    The 5-2-1 Goal
  • 29. Your Brand Goes Networking
    The 5-2-1 Goal:
    5 SECONDS
    2 MINUTES
    1 HOUR
  • 30. Your Brand Goes Networking
    • Take a “STRATEGIC” Approach: Be SELECTIVE
    • 31. The Meet Up/LinkedIn Backlash
    • 32. Track all of Your Contacts
    • 33. Follow Up In 24 Hours or Trash Those Business Cards
    • 34. Get Personal Business Cards
  • Your Brand Goes Networking
    Extend Your Brand to Your Sales Collateral:
    Bios: Written +
    Brochures
    Fact Sheet
    Resumes
    Cover Letters
    Business Cards
    Website
    Blog
    +
  • 35. The Brand Called YOU
    Become a Subject Matter Expert
    Get Published
    Start a Blog
    Post Relevant Comments EVERYWHERE to Build Your Search Engine CRED
    Produce White Papers
    Build Rolodex of References
    Obtain Testimonials & Case Studies
    Know Your Worth
  • 36. The Brand Called YOU
    Identify Your USP
  • 37. The Brand Called YOU
    U UNIQUE
    S SELLING
    P PROPOSITION
  • 38. The Brand Called YOU
    One Last Thing…
  • 39. It’s NEVER
    Too Early to Start Building Your BRAND