Brand New You June09
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Brand New You June09

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Effective self-marketing strategies to sell yourself to hiring managers (Ideal for college students & recent grads)

Effective self-marketing strategies to sell yourself to hiring managers (Ideal for college students & recent grads)

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  • I want to start by providing you with an overview of the first and most critical step in the job search process that most job seekers DON’T do. You’re going to build your dream job. I’ll prove that – how many of you have written out your own personal career development plan ? See! So by being here today, you’re already way ahead of the competition. The single most important job search tool is your development plan. Without it, how do you know where your career is going- you can’t. So, I want you to start by asking yourself questions like: What does my dream job look like? What does the office look like.? What are the people like? Do I want to work for a big company, or little one. These are the kinds of questions that you need to ask yourself as you begin to define what your dream job actually looks like. You will need to create a version of your resume called a resume forever that has every job you have ever worked at, including paid positions, internships, volunteer work, helping out at church, your child’s school, anything relevant that counts as work experience. That is going to be your resume forever, and you will add every job you ever get to that resume, so you have a complete view of all of your past experience in a single document for easy reference. Take the time to think about all the jobs you’ve ever had. After you finish your resume forever, look back at all of your work experience and write down seven projects or tasks you did that you are extremely proud of. They can be paid jobs, volunteer work at a school or church, anything. But they have to be significant projects that you are the most proud of. You’ll see that there are certain things in common, the skills that you used in all of them. Those are your seven success stories and will be part of your dream job. Next, I want you to write down any associations that might be good to join so you can network with other people that do what you do that are already working.
  • Next we are going to talk about developing your very own personal marketing plan . Whether you like it or not, we are each a “product” that we sell to the potential employers that we have targeted to work at. In marketing, you cannot effectively sell any product unless you have a plan and know as much about that product (its benefits, features, and attributes) as you possibly can. You must develop your very own marketing plan for the product called “YOU”. Start by writing down the industries that you want to work in most. Limit to no more than 3 to 4 at first. Then, find out which companies you would would most want to work for in each of those industries (limit your search to 7 or 8 organizations in each industry, for starters). That will give you a short list of 21-24 firms to aggressively target. On your marketing plan, you will need to list your core competencies (things like experience working with certain software packages, spreadsheets, html coding, foreign languages, etc. These core competencies are your very own product benefits, the things that most clearly set you apart from other job seekers. Lastly define any and all possible job titles that might describe the work that you want to do (ex. Sales prep, sales associate, account rep, account executive, customer service rep.)
  • Next we are going to talk about developing your very own personal marketing plan . Whether you like it or not, we are each a “product” that we sell to the potential employers that we have targeted to work at. In marketing, you cannot effectively sell any product unless you have a plan and know as much about that product (its benefits, features, and attributes) as you possibly can. You must develop your very own marketing plan for the product called “YOU”. Start by writing down the industries that you want to work in most. Limit to no more than 3 to 4 at first. Then, find out which companies you would would most want to work for in each of those industries (limit your search to 7 or 8 organizations in each industry, for starters). That will give you a short list of 21-24 firms to aggressively target. On your marketing plan, you will need to list your core competencies (things like experience working with certain software packages, spreadsheets, html coding, foreign languages, etc. These core competencies are your very own product benefits, the things that most clearly set you apart from other job seekers. Lastly define any and all possible job titles that might describe the work that you want to do (ex. Sales prep, sales associate, account rep, account executive, customer service rep.)
  • I want you to do something. Close your eyes and take a deep breath. Come on, don’t be bashful. You’re amongst friends here. Now, close your eyes. Good, now take another slow, calming deep breath. In….and out….. That’s good! I want you to visualize what your dream job will look like. Start by waking up in the morning. You get out of bed, shower, eat breakfast, then leave the house for that bus or train to take you to work. What we’re doing now is called visualization and it is a technique used by top athletes to help them achieve exceptional results. In order to achieve a phenomenal goal they visualize every step they must take, in order commit those required movements to memory. Your dream job is the ultimate goal for your entire career. Ask yourself “What does the office look like? What are the people like? Do I want to work for a big company, or a little one.” These are the questions that you need to ask yourself as you begin to define what your dream job actually looks like. I want you to always think back on this as you conduct your future job searches. We said earlier to avoid mediocrity at all costs.

Brand New You June09 Brand New You June09 Presentation Transcript

  • The Chazin Group Brand New YOU : Effective Self-Marketing to Get the Job
    • Today’s Discussion
    • The Marketing 5Ps of You
    • Your Personal Marketing Plan
    • Your Dream Job
    • A Mission Statement
    • Who Are You?
    • Your Elevator Speech
    • Features & Benefits
    The Chazin Group The Chazin Group
    • Today’s Discussion
    • Dress For Success
    • Resume
    • Cover Letter
    • Informational Interviews
    • Know Your Worth
    • The Interview
    • Succeeding on the Job
    The Chazin Group The Chazin Group
    • Today’s Job Market
    • 2.6M Jobs Lost in 2008 (Largest Yearly Figure Since 1945)
    • Unemployment at 9.2%; Actual Rate @ 15%
    • Hiring Managers look Unfavorably on New College Graduates
    • Global recession equals SIGNIFICANTLY reduced job prospects
    • WORST JOB MARKET IN 80 YEARS!
    The Chazin Group The Chazin Group
    • Marketing Mix “5Ps”
    • PRODUCT : You as BEST Candidate
    • PACKAGING : Best Impression
    • PRICE : Know Your Worth
    • PLACE : Meet With the Right People
    • PROMOTION : You Can’t Sell What You Don’t Know. Why Should Someone Hire You?
    The Chazin Group The Chazin Group
    • Personal Marketing Plan
    • Your Personal Marketing Plan
      • Identify 3-4 Top Industries
      • Determine 6-8 Top Firms in Each Industry
      • List Your Core Competencies
      • Identify Your Ideal Job Titles
    The Chazin Group The Chazin Group
  • The Chazin Group The Chazin Group
  • The Chazin Group The Chazin Group
    • Your Dream Job Awaits
    The Chazin Group The Chazin Group
    • Preparing For A Career Change
    • Start Building Your Dream Job
      • Visualization Exercise
    The Chazin Group The Chazin Group
    • Your Dream Job
    • Make Your Life’s Passion Your Work!
    • Here’s How…
    • Turn Hobbies Into A Successful Future
    • Maximize Likes…Minimize Dislikes
    • Be Your Own Boss
    The Chazin Group The Chazin Group
    • Your Mission Statement
    The Chazin Group The Chazin Group
    • Define Your Life Goals
    • What do you want to get out of your career
    • Understand your financial goals
    • What lifestyle are you seeking
    The Chazin Group The Chazin Group
    • Why We Need a Mission Statement!
    • Ensures a greater chance of career success
    • Steven Covey refers to crafting a mission statement as "connecting with your own unique purpose and the profound satisfaction that comes in fulfilling it."
    • Michael Goodman : a personal mission statement is: “an articulation of what you’re all about and what success looks like to you.”
    • “ People with goals succeed because they know where they are going. It's as simple as that.“
    • Earl Nightingale
    The Chazin Group The Chazin Group
    • The Four-Step Process
    • Identify Past Successes
    • Identify Core Values
    • Identify Contributions
    • Identify Goals
    • VOILA!
    • Your Personal Mission Statement
    The Chazin Group The Chazin Group
    • Some Examples
    • " My personal mission is to master the leading software development tools and gain greater understanding of e-business application development."
    The Chazin Group The Chazin Group
    • Some Examples
    • " My personal mission is to live completely, honestly, and compassionately, with a healthy dose of realism mixed with the imagination and dreams that all things are possible if one sets their mind to finding an answer.”
    The Chazin Group The Chazin Group
    • Resources
    • Brian Krueger , College Grad Job Hunter
    • FranklinCovey Mission Builder; www. franklincovey.com/missionbuilder/index.html
    • Laurie Beth Jones , The Path: Creating Your Mission Statement For Work & For Life
    • Richard J. Leider , The Power of Purpose: Creating Meaning in Your Life and Work
    The Chazin Group The Chazin Group
    • Who Are You?
    • Online Self-Directed Assessment Tools
      • Myers-Briggs Type Indicator (MBTI)
      • The Birkman Method
      • Keirsey Temperament Sorter (KTS-II)
    • Understand Your Values
    • Match Your Values To Ideal Employer Culture (Formal & Informal)
    • Identify Your Preferred Working Environment
    The Chazin Group The Chazin Group
    • Your Core Values & Beliefs
    • What principles do I choose as a foundation for my life?
    • What would I like to accomplish and contribute?
    • What would I like to be?
    • How do I fit into my family and community?
    • What are my strengths?
    The Chazin Group The Chazin Group
    • Elevator Speech
    • Sell Yourself in 2 Minutes
    • Summarize Your Experience & Desired Job
    • Ideal for Networking & Job Fair Interviews
    • Practice, Practice, Practice
    The Chazin Group The Chazin Group
    • Features & Benefits
    • Core Competencies
    • Your Background
    • Work Experience
    • Club Involvement
    • Extracurricular Activities
    • Academic Studies
    The Chazin Group The Chazin Group
    • Get The Resume Ready
    The Chazin Group The Chazin Group
    • Resumes That Get Read
    • The Five-Second Rule
    • Seven Success Stories
    • Highlight Your Experience
    • Customize By Job/Industry
    • Include Industry Buzzwords
    • Quantify … Say It With Numbers
    • Can It Be Scanned?
    • As Long As It Needs To Be
    The Chazin Group The Chazin Group
    • The Cover Letter
    The Chazin Group The Chazin Group
    • Cover Letters That Get Calls
    • OPEN : How About A Headline?
    • Target With Research
    • Address Their Needs
    • You Are a Set of “Solutions”
    • Canned Letters Get Canned – Be Unconventional!
    • CLOSE : I Will Call You…Then Do It!
    The Chazin Group The Chazin Group
    • Informational Interview
      • Think Formal Networking
      • Networking Is Reaching Out To:
        • Family
        • Friends of Family
        • Friends of Friends
        • Friends of Friends of Friends, Etc!
        • Networking Tracking Form
          • Name & Title
          • Email & Tel. #
          • Who they Referred You To
          • Meeting Comments
    The Chazin Group The Chazin Group
    • Informational Interview
    • Understand What People Do
    • Great Networking Source
    • Fine Tune Your Selling Skills
    • DON’T Ask For a Job!
    • DO Ask For Referrals!
    The Chazin Group The Chazin Group
    • Know Your Worth
      • Research A Suitable Salary Range
        • Numerous Sites Exist ( 30.4M on Google Searching: “ Salary Website ”)
          • SalaryCalculator.com
          • Salary.com
          • SalaryExpert.com
          • Payscale.com/salary-calculator
        • By Industry
        • Experience Level
        • Geography
        • Bureau of Labor Statistics
        • Anecdotal (Informational Interviews & Ntwkg)
    The Chazin Group The Chazin Group
  • The Chazin Group The Chazin Group
  • The Chazin Group The Chazin Group
  • The Chazin Group The Chazin Group
  • The Chazin Group The Chazin Group
    • Interviewing
    • YOU Control the Process
    • The Curtain’s Up
    • Focus On…EVERYTHING!
    • Perfect Your Elevator Speech
    • Rehearse Your Core Competencies
    • The ‘Mirroring’ Technique
    The Chazin Group The Chazin Group
    • Interviewing
    • Be Prepared - Know Your Interviewer
    • Interview the Interviewer
    • Salesmanship in Print
    • Ask For The Sale
    • The Follow-Up
    • Practice, Practice, Practice
    The Chazin Group The Chazin Group
    • Succeeding on the Job
    • Verbal Communications Are Key
    • Avoid At All Costs:
      • Taboo Subjects Like Religion, Politics, Ethnicity and Sex
      • Office Relationships
      • VERY Sensitive Personal Subjects
      • Personal Gifts Like Alcohol & Undergarments
    • Understand Harassment Issues
    • Be Sensitive to Cultural Differences
    • Understand Your Benefits
    The Chazin Group The Chazin Group
    • Succeeding on the Job
    • Take Advantage of Continuing Development
    • Look to Enhance Skills at ALL TIMES
    • Join Professional Associations
    • Stay Abreast of Industry Trends & Developments
    • Network … Network … Network
    • Emulate Behavior Of Top Performers
    The Chazin Group The Chazin Group
    • Succeeding on the Job
    • Seek Out Mentors and Advocates
    • Work in Cross-Functional Teams
    • Study The Political Landscape
      • Who Are The Power Brokers (Regardless of Title)
      • Avoid The Toxic Rumor Mill
    • Identify Promotion Plan
    • HR Is NOT Your Friend!
    The Chazin Group The Chazin Group
    • Succeeding On The Job
    • Learn to work effectively in teams
    • Arrive early, work late
    • Maintain a positive attitude at ALL times
    • Take Every opportunity to learn new skills
    • Always ask WHY?
    • Never speak poorly of anyone
    • Act & dress professionally at all times
    • Maintain a neat, professional work space
    • Avoid using slang & expletives
    The Chazin Group The Chazin Group
    • Succeeding On The Job
    • Mirror the behavior of those you trust most
    • Avoid hanging out with groups of peers
    • Always look people in the eye
    • Never bring your personal issues into the workplace
    • Avoid any discussions about sex, politics, religion, abortion, or other emotional subjects
    • Be sensitive to other’s race, culture, and ethnicity
    • Never discuss money/salary/compensation
    • You are your school’s “good will ambassador”
    The Chazin Group The Chazin Group
    • Succeeding On The Job
    • Learn as much as you can about the organization
    • Don’t call in sick unless you are – and notify your internship supervisor immediately
    • Discuss work-related problems with your internship supervisor, not your on-the-job boss
    • Save hard and soft copies of your best work for your portfolio
    • Ask people there that you respect who are in positions of authority that liked you if you can keep in touch
    The Chazin Group The Chazin Group
    • Questions?
    The Chazin Group The Chazin Group
  • The Chazin Group Thank You!