Wine 2.0 The Social Production Revolution Crushpad Overview

Wine 2.0 The Social Production Revolution www.crushpadwine.com

Crushpad Background • Founded in 2004 • Pioneered high-end, small lot custom wine model • 5000+ customers in 35 states, 6 countries • 150 commercial wine brands launched • Operates crushnet.com

Democratizing The Wine Industry

Wine Industry Today Industrial economy model • Limitations to consumer – No experiences, customization or community – Prices doubled by inefficient channel – Direct to consumer shipping: no material impact

Wine 2.0 • Consumer-centric • Experiential • Transparent • Educational • Affordable • Viral • Scalable

Crushpad Ecosystem CRUSHNET Requirements Marketing and Capital and Sales Web 2.0 CRUSHPAD COMMERCE CRUSHPAD Long Tail Mass Economics Customization Unique Wines

The Future • Online channel for boutique wines • Opens experience model to everyone • Built on five key principles – Story – Experience – Value – Scarcity – Trust • First viable online DTC model? • Preview release in Q409

Wine 2.0 The Social Production Revolution www.crushpadwine.com

Wine 2.0 The Social Production Revolution Crushpad Overview

by Pôle Numérique CCI de Bordeaux on Jul 01, 2009

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Wine 2.0 The Social Production Revolution Crushpad Overview — Presentation Transcript