Social Media 101: Leveraging Social
Media to Build Your Brand
Presented by Andy Anderson
Director of Finance and Operations
Bottlenotes.com

Bottlenotes.com home page
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Social Media 101: A Definition
• “Social media are primarily Internet- and
mobile-based tools for sharing and
discussing information among human
beings. The term most often refers to
activities that integrate technology,
telecommunications and social interaction,
and the construction of words, pictures,
videos and audio.”*
*Wikipedia.com
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Social Media 101: How to begin?
• Engage with your fans/your community:
• Create a Newsletter
• Create a Facebook Profile
• Create a Facebook Group
• Create a Twitter Account
• Blog
• Grow your Community via Dedicated Emails
(Editorial or Sponsored)
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Bottlenotes Facebook Application
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Sample Wine Blog
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Bottlenotes on Twitter
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PR through email newsletters (Thrillist)
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