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  • 1. Outlines of Mobile FeliCa FeliCa Networks, Inc. January 27, 2011FeliCa Networks, Inc.
  • 2. Table Of Contents Corporate Introduction of FeliCa Networks Outlines of Mobile FeliCa in Japan Summary of Mobile FeliCa Market Mobile FeliCa ServicesJanuary 27, 2011 FeliCa Networks, Inc. 2/18
  • 3. Media for “FeliCa” IC Chip Mobile Phone Contactless IC Card equipped with FeliCa technologyJanuary 27, 2011 FeliCa Networks, Inc. 3/18
  • 4. About FeliCa Networks FeliCa Networks, Inc. was established in Jan. 2004, FeliCa Networks, Inc. was established in Jan. 2004, as a JV of Sony and NTT docomo. as a JV of Sony and NTT docomo. ((East Japan Railway also joined in Jul. 2004) East Japan Railway also joined in Jul. 2004) 57% 38% 5%January 27, 2011 FeliCa Networks, Inc. 4/18
  • 5. FeliCa Networks Main Businesses Service E-money Credit card Ticketing ID/Membership Providers Online registration service & Data writing Platform BusinessManagement of a secure memory Secure memoryarea in Mobile FeliCa chip Area management FeliCa Networks Mobile FeliCa Platform License Business Mobile FeliCaTo semiconductor companies Communication Protocol Development, manufacture and sale of Mobile FeliCa IC Chip for MNO handsets Mobile FeliCa MiddlewareTo Mobile Network Operators Mobile FeliCa IC chip installment Mobile FeliCa OS and integration to MNO’s handsetJanuary 27, 2011 FeliCa Networks, Inc. 5/18
  • 6. Table Of Contents Corporate Introduction of FeliCa Networks Outlines of Mobile FeliCa in Japan Summary of Mobile FeliCa Market Mobile FeliCa ServicesJanuary 27, 2011 FeliCa Networks, Inc. 6/18
  • 7. Summary of Mobile FeliCa Market in Japan (1) Almost all Mobile network Mobile FeliCa Adoption By MNO Mobile Mobile (Mar-10) FeliCa FeliCa operators offer MobileOperator Operator 2.4 Mil. UMTS/HSDPA FeliCa services. (2%) *: Willcom (PHS Operator) also adopted Total MNO Mobile FeliCa in 2009. Subscribers: 112 Mil. 21.9 Mil. Mobile PDC/ (20%) Mobile UMTS/ FeliCa FeliCa Phone HSDPA Phone 31.9 Mil. (28%) 56 Mil. (50%)Mobile cdmaone/CDMA2000/ PDC/UMTS/ MobileFeliCa CDMA 1X EV-DO Rev.A HSDPA FeliCaService ServiceMobile Various operators adopt Mobile FeliCa Various operators adopt Mobile FeliCa MobileFeliCa regardless of difference of Mobile regardless of difference of Mobile FeliCaGrowth Growth telecommunication technologies. telecommunication technologies.January 27, 2011 FeliCa Networks, Inc. 7/18
  • 8. Summary of Mobile FeliCa Market in Japan (2) Mobile Mobile Almost all Mobile network FeliCa FeliCa operators offer Mobile Cumulative # of Mobile FeliCa Phone Models*Operator Operator FeliCa services. 350 316 300 About 80% of Mobile Phone 250 239 models have Mobile FeliCa. 200 Mobile Mobile 151 FeliCa FeliCa Cumulative # of the Phone 150 Phone Phone models are over 300 since 100 78 2004. 50 28 7 0 # of the Phone brands is 12. FY04 FY05 FY06 FY07 FY08 FY09Mobile MobileFeliCa FeliCaService ServiceMobile MobileFeliCa FeliCaGrowth GrowthJanuary 27, 2011 FeliCa Networks, Inc. 8/18 * Source: Impress R&D
  • 9. Summary of Mobile FeliCa Market in Japan (3) Mobile Mobile Almost all Mobile network FeliCa FeliCa operators offer MobileOperator Operator FeliCa services. About 80% of Mobile Phone models have Mobile FeliCa. Mobile Mobile Cumulative # of the Phone Payment FeliCa FeliCa models are over 300 since Phone Phone 2004. Retail Transportation Access Control Entertainment # of the Phone brands is 12.Mobile MobileFeliCa Over 100 Mobile FeliCa FeliCaService Service services are offered.Mobile MobileFeliCa FeliCaGrowth GrowthJanuary 27, 2011 FeliCa Networks, Inc. 9/18
  • 10. Summary of Mobile FeliCa Market in Japan (4) Mobile Mobile Almost all Mobile network FeliCa FeliCa operators offer MobileOperator Operator FeliCa services. About 80 % of Mobile Phone FY models have Mobile FeliCa. 2004 2005 2006 2007 2008 2009 2004 2005 2006 2007 2008 2009 Jul-04 Sep-05 Nov.-05 MNO MNO Feb-09 Mobile Mobile Cumulative # of the Phone FeliCa FeliCa models are over 300 since NTT Vodafone KDDI Phone Phone 2004. Docomo ( “Softbank”) 66 Mil. 66 Mil. Service expansion Service expansion 58 Mil 58 Mil # of the Phone brands is 12. 49 Mil 49 MilMobile Mobile 30 Mil. 30 Mil.FeliCa Over 100 Mobile FeliCa FeliCa services are offered. 14 Mil. 14 Mil. # of Mobile FeliCa PhoneService Service ownership 3 Mil 3 Mil Mobile More than 66 Mil. subscribers Mobile FeliCa FeliCa (About half in total) have growth growth a Mobile FeliCa Phone. (Mar-10)January 27, 2011 FeliCa Networks, Inc. 10/18
  • 11. Table Of Contents Corporate Introduction of FeliCa Networks Outlines of Mobile FeliCa in Japan Summary of Mobile FeliCa Market Mobile FeliCa ServicesJanuary 27, 2011 FeliCa Networks, Inc. 11/18
  • 12. Major categories of Mobile FeliCa Services Payment Retail Transportation Access Control EntertainmentJanuary 27, 2011 FeliCa Networks, Inc. 12/18
  • 13. Payment services overview Prepaid Type Postpaid TypeOperatingcompany East Japan MUFJ NICOS BitWallet 7&i Holdings Aeon NTT DoCoMo JCB Railway / VISAService Brand# of Total Card 1.1Mil. 57.7Mil. 30.1Mil. 11.5Mil. 14.7Mil. 15Mil. 4.9Mil.Users (May-10) (Mar-10) # of Mobile 2.2 mil. Data Data Data Data FeliCa Users 10 mil. 1.3mil (Nov-10) N/A N/A N/A N/A (Aug-10)# of Available shops Data Data Data 221,000 98,540 63,056 86,000(May-10) N/A N/A N/A# of R/W Data Data Data Data 447,000 242,000 77,000(May-10) N/A N/A N/A N/AJanuary 27, 2011 FeliCa Networks, Inc. 13/18
  • 14. Transportation/Payment - Mobile SuicaService Stored Fare Commuting (Single Ticket) Pass Upper Class SHINKANSEN Ticket Ticket (Rapid train) Loyalty program E-moneyCustomer Benefit (1) Convenience (2) Price Ticketless service Exclusive discount vs. Online Service activation paper ticket Online charging of Stored Fare/E-Money ( “Upper Class Ticket” & Online purchasing of Commuting Pass, “SHINKANSEN Ticket”) Upper Class Ticket and SHINKANSEN Ticket Checking information on Mobile Phone Display (Current value, Ticket info., position of reservation seat etc.)January 27, 2011 FeliCa Networks, Inc. 14/18
  • 15. Transportation (Airline) - ANAService Reservation E-ticket & E-check in Membership Mileage Card of Frequent Exchange Flyer Program for Edy Value (Mileage Program) (E-money)Customer Benefit (1) Convenience (2) Exchangeable for E-money Ticketless service (Domestic flight only) 1 Mile can be ¥1 Edy Online service activation Value (E-money) Checking service information on Mobile Phone Display (Current mileage loyalty program and reserved flight information)January 27, 2011 FeliCa Networks, Inc. 15/18
  • 16. McDonald Coupon Service The McDonald’s mobile FeliCa coupon service is now available at all their shop (about 3,700) and the number of total users have reached 10 mil. “Showing” Coupon (Original service) Direct Mobile Mail Please show me your coupon. Coupon Paper Actual Coupon Image Picture Mobile FeliCa Coupon (New!) Please wave your coupon. CRMJanuary 27, 2011 FeliCa Networks, Inc. 16/18
  • 17. Survey of Mobile FeliCa Service Users Question: Intention to continue to use Mobile FeliCa Service High satisfaction results strong intention to continue to use Mobile FeliCa Services among the users 0% 20% 40% 60% 80% 100% n Total (304) 72% 72% 21% 21% 6% Male (212) 73% 73% 21% 21% 7% Female (92) 70% 70% 23% 23% 6% Strongly agree to continue Somewhat agree to continue Other to use Mobile FeliCa Service to use Mobile FeliCa ServiceJanuary 27, 2011 FeliCa Networks, Inc. 17/18
  • 18. End of the Presentation Merci! FeliCa Networks, Inc.January 27, 2011 FeliCa Networks, Inc. 18/18