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Lesson 2 Presentation Transcript

  • 1. Unit 1research techniques for media industries
    Wednesday 22nd September 2010
  • 2. Today’s Objectives
    Understand the requirements of Task 1
    Plan ideas and structure for Task 1
  • 3. Task 1- from Brief
    Produce a report which explains the options that E4 have for
    the research that can be carried out (this must include both
    market and production research). You must explain which
    types of research Kantar Media can provide and the
    advantages and disadvantages of each. In the report
    summary you must explain the 4 types of research (2 market
    and 2 production) that you think would be the most
    appropriate for the client’s needs and why.
    To help you with this you will have the Treatment information
    produced by E4 for the new television drama.
  • 4. Task 1- what to include
    Start by explaining why media industries carry out research – why is it so important? Try to find some examples here to illustrate why researchis so important
    Identify the target audience of ‘Halls’ as it is described in the Programme Treatment
    Identify ways in which they can improve the range of their target audience by making some changes to their Programme Treatment, try to use some examples here from real television shows
    Describe the differences between market research and production research and explain why they are important in their own ways for media producers
    Market Research – explain two things E4 could do to carry out market research for their programme ‘Halls’ – try to find some examples of what types of market research other television shows have carried out
    Explain the advantages and disadvantages of these two types of market research
    Production research - explain two things E4 could do to carry out production research for their programme ‘Halls’ – try to find some examples of what types of production research other television shows have carried out
    Explain the advantages and disadvantages of these two types of production research
  • 5. To achieve a Pass you must...
    Describe the purposes of research in the media
    industries with some appropriate use of subject
    terminology.
    Just tell me why media industries carry out research.
  • 6. To achieve a Merit you must
    Explain the purposes of research in the media
    industries with well chosen examples and
    appropriate use of subject terminology.
    Explain why media industries carry out research and
    explain the two categories. Use some examples from
    REAL LIFE
  • 7. To achieve a Distinction you must
    Fully explain the purposes of research in media
    industries with supporting arguments, illustrative
    examples and fluent use of subject terminology.
    Explain why media industries carry out research,
    describe the two categories. Discuss some types of
    research and examples, giving your opinion about
    pro’s and con’s of the research.
  • 8. 1 -
    You can use this example in your work to gain a Merit
    but of you use this example AND one you have found
    yourself then you will gain a Distinction.
    http://news.bbc.co.uk/1/hi/uk/4236098.stm
    The Guardian newspaper used the research they got
    from the NRS to realise that they needed to start
    competing with their rivals again by changing their
    format.
    Start by explaining why media industries carry out research –
    why is it so important? Try to find some examples here to
    illustrate why researchis so important.
  • 9. 2 -
    Identify the target audience of ‘Halls’ as it is described in the
    Programme Treatment
    Who is the show aimed at? Use all the details in the Programme Treatment to consider the:
    Class
    Age
    Gender
    Ethnicity
    Lifestyle
    A useful way to identify the audience is to consider the cast of the show and the main themes of
    the show – who are the characters going to be most familiar with and connect with – that is your
    target audience.
    Two big clues to help you are the inspirations for the show, Skins and This Life. Try to find out who
    these shows were aimed and consider the similarities between them.
    http://www.bbc.co.uk/dna/h2g2/A513659
    http://en.wikipedia.org/wiki/This_Life
    http://www.televisionheaven.co.uk/thislife.htm
    http://en.wikipedia.org/wiki/Skins_(TV_series)
    http://www.e4.com/skins/
    http://www.guardian.co.uk/media/2008/aug/25/edinburghtvfestival.television1
  • 10. Identify ways in which they can improve the range of their
    target audience by making some changes to their Programme
    Treatment, try to use some examples here from real television
    shows
    3 -
    If you think there are area’s where E4 could improve
    their target audience explain them.
    A good way to achieve Distinction level would be to
    then discuss the areas of increased advertising
    revenue these changes could create. Describe some
    of the types of adverts, products, etc that would be
    appropriate to advertise during the show given the
    audience.
  • 11. Describe the differences between market research and
    production research and explain why they are important in
    their own ways for media producers
    4 -
    Explain what market research is and why it is
    important
    Explain what production research is and why it is
    important
    If you want to you can include this section with your
    information in number 1.
  • 12. Market Research – explain two things E4 could do to carry out
    market research for their programme ‘Halls’ – try to find some
    examples of what types of market research other television
    shows have carried out
    5 -
    Market research is all about the audience, so what
    sorts of things might E4 do to research the target
    audience for Halls?
    Interviews, questionnaires, focus groups, create a pilot
    of the show and have test screenings?
    http://www.outsource2india.com/kpo/site/webresearch/web-based-market-research.asp
    Discuss some examples of how other shows or television channels research their audience
    http://www.channel4sales.com/ - the section on Data on this website might be useful to take a look at
  • 13. 6 -
    Explain the advantages and disadvantages of these two types
    of market research
    Try to think of at least one advantage and one
    disadvantage for each type of market research you
    have discussed. This will get you into the Distinction
    category because it shows you have considered the
    results of using this kind of market research.
  • 14. Production research - explain two things E4 could do to carry
    out production research for their programme ‘Halls’ – try to find
    some examples of what types of production research other
    television shows have carried out
    7 -
    Production research is all about the content and the construction of the product, so you have to consider and discuss two
    elements here.
    In terms of the content of the show what might E4 need to consider and research further – think about the issues raised in
    the show that might need some realistic information and details. Also think about the situation the characters are in – they
    are all starting university so you may suggest to E4 that they do some research into what Freshers week at uni is like, think
    about how E4 might learn this information.
    In terms of the construction of the show what issues might E4 need to research and consider further when planning the
    production – think about where they might film the show, would it better to cast young unknown actors or bigger star
    names to help attract more of an audience? What is a typical budget and how much will they have to spend on creating
    the show – will it be financially viable?
    http://www.guardian.co.uk/media/2010/aug/23/tv-controllers-plans - look here at the Channel 4 section
    http://www.scribd.com/doc/6397169/Production-Budget - this is an example Production Budget (in American dollars)
  • 15. 8 -
    Explain the advantages and disadvantages of these two types
    of production research
    Try to think of at least one advantage and one
    disadvantage for each type of production research
    you have discussed. This will get you into the
    Distinction category because it shows you have
    considered the results of using this kind of market
    research.