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Digital In-Store Transformation Showcase | July 2013
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Digital In-Store Transformation Showcase | July 2013

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Let's get phygital! Slides from the first Eccomplished Digital In-Store Transformation Showcase (July 2013). Showcasing two technologies that are reinventing retail spaces and the in-store customer …

Let's get phygital! Slides from the first Eccomplished Digital In-Store Transformation Showcase (July 2013). Showcasing two technologies that are reinventing retail spaces and the in-store customer experience by combining the digital and physical retail worlds.

Published in Technology , Business
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  • High attrition rateReality is even though UK is the most active VC market in Europe, we still lag well behind the US….According to Nesta, UK venture capital was $2.4bn in 2012, in the US it was $41bn !!Talk to entrepreneurs all the time and It’s tough – Reality is even though UK is the most active VC market in Europe, we still lag well behind the US….According to Nesta, UK venture capital was $2.4bn in 2012, in the US it was $41bn !!
  • The Consumer: He/She does not have the store's app already.Journey:Enters the store.Consumer approaches screen.Consumer shops the lookbook on a large digital display.When they find something they like they can send this detail to a member of staffs tablet device - perhaps using proximity devices to share?The staff member can then go to the consumer who needs assistance. They will have the info from the screen on their device.The staff member can use this to be the consumer's "personal shopper" for those items.Next, the consumer could tap their phone on the screen using a QR code or possibly NFC?This opens an image of the product in their Facebook newsfeed where they can add a message and share/message, e.g. "what does everyone think of this top?" or "Will I get these tiles?".Added advantage for the retailer of a facebook connection with the consumer, and a true example of creating a seamless online and offline experience.Screen features QR/NFC incentive to download app with one tap and start to gain rewards

Transcript

  • 1. 11 July 2013 Digital in-store transformation showcase
  • 2. Stephen Millard Fergal Downey Sean O’Sullivan
  • 3. Let’s get phygital Digital transformation of retail is moving at an incredible space Strategic imperative for retailers to re-invent their retail footprint, while maximizing brand value of physical stores Intense competition to serve, engage and retain customers
  • 4. What’s in it for you? Creating a “new retail” future for your clients Extending your reach into the physical world Generating revenue Strengthening relationships Technology is blurring the lines between online and offline commerce and a 'new retail' environment is emerging. – eBay on their partnership with Kate Spade Brands
  • 5. The ChallengeAbout Eccomplished Working exclusively with emerging retail technology companies Accelerating successful market entry and creating a platform for international growth Engaging new entrants with complementary technologies and partners and building engagement with retail decision makers Providing a unique combination of expertise, retail knowledge and industry relationships
  • 6. A selection of our clients
  • 7. About BoscaBox BoscaBox is an Android based in-store digital media platform that allows businesses build a network of displays for a fraction of the costs associated with traditional DOOH media solutions. BoscaBox allows clients update, monitor, and manage a range of in- store applications from a single online management platform. BoscaBox integrates directly to example Magento or Demandware or via rich product feeds through Intelligent Reach
  • 8. OFF = ON ENGAGE NETWORK Developing interactive tools to help customers choose the product that suits them. Building an In-store Digital Network Manage the solution through our web app to 10 or 800 stores.
  • 9. About LocalSocial In-store engagement DelightRewardEngage ► Greet on arrival ► Walk-in points and offers ► Start the conversation ► Offers based on where you are in the store ► “Hands-free” promotions ► Zone based rewards ► Integrate identity (Store card, social) ► RAOK ► Real time signals
  • 10. Use LocalSocial Library in you app Configure Location Offers, Loyalty and more at LocalSocial Cloud Beacons Deploy, promote & measure Push-pull
  • 11. Added advantage for the retailer of a facebook connection with the customer, and a true example of creating a seamless online and offline experience. Customer enters the store The staff member can then go to the customer who needs assistance The staff member can use this to be the customer’s "personal shopper" for those items Screen features QR/NFC incentive to download app with one tap and start to gain rewards This opens an image of the product in Facebook - they can add a message and share/message e.g. "what does everyone think of this top?" or "Will I get these tiles?” The customer taps their phone on the screen using a QR code or NFC When the customer finds something they like they send the detail to staff member’s tablet Customer shops the lookbook on a large digital display Customer approaches the screen Points awarded
  • 12. The staff member can become the customer’s “personal shopper” for those items Consumer is rewarded for this interaction. When the customer finds something they like, they can send detail to staff member, and ask for help Customer enters the store and the app is opened by beacon The customer is incentivised to engage with screen and browse Customer shops the lookbook on a large digital display The customer can send same details to friends on social media (Facebook) – can “phone a friend” while in store e.g. "what does everyone Think of this top?" or ” Will I get these tiles?” Added advantage for the retailer of a facebook connection with the customer, and a true example of creating a seamless online and offline experience. Points awarded Points awarded
  • 13. The look book Clear call to action buttons High Res images of look taking up most of the screen High Res, large format screen in portrait mode Simple, bright navigation
  • 14. The look book Slide out detail Share it through Social Media Slide out detail Navigation through the Lookbook Call a member of the staff to shop for you
  • 15. Demonstration of proximity in action
  • 16. #letsgetphygital stephen@eccomplished.com sos@mylocalsocial.com fergal@boscabox.com @eccomplished www.eccomplished.com