A2 G325: Advanced Portfolio in Media
           Section A: Theoretical Evaluation of Production

Section A: Theoretical Ev...
A2 G325: Advanced Portfolio in Media
            Section A: Theoretical Evaluation of Production

which websites cannot be...
A2 G325: Advanced Portfolio in Media
            Section A: Theoretical Evaluation of Production

Research
Research And Pl...
A2 G325: Advanced Portfolio in Media
            Section A: Theoretical Evaluation of Production

Teaching Theoretical Eva...
A2 G325: Advanced Portfolio in Media
        Section A: Theoretical Evaluation of Production

Audience
    •   Who is the ...
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Transcript of "S:\media studies\media a2\ms eccleston\25431579 a2-g325-advanced-portfolio-in-media-section"

  1. 1. A2 G325: Advanced Portfolio in Media Section A: Theoretical Evaluation of Production Section A: Theoretical Evaluation of Production Syllabus Specification Candidates answer two compulsory questions: 1. The first requires them to describe and evaluate their skills development over the course of their production work, from Foundation Portfolio to Advanced Portfolio. 2. The second asks them to identify one production and evaluate it in relation to one theoretical concept. Question 1 (a) Question 1(a) requires candidates to describe and evaluate their skills development over the course of their production work, from Foundation Portfolio to Advanced Portfolio. The focus of this evaluation must be on skills development, and the question will require them to adapt this to one or two specific production practices. The list of practices to which questions will relate is as follows: • Digital Technology • Creativity • Research and planning • Post-production • Using conventions from real media texts In the examination, questions will be posed using one or two of these categories. Where candidates have produced relevant work outside the context of their A Level media course, they are free to additionally refer to this experience. Question 1 (b) Question 1(b) requires candidates to select one production and evaluate it in relation to a media concept. The list of concepts to which questions will relate is as follows: • Genre • Narrative • Representation • Audience • Media language In the examination, questions will be set using one of these concepts only. In some circumstances, candidates will be expected to select the production that appears to relate most effectively to the specific concept that arises in the exam question. However, the requirement for candidates to evaluate one of their productions in relation to a concept does not assume that the concept will necessarily always fit easily and in an orthodox way. Thus in some cases candidates will be describing their productions in terms of them not relating straightforwardly to the concept. For example, a candidate producing three websites over their two portfolios might describe ways in
  2. 2. A2 G325: Advanced Portfolio in Media Section A: Theoretical Evaluation of Production which websites cannot be understood easily through applying conventional narrative theory. Whether the candidate applies the concept to the product or uses the production to challenge the concept, it is essential that candidates are sufficiently knowledgeable about the concept for either approach. Candidates may choose to write about work undertaken at AS or A2, main task or preliminary/ancillary. Teaching Theoretical Evaluation Of Production: Question 1 Question 1(a) will focus on one or two of the following: • Digital Technology • Creativity • Research and planning • Post-production • Using conventions from real media texts We will need theory about: • Working in groups • Evaluating your own performance. • Reflecting on experience, especially skills development Possible sources of theory: • Media Research Textbooks • Key skills textbooks for: • Working With Others • Improving Own Learning And Performance • Personal Skills Digital Technology • What software was used? • What equipment was used? • What were the technical pros and cons of the software and hardware? • In what ways was technology used to create the production? • In what ways did the technology constrain or enable the production to be developed? Creativity • What was the intended outcome of the production? (Assessment Objectives, preferred readings, promotional purpose etc.) • How were these outcomes achieved in terms of page layout and camera shot choices (codes and conventions)? • What stylistic techniques were used to appeal to the audience?
  3. 3. A2 G325: Advanced Portfolio in Media Section A: Theoretical Evaluation of Production Research Research And Planning • What primary and secondary research was undertaken? How did it inform the production? (Effectiveness of these kinds of research) • What quantitative and qualitative analysis methods were employed? How did the results form these inform the production? (Effectiveness of these kinds of research) • How effectively were storyboards and magazine flat pans followed? Post- Post-Production • What editing decisions were made? How did they inform the production? • What particular editing tools were used and to what effect? • How did the post-production process enhance the overall production? Generic Media Conventions • Genre theory. Codes and conventions of various forms etc. • In what ways were media conventions adhered to? For example, did a music video have fast paced editing? Did the performers act to the camera? • What media theories were utilised? Were the representations involved appropriate to the product? Specific and in depth description of the skills in question must be included, e.g. how was the razor blade tool used in Premiere to edit a clip placed in the timeline? Explicit descriptions of progress between the two units MUST be shown.
  4. 4. A2 G325: Advanced Portfolio in Media Section A: Theoretical Evaluation of Production Teaching Theoretical Evaluation Of Production: Question 2 For Question 1(b) students will have to choose one of their productions, either the AS production, the A2 main task, or any of the two ancillary tasks. The question will focus on only one of the following: • Genre • Narrative • Representation • Audience • Media language Genre • What genre is the production? • What are the codes and conventions of the production? • How is the genre established in the candidates production? • How does the mise-en-scène support the genre? What is the role of the specific elements of the mise-en-scène? Refer to props, costume, makeup, location, theme etc. • What themes have been used? • Have generic conventions been adhered to or subverted? • How will the generic elements of production appeal to the audience? Narrative • What is the narrative structure of the product? • How do the specific elements of the production relate to the narrative structure? • Does the production adhere to, or subvert, narrative conventions? • How does the narrative support the establishment of the chosen genre of the production? • How have narrative techniques been used to appeal to the audience? • Refer to Todorov, Propp, Levi-Strauss, Barthes’ Enigma Code, multi-strand, restricted, unrestricted, non-linear etc. Representation • Representation theory – Dyer, Mulvey, Perkins etc. • Identify characters, events or issues within the production to discuss. • What representational concepts are highlighted? (i.e. race, gender, cultural attitudes etc.) • What representations have been generated? • Discuss the specific elements of character representation, i.e. modes of address, facial expression, costume, behaviour etc. • Have any stereotypical representations been generated? • Does the production conform to, or subvert, any dominant ideologies?
  5. 5. A2 G325: Advanced Portfolio in Media Section A: Theoretical Evaluation of Production Audience • Who is the target audience for the production? Define by age, race, gender, social class etc. • What are the social classifications of the audience, i.e. NRS ABC1, youth tribe, ACORN classifications etc. • Why will the production appeal to this target audience? • What techniques and lines of appeal has the production used to attract the target audience? • What uses and gratifications will the target audience get from the production? • How does the production use narrative theory? • General theories: McQuail’s uses and gratifications theory, Vance Packard’s hypodermic needle theory etc. Media Language • Identify the elements or ‘signs’ within the production that are going to be discussed. • What connotations and significations are apparent? • What codes and conventions have been used? • What semiotic techniques have been used to generate meaning? • Identify and describe the meanings generated.

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