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  • What does this mean for the audiences?
  • What does this mean for the audience?

Transcript

  • 1. Tuesday 8th June 2010G322 Institutions and Audiences Revision
  • 2. From Exam Board
    The issues raised by media ownership in contemporary media practice
     
    The importance of cross media convergence and synergy in production, distribution and marketing.
     
    The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange
     
  • 3. From Exam Board
    The significance of proliferation in hardware and content for institutions and audiences
     
    The importance of technological convergence for institutions and audiences
    The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions
     
    The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.
  • 4. The issues raised by media ownership in contemporary media practice
  • 5. The issues raised by media ownership in contemporary media practice
    Issues
    Production
    Distribution/Marketing
    Exhibition/Exchange
    Consumption
    Media Ownership
    Film
    Murdoch
    Film 4 and Channel 4
    Contemporary media practice
    Film
    Film case studies – Hollywood, Working Title, Film Four
  • 6. Film Four Productions
    Feature film commissioning department of Channel 4.
    Examples: Slumdog Millionaire, Happy Go Lucky, This is England
  • 7. Rupert Murdoch
    Beginning with one newspaper in Adelaide, Murdoch acquired and started other publications in his native Australia before expanding News Corp. into the United Kingdom, United States and Asian media markets.
    Although it was in Australia in the late 1950s that he first dabbled in television, he later sold these assets, and News Corp.'s Australian current media interests (still mainly in print) are restricted by cross-media ownership rules.
    Murdoch's first permanent foray into TV was in the UK, where he created Sky Television in 1989. In the 2000s, he became a leading investor in satellite television, the film industry and the Internet.
  • 8. The issues raised by media ownership in contemporary media practice
    Positive
    Working Title gets money from US companies and films such as Four Weddings and a Funeral, Trainspotting and Slumdog Millionaire.
    Negative
    Ventures can be seen as unsuccessful as films made do not truly represent Britain.
    Hence the importance of the British Film Industry.
  • 9. The importance of cross media convergence and synergy in production, distribution and marketing.
  • 10. Cross Media Convergence
    What does convergence mean and why is it important?
    When two or more technologies come together to create a new technology.
    Audiences: Everything in one product.
    Institutions: Audiences tied to one product.
  • 11.
  • 12. Synergy =
    Integration of media ownership
  • 13. Star-performer-product synergy
    Development of a star persona across a range of media sites.
    A pop star releases albums works on film soundtrack/scores write books use song in advert involved in rock documentaries etc
  • 14. Production synergy
    Until 2000 Pinewood Studios, Shepperton Studios and Teddington Studios were competing companies. Neither could quit The UK while the others remained. However, now they have been merged into one company to have a near total monopoly of UK film and TV production (from James Bond to Dragon’s Den). This can only be in The British Public Interest if the studios are required to remain in The UK employing British based workers but they moved much of their industry to Germany and Malaysia
    http://www.savethebritishfilmindustry.com/
  • 15. Distribution and Marketing SynergySony Case Study
    Tonight I could watch a Sony produced film (Godzilla) on my Sony DVD player and 32 in Sony TV. Later I could listen to the Sony produced soundtrack featuring Jamiroquai, a Sony recording artist on my Sony CD player. Later, I could research the film on my Sony laptop and call someone to discuss the film on my Sony phone and just before I go to sleep I could play the Sony produced Godzilla game on my Sony playstation...........
  • 16. The importance of cross media convergence and synergy in production, distribution and marketing.
    Synergy
    High School Musical – on stage, on ice, music videos, soundtrack etc
    http://thedisneyblog.com/2008/04/19/whats-wrong-with-disney-synergy-gone-wild/
    http://wireless.ign.com/articles/819/819580p1.html
    Working Title
    Soundtracks
    For example Notting Hill ‘When You Say
    Nothing’ Ronan Keating.
  • 17. The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange
  • 18. The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange
    New Technologies
    Internet/Downloading
    Mobile Phones
    Ipods
    Games Consoles
    Production
    Digital cameras
    HD cameras
  • 19. The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange
    Distribution/Marketing
    Watch films on the internet, mobile phones, ipads etc
    Viral marketing
    Channel 4, Film Four
    Exchange
    Cinema – 3D, 4D?, Multiplexes, Arthouse Cinemas, IMAX
    Home – DVD/Blu Ray/HD, TV, Sky/Cable. Pay per view, VoD
  • 20. How have new technologies affected the film? Are these effects positive or negative?
    CGI and Special Effects
    Growth of affordable digital technology to increase film making opportunities
    Production
    Positive or negative?
    Consumption
    Increase of technology Blu-Ray, Home Cinema, DVD, PVRs
    Convergence of products to watch them on
    Piracy
    Positive or negative?
  • 21. The significance of proliferation in hardware and content for institutions and audiences
  • 22. The significance of proliferation in hardware and content for institutions and audiences
    Proliferation
    A sudden increase in the amount or number of
    something
  • 23. Proliferation (through technology)
    Downloading – itunes, ipod, apple TV
    Digital Piracy – DVD’s, filesharing
    Social Networking Sites – marketing and buzz
    Accessibility – everywhere???
    Control – industry/audiences
  • 24. Proliferation
  • 25. The significance of proliferation in hardware and content for institutions and audiences
    Institutions
    A media institution is an established, often
    profit-based organization, that deals in the
    creation and distribution of advertising,
    entertainment and information services.
    Examples of Media Institutions include: News
    International, Time Warner, General Electric,
    Viacom, The Walt Disney Company, Bertelsmann,
    Vivendi Universal, Sony, Ofcom and the BBC.
  • 26. The significance of proliferation in hardware and content for institutions and audiences
    Institutions
    Cameras
    Ipads
    Internet
    Mobile phones
    = an increase in the number of people that can be reached through marketing
    Audiences
    Exposure to rapid increase of technology
    Pressure to buy the latest products?
    More mobile technology available and able to consume films at a faster more convenient rate
  • 27. The importance of technological convergence for institutions and audiences
  • 28. The importance of technological convergence for institutions and audiences
    Positive
    More people have access to films
    Negative
    Piracy
  • 29. The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions
  • 30. The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions
    National
    Of or relating to or belonging to a nation or country
    Local
    Relating to or applicable to a city or town or district rather than a larger area
  • 31. The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions
    National audiences
    Hollywood films
    Working Title films – US audience as well as UK eg Notting Hill, The Boat that Rocked (US and UK trailers), Star casting
    Film Festivals – Atonement
    Pride and Prejudice http://www.workingtitlefilms.com/newsArticle.php?newsID=93
    Local audiences
    Working Title Films – Notting Hill, Bridget Jones which are filmed in various locations in UK.
  • 32. The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions
    International
    Concerning or belonging to all or at least two or more nations
    Global
    Involving the entire earth; not limited or provincial in scope
  • 33. The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions
    International Institutions
    Vivendi
    Studio Canal
    Universal Pictures International
    Global Institutions
    Hollywood
    Walt Disney
    Sony
    Universal Studios
  • 34. UK vs Hollywood
    Hollywood dominates.
    Different cultural values and appeals.
    Successful partnerships…
    FilmFour relies on joint partnerships with other companies to make films:
    Slumdog Millionaire = Celador Films, Pathe Pictures
    Trainspotting = Polygram, Figment Films
    Four Weddings = Polygram, Working Title
    FilmFour relies on American studios to distribute their films to an international audience:
    Slumdog Millionaire = Fox Searchlight
    Trainspotting = Miramax Films
    Four Weddings = Gramercy Pictures
  • 35. The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.
  • 36. The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.
    Candidates’ own experiences
    Make personal comments
    Use first person
    Media Consumption
    Exhibition/Exchange
    Cinema
    Home
  • 37. wider patterns and trends of audience behaviour.
    We can write reviews on websites like rotten tomatoes
    http://uk.rottentomatoes.com/m/avatar/
  • 38. wider patterns and trends of audience behaviour.
    Social Networking sites
    Facebook – you can write your favourite film in your profile page
    Facebook – start groups based on the success of films eg Fans of Avatar
    Second Life – you can even create your own digital Avatar
  • 39. wider patterns and trends of audience behaviour.
    What does this mean?
    Audiences can control the popularity of films – effecting exhibition/exchange.
    Illegal downloads/Piracy – audiences control the amount of money films make.
    Piracy – End of the cinema?
  • 40. Your Experiences
    How do you consume films?
  • 41. Us challenging them…
    Remember that YOU are a key part of the film industry.
    YOUR behaviour influences what they (the institutions) do.
    Be prepared to comment on the power of the audience!
  • 42. Please, please, please...
    Look at this website before your exam. It has some useful information on Production, Distribution, Exhibition, Piracy and you tube clips.
    The website but NOT the actual power point presentation will be added to the blog.
    http://prezi.com/sdh-zvr-wddo/g322teachingfilm/
  • 43. Finally....
    In case I forget, all the best for your exam tomorrow.