Promoting Your Degree Show Tom Hunter

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Promoting Your Degree Show Tom Hunter

  1. 1. Tom Hunter Sales & Marketing Director London Calling Arts ’ How to put an effective marketing strategy in place for your degree show and beyond’
  2. 2. ‘ Print display and targeted marketing specialists engaging audiences across the arts, leisure and tourism industries.’ Who we are
  3. 3. Some of our clients Tate Raindance Film Festival Design Museum V&A Southbank Centre Soho Theatre ICA Onedotzero National Gallery The Place Curzon Cinemas Fashion and Textile Museum The Young Vic Legoland Windsor Arcola Theatre Royal Academy of Arts The 02
  4. 10. Digital Marketing: The V&A Friday Late Events
  5. 11. <ul><li>Marketing: A very simple formula? </li></ul><ul><li>Sexy print + big posters + direct mailings </li></ul><ul><li>+ street teams + a little social media magic </li></ul><ul><li>= Sell out show </li></ul>
  6. 12. Two things to remember
  7. 13. ‘ Play is learning by stealth’ Zen and the Heart of Social Media (via MediaSnackers.com)
  8. 15. ‘ Everyone has an opinion on marketing’ Tom Hunter (via lots of personal experience)
  9. 16. Think SMART
  10. 17. S pecific M easurable A chievable R elevant T imed
  11. 19. <ul><li>Start by clarifying your real goals </li></ul><ul><li>Imagine the final result you really want and make sure to write it down </li></ul><ul><li>Then use this initial vision to work backwards and plan how you got there </li></ul>
  12. 20. S pecific M easurable A chievable R elevant T imed
  13. 21. R eturn O n I nvestment
  14. 22. 50% Funny
  15. 23. S pecific M easurable A chievable R elevant T imed
  16. 24. Skateboard Dave
  17. 25. S pecific M easurable A chievable R elevant T imed
  18. 26. S pecific M easurable A chievable R elevant T imed
  19. 27. Agency Stuff
  20. 28. Jump the sales shark
  21. 29. Short term strategy vs Long term strategy
  22. 30. Why don’t marketing agencies advertise?
  23. 31. Brief Your Agency: <ul><li>Who </li></ul><ul><li>What </li></ul><ul><li>Where </li></ul><ul><li>Why </li></ul><ul><li>When </li></ul><ul><li>How </li></ul>
  24. 32. Print Design
  25. 33. Print Top Tips <ul><li>Most popular size? </li></ul><ul><li>Prestige or plain? </li></ul><ul><li>Design in top 1/3 </li></ul><ul><li>Call to action </li></ul><ul><li>More than a URL </li></ul>
  26. 34. Print Display
  27. 35. Cool? Or crowded?
  28. 38. Personal Note
  29. 39. <ul><li>So, if you remember: </li></ul><ul><li>No one knows everything - even experts </li></ul><ul><li>Think SMART </li></ul><ul><li>Have fun </li></ul><ul><li>And call Tom for help (if you want to) </li></ul><ul><li>With a little luck things should be… </li></ul>
  30. 41. Thank You <ul><li>Tom Hunter </li></ul><ul><li>[email_address] </li></ul><ul><li>linkedin/in/tihunter </li></ul><ul><li>@LC_Arts </li></ul>

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