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Kirsty Hall Blog Talk
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Kirsty Hall Blog Talk

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  • Graduated 8 years ago. Been an exhibiting artist ever since.
  • Articles DON’T PANIC!
  • Blog - a dynamic website. Continually updated. New content at the top. Launched website in July 2007. Blogged there ever since.
  • The Diary Project, started January 2007. Art project blog. Blog integral to the project.
  • Don’t need a degree to blog. Quick to set up - like exercise, you need to keep doing it. Cheap or free to run.
  • Websites with constantly updated content rate higher up Google than static websites Google bots - Hey, have you got anything new?
  • 536 people read everything I write - more than 200 times 72.25% 27.75%
  • Blog: 31,962 Art Page - 3,423
  • Fan base & peers. Friendships. Collaborations.
  • People coming to my private views + free books + online friendships + real life meetings, including one with an arts journalist + guest blogging + online interviews + the offer of an exhibition abroad + this talk. Camilla Stacey - sales, exhibitions and a knitting circle! Diane Gililand - able to make a living from blogging.
  • Map
  • Kirsty Blue – porn star specialising in stockings! Some very disappointed visitors there! People who would never go into a gallery will visit a blog.
  • People have to see your name 20 times (check) before they remember you Like having a constant exhibition Constantly reminding people you exist
  • Other people will do your promotion for you
  • Disability + motherhood + jobs
  • Paid Wordpress Themes Thesis Headway Woo Themes Elegant Themes Aristeer
  • Transcript

    • 1. Blogging for Creative Promotion
    • 2. Kirsty Hall Artist & Purveyor of Mad Obsessive Projects
    • 3. kirstyhall.co.uk
    • 4. Anatomy of a blog Post Sidebar Header
    • 5. http://diary-project.blogspot.com/
    • 6. REASONS TO BLOG
    • 7. Quick & Cheap … anyone can play
    • 8.  
    • 9. Visitors
    • 10. Page Visits Art Page Blog 26 seconds on my galleries 2:21 minutes on my blog
    • 11. Create Relationships
    • 12. Generate opportunities
    • 13. Global Networking
    • 14. 52,590 visits from 152 countries
    • 15. Diverse Audiences
    • 16. Constant Exposure
    • 17. Viral Distribution
    • 18. Network In Your Jammies!
    • 19. GET STARTED
    • 20. Step 1 - Set Your Intent
    • 21. Step 2 - Research
    • 22. Step 3 - Choose a platform
    • 23.
      • Free
      • Lots of templates
      • Lots of plugins
      • Good aesthetics
      • Self hosting
      • Some technical knowledge helpful
      VS
      • Free
      • Fewer templates
      • Fewer plugins
      • Poorer aesthetics
      • No self hosting
      • Easy for beginners
      • Good through traffic
    • 24. DON’T USE: Livejournal
    • 25. Don’t Use:
    • 26. Step 4 - Pick a design Paid or free templates
    • 27. Step 5 Start blogging
    • 28. Nobody ’ s reading …
      • … except my mum!
    • 29. Join The Community
      • Read
      • Comment
      • Link
      • Guest posts
    • 30. Did You Tell Anyone?
      • Mailing list
      • Email signature
      • Business card
      • Online profiles
    • 31. Use Social Media
      • Twitter
      • Forums
      • Facebook
    • 32. Is it any good?
      • Content
      • Design
      • Images
    • 33. … have fun!
    • 34. All images by Kirsty Hall except for the following: I’m blogging this: Foxtongue Colourful balls: suchitra prints Statue holding hands: Valerie Everett Tree seedling: USFS Region 5 Lego Superheroes: levork Pyjamas: sunshinecity Scientist with microscope: timbrauhn Train: The U.S. National Archives Avdanced Web Design: agjimenez The letter: a.drian Woman reading computer: larryvincent Rusted chain: Matti Mattila Postcard: dancingshiba Old typewriter: .Dianna. Balloons: Pink Sherbet Photograph These images were found on Flickr and used under the Creative Commons license
    • 35. Resources
      • My articles: http://kirstyhall.co.uk/articles/
      • Common Craft: http://www.commoncraft.com/
      • Great series of short videos with simple drawn animation & plain language
      • Diane Gilliland - http://www.craftypod.com/
      • Making a Great Blog: a Guide for Creative People
      • Creating A Blog Audience: an Unconventional Marketing Guide
      • Social Media for your Crafty Business
      • Alyson B. Stanfield - http://artbizcoach.com/
      • Paper or e-book: I’d Rather Be In The Studio
      • Darren Rowse - http://www.problogger.net/31dbbb-workbook/
      • E-book: 31 Days to A Better Blog