Kirsty Hall Blog Talk

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  • Graduated 8 years ago. Been an exhibiting artist ever since.
  • Articles DON’T PANIC!
  • Blog - a dynamic website. Continually updated. New content at the top. Launched website in July 2007. Blogged there ever since.
  • The Diary Project, started January 2007. Art project blog. Blog integral to the project.
  • Don’t need a degree to blog. Quick to set up - like exercise, you need to keep doing it. Cheap or free to run.
  • Websites with constantly updated content rate higher up Google than static websites Google bots - Hey, have you got anything new?
  • 536 people read everything I write - more than 200 times 72.25% 27.75%
  • Blog: 31,962 Art Page - 3,423
  • Fan base & peers. Friendships. Collaborations.
  • People coming to my private views + free books + online friendships + real life meetings, including one with an arts journalist + guest blogging + online interviews + the offer of an exhibition abroad + this talk. Camilla Stacey - sales, exhibitions and a knitting circle! Diane Gililand - able to make a living from blogging.
  • Map
  • Kirsty Blue – porn star specialising in stockings! Some very disappointed visitors there! People who would never go into a gallery will visit a blog.
  • People have to see your name 20 times (check) before they remember you Like having a constant exhibition Constantly reminding people you exist
  • Other people will do your promotion for you
  • Disability + motherhood + jobs
  • Paid Wordpress Themes Thesis Headway Woo Themes Elegant Themes Aristeer
  • Kirsty Hall Blog Talk

    1. 1. Blogging for Creative Promotion
    2. 2. Kirsty Hall Artist & Purveyor of Mad Obsessive Projects
    3. 3. kirstyhall.co.uk
    4. 4. Anatomy of a blog Post Sidebar Header
    5. 5. http://diary-project.blogspot.com/
    6. 6. REASONS TO BLOG
    7. 7. Quick & Cheap … anyone can play
    8. 9. Visitors
    9. 10. Page Visits Art Page Blog 26 seconds on my galleries 2:21 minutes on my blog
    10. 11. Create Relationships
    11. 12. Generate opportunities
    12. 13. Global Networking
    13. 14. 52,590 visits from 152 countries
    14. 15. Diverse Audiences
    15. 16. Constant Exposure
    16. 17. Viral Distribution
    17. 18. Network In Your Jammies!
    18. 19. GET STARTED
    19. 20. Step 1 - Set Your Intent
    20. 21. Step 2 - Research
    21. 22. Step 3 - Choose a platform
    22. 23. <ul><li>Free </li></ul><ul><li>Lots of templates </li></ul><ul><li>Lots of plugins </li></ul><ul><li>Good aesthetics </li></ul><ul><li>Self hosting </li></ul><ul><li>Some technical knowledge helpful </li></ul>VS <ul><li>Free </li></ul><ul><li>Fewer templates </li></ul><ul><li>Fewer plugins </li></ul><ul><li>Poorer aesthetics </li></ul><ul><li>No self hosting </li></ul><ul><li>Easy for beginners </li></ul><ul><li>Good through traffic </li></ul>
    23. 24. DON’T USE: Livejournal
    24. 25. Don’t Use:
    25. 26. Step 4 - Pick a design Paid or free templates
    26. 27. Step 5 Start blogging
    27. 28. Nobody ’ s reading … <ul><li>… except my mum! </li></ul>
    28. 29. Join The Community <ul><li>Read </li></ul><ul><li>Comment </li></ul><ul><li>Link </li></ul><ul><li>Guest posts </li></ul>
    29. 30. Did You Tell Anyone? <ul><li>Mailing list </li></ul><ul><li>Email signature </li></ul><ul><li>Business card </li></ul><ul><li>Online profiles </li></ul>
    30. 31. Use Social Media <ul><li>Twitter </li></ul><ul><li>Forums </li></ul><ul><li>Facebook </li></ul>
    31. 32. Is it any good? <ul><li>Content </li></ul><ul><li>Design </li></ul><ul><li>Images </li></ul>
    32. 33. … have fun!
    33. 34. All images by Kirsty Hall except for the following: I’m blogging this: Foxtongue Colourful balls: suchitra prints Statue holding hands: Valerie Everett Tree seedling: USFS Region 5 Lego Superheroes: levork Pyjamas: sunshinecity Scientist with microscope: timbrauhn Train: The U.S. National Archives Avdanced Web Design: agjimenez The letter: a.drian Woman reading computer: larryvincent Rusted chain: Matti Mattila Postcard: dancingshiba Old typewriter: .Dianna. Balloons: Pink Sherbet Photograph These images were found on Flickr and used under the Creative Commons license
    34. 35. Resources <ul><li>My articles: http://kirstyhall.co.uk/articles/ </li></ul><ul><li>Common Craft: http://www.commoncraft.com/ </li></ul><ul><li>Great series of short videos with simple drawn animation & plain language </li></ul><ul><li>Diane Gilliland - http://www.craftypod.com/ </li></ul><ul><li>Making a Great Blog: a Guide for Creative People </li></ul><ul><li>Creating A Blog Audience: an Unconventional Marketing Guide </li></ul><ul><li>Social Media for your Crafty Business </li></ul><ul><li>Alyson B. Stanfield - http://artbizcoach.com/ </li></ul><ul><li>Paper or e-book: I’d Rather Be In The Studio </li></ul><ul><li>Darren Rowse - http://www.problogger.net/31dbbb-workbook/ </li></ul><ul><li>E-book: 31 Days to A Better Blog </li></ul>

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