Kirsty Hall Blog Talk
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  • Graduated 8 years ago. Been an exhibiting artist ever since.
  • Articles DON’T PANIC!
  • Blog - a dynamic website. Continually updated. New content at the top. Launched website in July 2007. Blogged there ever since.
  • The Diary Project, started January 2007. Art project blog. Blog integral to the project.
  • Don’t need a degree to blog. Quick to set up - like exercise, you need to keep doing it. Cheap or free to run.
  • Websites with constantly updated content rate higher up Google than static websites Google bots - Hey, have you got anything new?
  • 536 people read everything I write - more than 200 times 72.25% 27.75%
  • Blog: 31,962 Art Page - 3,423
  • Fan base & peers. Friendships. Collaborations.
  • People coming to my private views + free books + online friendships + real life meetings, including one with an arts journalist + guest blogging + online interviews + the offer of an exhibition abroad + this talk. Camilla Stacey - sales, exhibitions and a knitting circle! Diane Gililand - able to make a living from blogging.
  • Map
  • Kirsty Blue – porn star specialising in stockings! Some very disappointed visitors there! People who would never go into a gallery will visit a blog.
  • People have to see your name 20 times (check) before they remember you Like having a constant exhibition Constantly reminding people you exist
  • Other people will do your promotion for you
  • Disability + motherhood + jobs
  • Paid Wordpress Themes Thesis Headway Woo Themes Elegant Themes Aristeer

Kirsty Hall Blog Talk Presentation Transcript

  • 1. Blogging for Creative Promotion
  • 2. Kirsty Hall Artist & Purveyor of Mad Obsessive Projects
  • 3. kirstyhall.co.uk
  • 4. Anatomy of a blog Post Sidebar Header
  • 5. http://diary-project.blogspot.com/
  • 6. REASONS TO BLOG
  • 7. Quick & Cheap … anyone can play
  • 8.  
  • 9. Visitors
  • 10. Page Visits Art Page Blog 26 seconds on my galleries 2:21 minutes on my blog
  • 11. Create Relationships
  • 12. Generate opportunities
  • 13. Global Networking
  • 14. 52,590 visits from 152 countries
  • 15. Diverse Audiences
  • 16. Constant Exposure
  • 17. Viral Distribution
  • 18. Network In Your Jammies!
  • 19. GET STARTED
  • 20. Step 1 - Set Your Intent
  • 21. Step 2 - Research
  • 22. Step 3 - Choose a platform
  • 23.
    • Free
    • Lots of templates
    • Lots of plugins
    • Good aesthetics
    • Self hosting
    • Some technical knowledge helpful
    VS
    • Free
    • Fewer templates
    • Fewer plugins
    • Poorer aesthetics
    • No self hosting
    • Easy for beginners
    • Good through traffic
  • 24. DON’T USE: Livejournal
  • 25. Don’t Use:
  • 26. Step 4 - Pick a design Paid or free templates
  • 27. Step 5 Start blogging
  • 28. Nobody ’ s reading …
    • … except my mum!
  • 29. Join The Community
    • Read
    • Comment
    • Link
    • Guest posts
  • 30. Did You Tell Anyone?
    • Mailing list
    • Email signature
    • Business card
    • Online profiles
  • 31. Use Social Media
    • Twitter
    • Forums
    • Facebook
  • 32. Is it any good?
    • Content
    • Design
    • Images
  • 33. … have fun!
  • 34. All images by Kirsty Hall except for the following: I’m blogging this: Foxtongue Colourful balls: suchitra prints Statue holding hands: Valerie Everett Tree seedling: USFS Region 5 Lego Superheroes: levork Pyjamas: sunshinecity Scientist with microscope: timbrauhn Train: The U.S. National Archives Avdanced Web Design: agjimenez The letter: a.drian Woman reading computer: larryvincent Rusted chain: Matti Mattila Postcard: dancingshiba Old typewriter: .Dianna. Balloons: Pink Sherbet Photograph These images were found on Flickr and used under the Creative Commons license
  • 35. Resources
    • My articles: http://kirstyhall.co.uk/articles/
    • Common Craft: http://www.commoncraft.com/
    • Great series of short videos with simple drawn animation & plain language
    • Diane Gilliland - http://www.craftypod.com/
    • Making a Great Blog: a Guide for Creative People
    • Creating A Blog Audience: an Unconventional Marketing Guide
    • Social Media for your Crafty Business
    • Alyson B. Stanfield - http://artbizcoach.com/
    • Paper or e-book: I’d Rather Be In The Studio
    • Darren Rowse - http://www.problogger.net/31dbbb-workbook/
    • E-book: 31 Days to A Better Blog