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Jb Pelham  Impessing The Press
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Jb Pelham Impessing The Press



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  • 1. “Pitching too late - find out when the deadline is, it’s never too early to pitch something - but it is often too late.” Jessica Lack, Guardian
  • 2. “Someone who pitches something that is totally inappropriate for the publication - i.e. they either haven't read it or are just going through the motions.” Sophie Grove, Freelance for Monocle, Pop, Newsweek, Guardian online
  • 3. “Tell us how many works are in the show and what kind of work - believe me, its amazing how often I get press releases where I have no idea whether its sculpture, video, painting etc..” Ossian Ward, Time Out
  • 4. “Drawing on the fictions of history and speculations on the future, the artist amplifies the ethics of being invited to speak and being invited to listen”
  • 5. Complication is what Artspeak is all about. It seeks to confer status and worth on an artist's work by insisting on its obscurity, which it conveys through a grey porridge of abstract nouns. The artspeak has had precisely the opposite effect from the one intended – it's convinced me not to see it.
  • 6. “Be accurate with information, tell the truth and don't exaggerate. Size is not a winning formula for coverage. Many of us are more than happy to write about small exhibitions, quirky on-offs etc. but we will black mark you if you tell us its an all singing and dancing monster video retrospective and find out it is not.” Ossian Ward, Time Out
  • 7. Made in Iran 23rd June 4th July 2009 Shirin Aliabadi, Hybrid Girl 6, 2008, Peyman Hooshmanzadeh, Ali, Windshields Series, Courtesy the artist Courtesy the artist Behrouz Rae, Untitled. Gulliver 3, Courtesy the artist
  • 8. Simin Keramati, Make Up, Courtesy the artist Arash Hanaei, City Land Escapes 3, 2008-2009, Courtesy the artist Sponsored by: Nazgol Ansarania, Patterns Courtesy the artist For further information or high res images please contact: Jasmin Pelham o r Kara Reane y at JB Pelham PR or +44 (0) 20 8969 3959
  • 9. Newsnight Review, 3 July 2009
  • 10. Do  Be creative – tailor you approach to different press  Pitch to the right editor/right section at the right time  Give the email an interesting subject header so the email stands out  Paste a low res image into the email to get attention  Attach press release and image sheet  Be courteous
  • 11. Don’t  Don’t’ stalk or harass  Don’t attach really high res images, or high res files to emails – you don’t want someone’s inbox to crash because of you  Don’t make your email too long – short and succinct is best
  • 12. Websites: Chris Tosic
  • 13. Websites: Jeremy Deller
  • 14. Websites: Lukas Wassmann