What is its function in getting press? Content - What information they should content they should contain etc. Form - what does it look like. Usually a side or so of A4 Style - (inc tone)
What makes ‘news’? Think about your audience. Will someone else find your story interesting? If your product or event is noteworthy or unusual in some way, this will generally mean it is newsworthy too. Pick an angle or hook. A good story angle must have the following three attributes: It must be the most important fact in your story; it must be timely and must be unique, newsworthy or contrary to industry norms and trends. This story angle must be presented in the first paragraph as well as the headline of your press release. A good story angle: is the most important fact in your story is timely is unique, newsworthy or contrary to industry norms and trends. Use the story angle in the first paragraph as well as the headline of your press release. Try to make your press release timely by tying your news to current events or topical issues if possible. Consider local angles. Local newspapers and radio stations are always keen to hear about local people who have done interesting things.
What is its function in getting press? Form - what does it look like. Usually a side or so of A4 Content - What information they should content they should contain etc. Style - (inc tone)
Lead times - When to send them (lead times of publications as well as at what point you should send personally – i.e. product launches, shows) In reference to a show, when should you start to contact the press? Who to target What is PR / role of PR agency
Bit of process – new diag Lead times Who to target
The above tips are not meant to be an exhaustive guide to writing a good press release and doing your own pr. But, they should help you get started. Remember that practice makes perfect and the best way to learn how to write an effective press release, is to observe how news is reported in the press and media.