WHY DO A CATWALK SHOW?

ADVANTAGES OF CATWALK
SHOWS
1. PROMOTION OF YOUR BRAND – TO PRESS AND BUYERS
2. HELPS TO INCREASE SALES – MORE PRESS = MORE SALES
3. HELPS YOU TO BE TAKEN MORE SERIOUSLY AS A BRAND
4. GIVES YOU PROFESSIONAL PICTURES TO SEND OUT INTERNATIONALLY
5. SHOULD SHOW YOUR COLLECTION IN THE BEST POSSIBLE WAY,
SHOWS THE MOVEMENT ON THE BODY ETC. MAKES IT LOOK ASPIRATIONAL.

DISADVANTAGES OF CATWALK SHOWS
1. MONEY MONEY MONEY
VENUE
INVITATIONS + POSTAGE/COURIERS
SHOW PROMOTION – PR BUDGET
SHOW PRODUCTION:
MODEL CASTING/FITTING/SHOW FEES
HAIR + MAKEUP
LIGHTING
SOUND
FOOD + DRINKS – BACKSTAGE AND FRONT
TAXIS FOR YOUR VIPS?

HOW DO YOU PREPARE FOR A
CATWALK SHOW?

WHAT IS THE BEST KIND OF SHOW
FOR YOU?
WHERE DOES YOUR COMPETITION SHOW?
GO AND SEE AS MANY SHOWS AS YOU CAN
GO TO THE SMALLER FASHION WEEKS: BERLIN, COPENHAGEN
GO TO THE MASSIVE FASHION WEEKS: PARIS, SEE WHAT EXPECTATIONS PEOPLE
HAVE OF SHOWS.
LOOK AT GROUP SHOWS: FASHION EAST, MAN SHOW, VAUXHALL’S ONE TO WATCH

PROMOTE YOUR EVENT

WHEN AND WHERE?

ON AND OFF SCHEDULE SHOWS
A SCHEDULE OF SHOWS IS PUBLISHED BY THE BRITISH FASHION COUNCIL
AND ISSUED TO PRESS AND BUYERS. THIS IS THE ON SCHEDULE GUIDE.
THE DESIGNERS SHOWING WILL BE BIG BRANDS, LARGE COLLECTIONS
BLOW PR PUBLISHES AN OFF SCHEDULE GUIDE: THESE WILL BE THE SMALLER
DESIGNERS, LOWER BUDGET. IT IS UP TO YOU TO REGISTER WITH BLOW
AND WORK TO PROMOTE AND SEND OUT YOUR DETAILS TO PRESS AND BUYERS
TO ENSURE GOOD ATTENDENCE.

SPONSORSHIP
NEW GENERATION – WILL PROVIDE A STAND OR AN ON-SCHEDULE SHOW.
FASHION EAST – GROUP SHOW.
VAUXHALL FASHION SCOUT – INDIVIDUAL OR GROUP SHOW.
ON/OFF – INDIVIDUAL SHOW
NONE OF THESE SPONSORSHIPS WILL COVER THE COST OF MODELS,
PRODUCTION, LIGHTING, INVITATIONS, PROMOTION OR PHOTOGRAPHY

COST CUTTING