Creative Practices and Environmental Choices Julia Haltrecht Environmental Consultant, Auditor and Researcher Creative Green Solutions

Introduction Climate change What are we aiming for? The statistics Example of creative business The day-to-day detail Analysis tools Busting the green myths Conclusion Introduction

Climate change

What are we aiming for?

The statistics

Example of creative business

The day-to-day detail

Analysis tools

Busting the green myths

Conclusion

CO 2 e emissions must be reduced by 80% by 2050 to prevent catastrophic climate change The UK has committed in its Climate Change Bill to reduce GHGs by at least 60% from 1990 levels by 2050 UK “appears” to be on course to achieve targets but global average is startling increase of 38% Climate Change: the Defining 21 st Century Issue

CO 2 e emissions must be reduced by 80% by 2050 to prevent catastrophic climate change

The UK has committed in its Climate Change Bill to reduce GHGs by at least 60% from 1990 levels by 2050

UK “appears” to be on course to achieve targets but global average is startling increase of 38%

Climate change - the defining environmental issue for the 21st Century. Climate Change: the Defining 21 st Century Issue Transforming to a low carbon emissions society will involve: • Energy conservation • Switching to alternative energy sources • Embracing innovative, low carbon technologies • Behavioural change, backed by regulations and market

What Are We Aiming For? What Are We Aiming For?

Zero carbon Sustainable water use Protection of ecology & ecosystems Organic, Fairtrade, local, seasonal food Promotion of health and well being Sustainable resource use Zero waste

Zero carbon One recycled aluminum can = 3 hours computer or tv power Sustainable water use 9L to flush the loo, 80L to fill a bath, 35L to shower Protection of ecology & ecosystems England is 3rd most densely populated country in world Organic, Fairtrade, local, seasonal food “ 4m people globally suffer acute pesticide poisoning every year” Promotion of health and well being 81% said “happiness, not wealth” Sustainable resource use 1 tonne of paper = 5 football pitches size forests Zero waste Each person produces a tonne of waste a year = weight of small car

Creative Businesses Can Adapt to the Needs of the Time Music industry made up of 90% SMEs Similar story for film/design/fashion Exciting opportunity to galvanise Research Feb 2007 – 540,000 t CO 2 e CD packaging emissions accounts for 23% of whole UK music industry = 138,000 t CO 2 e Feb 2009 – Move to card wallets instead of plastic jewel case instantly reduces emissions by 95% across sector

The Day-To-Day Detail Energy – Switch to green energy supplier. Replace incandescents & halogens with CFLs or LEDs. Improve server efficiency. Review glazing, insulation, draught-proofing. Turn down thermostats. Use passive ventilation in summer Transport – Reduce Flights. Walk and Cycle more. Lift Share. Fuel efficient driving. Facilities and financial support for cyclists. Switch vehicles to smaller or diesel or hybrid Waste – Reduce waste to landfill. Composting. Recycle CDs, Tetrapak, IT equipment. Reduce bottled water. Add water saving devices in taps and toilets Procurement – Buy Fairtrade, organic food. Low chemical cleaning products. A+ rated appliances. Wood furniture from sustainable sources. Low VOC paint. Grow edible plants instead of non-native 'architectural' plants like palm

Energy – Switch to green energy supplier. Replace incandescents & halogens with CFLs or LEDs. Improve server efficiency. Review glazing, insulation, draught-proofing. Turn down thermostats. Use passive ventilation in summer

Transport – Reduce Flights. Walk and Cycle more. Lift Share. Fuel efficient driving. Facilities and financial support for cyclists. Switch vehicles to smaller or diesel or hybrid

Waste – Reduce waste to landfill. Composting. Recycle CDs, Tetrapak, IT equipment. Reduce bottled water. Add water saving devices in taps and toilets

Procurement – Buy Fairtrade, organic food. Low chemical cleaning products. A+ rated appliances. Wood furniture from sustainable sources. Low VOC paint. Grow edible plants instead of non-native 'architectural' plants like palm

Useful but become superseded regularly. What new standards will be appropriate for your working life? Ecological footprinting Carbon footprinting Life cycle analysis Energy labeling ISO 14001 and EMS Quantitative Analysis Tools

Useful but become superseded regularly.

What new standards will be appropriate for your working life?

Ecological footprinting

Carbon footprinting

Life cycle analysis

Energy labeling

ISO 14001 and EMS

Busting the Green Myths Carbon Equivalent ( CO 2 e) Emissions include all the GHGs of which carbon dioxide is just one Embodied energy Sum total of the energy necessary for an entire product lifecycle Energy-in-use Measuring energy used during the life of the product Cyber-warming CO 2 emissions from the internet and IT equipment Low carbon diet Eating specifically to reduce GHGs Busting the Green Myths

Carbon Equivalent ( CO 2 e)

Emissions include all the GHGs of which carbon dioxide is just one

Embodied energy

Sum total of the energy necessary for an entire product lifecycle

Energy-in-use

Measuring energy used during the life of the product

Cyber-warming

CO 2 emissions from the internet and IT equipment

Low carbon diet

Eating specifically to reduce GHGs

In Conclusion what creative people can consider with their business and their practice Climate change can’t be ignored Resources need to be conserved The whole is more than the sum of its parts – work together! Think: Energy, Transport, Waste, Procurement for your product or service Become expert at the analysis tools available and stay up-to-date Reduce, Reuse, Recover, Repair, Reclaim, Revitalise, Recycle, Reprocess, Reformat, Rework, Remake, Refine, Reiterate In Conclusion

Climate change can’t be ignored

Resources need to be conserved

The whole is more than the sum of its parts – work together!

Think: Energy, Transport, Waste, Procurement for your product or service

Become expert at the analysis tools available and stay up-to-date

Reduce, Reuse, Recover, Repair, Reclaim, Revitalise, Recycle, Reprocess, Reformat, Rework, Remake, Refine, Reiterate

Useful Websites Useful Websites