Eco Friendly Creative Practice   Julia Haltrecht
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Eco Friendly Creative Practice Julia Haltrecht






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  • First degree was in Fine Art, worked as practising artists with exhibitions, then moved into fashion for 5 years as a buyer. For 2 nd degree I switched to science looking at architecture, energy and environment. As well as being a freelance enviro consultant I have also worked for BioR doing major year long research eco footprinting analysis of all residents, and Julie’s Bicycle developing climate change training programs for record company execs and employees, and doing carbon footprints for music festivals.

Eco Friendly Creative Practice   Julia Haltrecht Eco Friendly Creative Practice Julia Haltrecht Presentation Transcript

  • Creative Practices and Environmental Choices Julia Haltrecht Environmental Consultant, Auditor and Researcher Creative Green Solutions
  • Introduction
    • Climate change
    • What are we aiming for?
    • The statistics
    • Example of creative business
    • The day-to-day detail
    • Analysis tools
    • Busting the green myths
    • Conclusion
    • CO 2 e emissions must be reduced by 80% by 2050 to prevent catastrophic climate change
    • The UK has committed in its Climate Change Bill to reduce GHGs by at least 60% from 1990 levels by 2050
    • UK “appears” to be on course to achieve targets but global average is startling increase of 38%
    Climate Change: the Defining 21 st Century Issue
  • Climate change - the defining environmental issue for the 21st Century. Climate Change: the Defining 21 st Century Issue Transforming to a low carbon emissions society will involve: • Energy conservation • Switching to alternative energy sources • Embracing innovative, low carbon technologies • Behavioural change, backed by regulations and market
  • What Are We Aiming For? What Are We Aiming For?
  • Zero carbon Sustainable water use Protection of ecology & ecosystems Organic, Fairtrade, local, seasonal food Promotion of health and well being Sustainable resource use Zero waste
  • Zero carbon One recycled aluminum can = 3 hours computer or tv power Sustainable water use 9L to flush the loo, 80L to fill a bath, 35L to shower Protection of ecology & ecosystems England is 3rd most densely populated country in world Organic, Fairtrade, local, seasonal food “ 4m people globally suffer acute pesticide poisoning every year” Promotion of health and well being 81% said “happiness, not wealth” Sustainable resource use 1 tonne of paper = 5 football pitches size forests Zero waste Each person produces a tonne of waste a year = weight of small car
  • Creative Businesses Can Adapt to the Needs of the Time Music industry made up of 90% SMEs Similar story for film/design/fashion Exciting opportunity to galvanise Research Feb 2007 – 540,000 t CO 2 e CD packaging emissions accounts for 23% of whole UK music industry = 138,000 t CO 2 e Feb 2009 – Move to card wallets instead of plastic jewel case instantly reduces emissions by 95% across sector
  • The Day-To-Day Detail
    • Energy – Switch to green energy supplier. Replace incandescents & halogens with CFLs or LEDs. Improve server efficiency. Review glazing, insulation, draught-proofing. Turn down thermostats. Use passive ventilation in summer
    • Transport – Reduce Flights. Walk and Cycle more. Lift Share. Fuel efficient driving. Facilities and financial support for cyclists. Switch vehicles to smaller or diesel or hybrid
    • Waste – Reduce waste to landfill. Composting. Recycle CDs, Tetrapak, IT equipment. Reduce bottled water. Add water saving devices in taps and toilets
    • Procurement – Buy Fairtrade, organic food. Low chemical cleaning products. A+ rated appliances. Wood furniture from sustainable sources. Low VOC paint. Grow edible plants instead of non-native 'architectural' plants like palm
    • Useful but become superseded regularly.
    • What new standards will be appropriate for your working life?
    • Ecological footprinting
    • Carbon footprinting
    • Life cycle analysis
    • Energy labeling
    • ISO 14001 and EMS
    Quantitative Analysis Tools
  • Busting the Green Myths
    • Carbon Equivalent ( CO 2 e)
    • Emissions include all the GHGs of which carbon dioxide is just one
    • Embodied energy
    • Sum total of the energy necessary for an entire product lifecycle
    • Energy-in-use
    • Measuring energy used during the life of the product
    • Cyber-warming
    • CO 2 emissions from the internet and IT equipment
    • Low carbon diet
    • Eating specifically to reduce GHGs
    Busting the Green Myths
  • In Conclusion what creative people can consider with their business and their practice
    • Climate change can’t be ignored
    • Resources need to be conserved
    • The whole is more than the sum of its parts – work together!
    • Think: Energy, Transport, Waste, Procurement for your product or service
    • Become expert at the analysis tools available and stay up-to-date
    • Reduce, Reuse, Recover, Repair, Reclaim, Revitalise, Recycle, Reprocess, Reformat, Rework, Remake, Refine, Reiterate
    In Conclusion
  • Useful Websites Useful Websites