Eco Friendly Creative Practice Julia HaltrechtPresentation Transcript
Creative Practices and Environmental Choices Julia Haltrecht Environmental Consultant, Auditor and Researcher Creative Green Solutions
What are we aiming for?
Example of creative business
The day-to-day detail
Busting the green myths
CO 2 e emissions must be reduced by 80% by 2050 to prevent catastrophic climate change
The UK has committed in its Climate Change Bill to reduce GHGs by at least 60% from 1990 levels by 2050
UK “appears” to be on course to achieve targets but global average is startling increase of 38%
Climate Change: the Defining 21 st Century Issue
Climate change - the defining environmental issue for the 21st Century. Climate Change: the Defining 21 st Century Issue Transforming to a low carbon emissions society will involve: • Energy conservation • Switching to alternative energy sources • Embracing innovative, low carbon technologies • Behavioural change, backed by regulations and market
What Are We Aiming For? What Are We Aiming For?
Zero carbon Sustainable water use Protection of ecology & ecosystems Organic, Fairtrade, local, seasonal food Promotion of health and well being Sustainable resource use Zero waste
Zero carbon One recycled aluminum can = 3 hours computer or tv power Sustainable water use 9L to flush the loo, 80L to fill a bath, 35L to shower Protection of ecology & ecosystems England is 3rd most densely populated country in world Organic, Fairtrade, local, seasonal food “ 4m people globally suffer acute pesticide poisoning every year” Promotion of health and well being 81% said “happiness, not wealth” Sustainable resource use 1 tonne of paper = 5 football pitches size forests Zero waste Each person produces a tonne of waste a year = weight of small car
Creative Businesses Can Adapt to the Needs of the Time Music industry made up of 90% SMEs Similar story for film/design/fashion Exciting opportunity to galvanise Research Feb 2007 – 540,000 t CO 2 e CD packaging emissions accounts for 23% of whole UK music industry = 138,000 t CO 2 e Feb 2009 – Move to card wallets instead of plastic jewel case instantly reduces emissions by 95% across sector
The Day-To-Day Detail
Energy – Switch to green energy supplier. Replace incandescents & halogens with CFLs or LEDs. Improve server efficiency. Review glazing, insulation, draught-proofing. Turn down thermostats. Use passive ventilation in summer
Transport – Reduce Flights. Walk and Cycle more. Lift Share. Fuel efficient driving. Facilities and financial support for cyclists. Switch vehicles to smaller or diesel or hybrid
Waste – Reduce waste to landfill. Composting. Recycle CDs, Tetrapak, IT equipment. Reduce bottled water. Add water saving devices in taps and toilets
Procurement – Buy Fairtrade, organic food. Low chemical cleaning products. A+ rated appliances. Wood furniture from sustainable sources. Low VOC paint. Grow edible plants instead of non-native 'architectural' plants like palm
Useful but become superseded regularly.
What new standards will be appropriate for your working life?
Life cycle analysis
ISO 14001 and EMS
Quantitative Analysis Tools
Busting the Green Myths
Carbon Equivalent ( CO 2 e)
Emissions include all the GHGs of which carbon dioxide is just one
Sum total of the energy necessary for an entire product lifecycle
Measuring energy used during the life of the product
CO 2 emissions from the internet and IT equipment
Low carbon diet
Eating specifically to reduce GHGs
Busting the Green Myths
In Conclusion what creative people can consider with their business and their practice
Climate change can’t be ignored
Resources need to be conserved
The whole is more than the sum of its parts – work together!
Think: Energy, Transport, Waste, Procurement for your product or service
Become expert at the analysis tools available and stay up-to-date