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ECCA 'Start up in Publishing' (Mia Bennett)

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  • The global mobile industry is worth $53 billion and is one of the fastest growing industries world.
  • the projected combined revenues from the four major mobile application stores run by Apple Inc., Google Inc., Nokia Corp. and Research In Motion Ltd.There is a projected 65.7 percent leap in 2011 to $3.91 billion according to new IHS Screen Digest research. As you might guess, the Apple App Store is projected to dominate with the lion’s share with three-quarters of the total market.  This is from iSuppl Market Research where you can find additional research and news on the mobile market place.
  • 6 billion apps were downloaded on the iPhone last year.
  • the projected combined revenues from the four major mobile application stores run by Apple Inc., Google Inc., Nokia Corp. and Research In Motion Ltd.There is a projected 65.7 percent leap in 2011 to $3.91 billion according to new IHS Screen Digest research. As you might guess, the Apple App Store is projected to dominate with the lion’s share with three-quarters of the total market.  This is from iSuppl Market Research where you can find additional research and news on the mobile market place.
  • Transcript

    • 1. Mia Bennett
      Founder/CEO Turned On Digital
      @kalepook
      @todhq
      19th May 2011
    • 2.
    • 3. Mini guide to Mobile
    • 4. Mobile Market is huge and growing
    • 5. What is so special about Mobile?
    • 6. Mobile is Personal
    • 7. Mobile is Immediate
    • 8. Mobile is Interactive
    • 9. Mobile makes life easier
    • 10. Mobile is always with us
    • 11. How to take advantage of the opportunity
    • 12. Everyone is talking about Apps
    • 13. How to make money from Apps
    • 14. Sell directly to consumers
    • 15. Sell additions by micro-transactions
    • 16. Add advertising to free apps
    • 17. Build apps that collects data
    • 18. Provide services and get users
    • 19. What a wonderful gold rush. (or is it?)
    • 20. It’s a busy market out there
    • 21. Tones of choice and picky users
    • 22. Some practical lessons
    • 23. Situationist
    • 24. A collaboration
    • 25. Our recipe
    • 30. The idea
    • 31. Social idea to get people talking
    • 32. In two months:
      30,000 downloads
      400,000 sessions
      100,000 Situations served
      45% active users
      Top countries: France, USA, UK
      A niche take up
    • 33. In the Press
    • 34. Situationist going to MoMA
    • 35. Find a remarkable idea
      Get together a complimenting team
      It’s ok to target a niche
      Marketing is key
      Listen to users… Iterate
      Conclusion
    • 36. Mia Bennett
      mia@turnedondigital.com
      @ kalepook
      Turned On Digital
      www.turnedondigital.com
      @todhq

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