Sustainability Focused Brand Communications

Climate Change
Carbon Emissions
Low Carbon
Sustainability
Recycling Triple Bottom Line
Waste Reduction
Carbon Neutral
Global Warming

6.7 billion
consumers
...and counting !

The rise of the
ethical consumer...

6% of the adult UK population
(2.8 million people) are
committed ethical consumers.
Co-operative Bank
Ethical Consumerism Report 2007

The overall ethical market
in the UK is now worth
£32.3 billion.
Co-operative Bank
Ethical Consumerism Report 2007

On average, every household
in the UK in 2006 spent
£664 in line with their ethical
values, compared to just
£366 in 2002.
Co-operative Bank
Ethical Consumerism Report 2007

Marketing

“There is enough for everyone’s need,
but not for everyone’s greed.”