Be Seen, Go Green Graham Lewis

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Be Seen, Go Green Graham Lewis

  1. 1. Sustainability Focused Brand Communications
  2. 2. Climate Change Carbon Emissions Low Carbon Sustainability Recycling Triple Bottom Line Waste Reduction Carbon Neutral Global Warming
  3. 3. 6.7 billion consumers ...and counting !
  4. 4. The rise of the ethical consumer...
  5. 5. 6% of the adult UK population (2.8 million people) are committed ethical consumers. Co-operative Bank Ethical Consumerism Report 2007
  6. 6. The overall ethical market in the UK is now worth £32.3 billion. Co-operative Bank Ethical Consumerism Report 2007
  7. 7. On average, every household in the UK in 2006 spent £664 in line with their ethical values, compared to just £366 in 2002. Co-operative Bank Ethical Consumerism Report 2007
  8. 8. Marketing
  9. 9. “There is enough for everyone’s need, but not for everyone’s greed.”

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