eCater for cafes, caterers & food businesses.

Corporate/boardroom catering is simple, profitable business for any cafe. Most cafes just want more of it!
eCater provides you with all the tools, both online and in-store to capture and build this business.

Keep reading to see how eCater delivers!

Practically all of your potentialcorporate & office catering customerssit in front of their computer each day

94%
of them use an online search tool each day to assist with a buying decision
81%
of them prefer ordering online because of convenience, accountable electronic trail and easy reordering

Customer benefits
Free to use

Flexible fast and accurate

Pay by credit card, Immediate invoice and electronic order trail

More choice and variety – the added assurance of other customer reviews

Purchase history and easy reordering


The ecater customer
92% are female
65% over 30 years old
57% order for business every day
86% Are unaware their local café provided catering. (despite buying coffees and lunches from them)

72%
Car HireNow booked online
Office, lunch & Home Catering Services?
Happening now
61%
FlightsNow booked online
53%
HotelsNow Booked online

What customers order – Current Trends
Buying preferences changing
Pies increasing
Pizza increasing
Salad & cheese’s down
Function food down
Fruit platters even
Breakfast meeting’s up
Sandwich platters up

Facts and stats
Average online order valueis 21% higher
Increased order frequency
Delivery vs Pick Up 70/30%
Increased loyalty & engagement, 80% intend reordering
Online data and reporting, average $,best customer/s, Items etc

How do customers find your café or Food and Catering business?

Enter your cafe home page URL
Type in your Café name, Suburb or post code

A simple link from your site
Online link

Or – individual links from each store

SIMPLE Order Process
Customer chooses from your menu

Customer orders online, pays by cc or account, emailed tax invoice

Cafe receives email & or fax with an sms reminder advising of order, or delivered directly to your POS

Cafe prepares and has ready for delivery or pick up

eCater banks payments, fully reconciled – feedback provided by customer


How it is promoted?
eCater has a two pronged marketing approach
eCater can be found on the web with a strong SEO & SEM strategy with Google page 1 rankings for key search terms
Each café promotes their eCater online ordering menu
Conversation, tell them to go to your site
Printed sandwich bags & coffee lid stickers
Cards, with your eCater web address
Flyers
Posters
Your own URL www.ecater.com.au/yourname

The results for our cafes
Individual business customers worth up to $8,000 each per year to your cafe
50% of orders arriving after 4pm (when you’re normally gone)
New customers beyond your traditional reach, (55% of all eCater orders are new business)
Just 10 orders per week can give youan additional $55,000 per year,$40,000 in profit at 28% COG

http://www.ecater.com.au	1278
http://ecater.com.au	36
http://ecaterfe.ecater.com.au	4
http://translate.googleusercontent.com	2
http://ptest.ecater.com.au	1
http://74.6.147.41	1
http://localhost:53223	1

eCater for cafes, caterers & food businesses.

by ecater on Oct 28, 2010

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eCater for cafes, caterers & food businesses. — Presentation Transcript