eCater for cafes, caterers & food businesses.


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eCater for cafes shows how the eCater online marketplace can generate profits and extra revenue for cafes and caterers & food businesses

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eCater for cafes, caterers & food businesses.

  1. 1.
  2. 2. Corporate/boardroom catering is simple, profitable business for any cafe. Most cafes just want more of it!<br />eCater provides you with all the tools, both online and in-store to capture and build this business.<br /><br />Keep reading to see how eCater delivers!<br />
  3. 3. Practically all of your potentialcorporate & office catering customerssit in front of their computer each day<br /><br />94%<br />of them use an online search tool each day to assist with a buying decision<br />81%<br />of them prefer ordering online because of convenience, accountable electronic trail and easy reordering <br />
  4. 4. Customer benefits<br />Free to use<br /><br />Flexible fast and accurate<br /><br />Pay by credit card, Immediate invoice and electronic order trail<br /><br />More choice and variety – the added assurance of other customer reviews<br /><br />Purchase history and easy reordering<br /><br />
  5. 5. The ecater customer<br />92% are female<br />65% over 30 years old<br />57% order for business every day<br />86% Are unaware their local café provided catering. (despite buying coffees and lunches from them)<br />
  6. 6. 72%<br />Car HireNow booked online<br />Office, lunch & Home Catering Services?<br />Happening now<br />61%<br />FlightsNow booked online<br />53%<br />HotelsNow Booked online<br />
  7. 7. What customers order – Current Trends<br />Buying preferences changing<br />Pies increasing<br />Pizza increasing<br />Salad & cheese’s down<br />Function food down<br />Fruit platters even<br />Breakfast meeting’s up<br />Sandwich platters up<br />
  8. 8. Facts and stats<br />Average online order valueis 21% higher<br />Increased order frequency<br />Delivery vs Pick Up 70/30% <br />Increased loyalty & engagement, 80% intend reordering<br />Online data and reporting, average $,best customer/s, Items etc<br />
  9. 9. How do customers find your café or Food and Catering business?<br />
  10. 10. Enter your cafe home page URL<br /> Type in your Café name, Suburb or post code<br />
  11. 11. A simple link from your site<br />Online link<br />
  12. 12. Or – individual links from each store<br />
  13. 13.
  14. 14. SIMPLE Order Process<br />Customer chooses from your menu<br /><br />Customer orders online, pays by cc or account, emailed tax invoice<br /><br />Cafe receives email & or fax with an sms reminder advising of order, or delivered directly to your POS <br /><br />Cafe prepares and has ready for delivery or pick up<br /><br />eCater banks payments, fully reconciled – feedback provided by customer<br /><br />
  15. 15. How it is promoted?<br />eCater has a two pronged marketing approach<br />eCater can be found on the web with a strong SEO & SEM strategy with Google page 1 rankings for key search terms<br />Each café promotes their eCater online ordering menu <br />Conversation, tell them to go to your site<br />Printed sandwich bags & coffee lid stickers<br />Cards, with your eCater web address <br />Flyers<br />Posters<br />Your own URL<br />
  16. 16. The results for our cafes<br /><ul><li>Individual business customers worth up to $8,000 each per year to your cafe
  17. 17. 50% of orders arriving after 4pm (when you’re normally gone)
  18. 18. New customers beyond your traditional reach, (55% of all eCater orders are new business)
  19. 19. Just 10 orders per week can give youan additional $55,000 per year,$40,000 in profit at 28% COG</li></li></ul><li>