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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Modernizing PavlovBiological predisposition to certain associationsUniversal way to learn simple worms to humans . . . like Little Albert
ReviewIdentify the UCS, UCR, NS — then the post-acquisition CS and CR
Identify the UCS, UCR, NS — then the post-acquisition CS and CR
Months prior to the season opening football game betweenMIT and Harvard, a psychology graduate student went to theHarvard stadium to feed seagulls. For weeks, wearing awhite-and-black-striped shirt he walked up and down thesidelines, blowing on a whistle, and throwing bird seed on tothe ﬁeld.At the season opener, the football game was delayed for 45minutes as ofﬁcials waited for hundreds of seagulls to leavethe ﬁeld. Identify the UCS, UCR, NS — then the post-acquisition CS and CR
Negative Reinforcers• Taking aspirin to relieve a headache• Hurrying home in the winter to get out of the cold• Giving in to an argument or to dog’s begging to end it• Fanning oneself to escape the heat• Leaving a school play if the play is bad• Smoking to relieve anxiety• Faking a stomach ache in order to avoid school• Putting on a seatbelt to silence the warning buzzer• Using an umbrella to escape the rain• Saying “uncle” to stop being beaten
What schedule is being used?1. Car salesman paid on commission?2. Airline frequent-ﬂyer rewards program?3. Detention for eating in the halls?4. Checking Facebook for something interesting?5. Receiving acceptance letters from college?6. Feeling sick after eating McDonald’s?