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flyte school

YouTube Marketing:
How to Increase Your Visibility and
Grow Your Business With Online Video
Rich Brooks
flyt...
TODAY’S GOALS

• Why online video?
• What your videos should be about
• How to promote your videos
• Examine advanced tact...
MY SUMMER VACATION...
MY SUMMER VACATION...
MY SUMMER VACATION...
MY SUMMER VACATION...
HOLISTIC WEB MARKETING

http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING

http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING

• Attraction

http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING

• Attraction
• Retention

http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING

• Attraction
• Retention
• Conversion

http://www.flickr.com/photos/myklroventine/
HOLISTIC WEB MARKETING

• Attraction
• Retention
• Conversion
• Measurement

http://www.flickr.com/photos/myklroventine/
WHY VIDEO?
WHY VIDEO?
WHY VIDEO?
WHY VIDEO?
WHY VIDEO?
WHY VIDEO?
SUCCESSFUL VIDEO TYPES
• How-tos
• Screen capture
• Testimonials
• Tours
• Tips/Secrets
• Series
• Response
WHAT DO I VIDEO ABOUT?
WHAT DO I VIDEO ABOUT?
UNCOVERING KEYWORDS

bit.ly/betterkeywords
UNCOVERING KEYWORDS

bit.ly/betterkeywords
GOOGLE INSIGHTS
GOOGLE INSIGHTS
SEARCH BOX SUGGESTIONS
SEARCH BOX SUGGESTIONS
CREATING EFFECTIVE VIDEOS
CREATING EFFECTIVE VIDEOS
CREATING EFFECTIVE VIDEOS
CREATING EFFECTIVE VIDEOS
WHY YOUTUBE?

• >55% market share of video hosting
• >2b video views/day
• 2nd largest SE; 3rd most visited site
• Avg. vi...
YOUTUBE CONCEPTS
YOUTUBE CHANNELS
CRACKING YOUTUBE SEARCH
CRACKING YOUTUBE SEARCH
CRACKING YOUTUBE SEARCH
ENGAGEMENT
POST-LAUNCH CHECKLIST
POST-LAUNCH CHECKLIST
POST-LAUNCH CHECKLIST
POST-LAUNCH CHECKLIST
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING VIDEOS TOGETHER
LINKING OFFSITE
LINKING OFFSITE
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
HOW TO MAKE AN OVERLAY AD
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
INSIGHTS
BEYOND YOUTUBE
BEYOND YOUTUBE
BEYOND YOUTUBE
BEYOND YOUTUBE
BEYOND YOUTUBE
BEYOND YOUTUBE
THANK YOU

Rich Brooks
flyte new media
www.flyte.biz
www.flyteblog.com
twitter.com/therichbrooks
THANK YOU

Rich Brooks
flyte new media
www.flyte.biz
www.flyteblog.com
twitter.com/therichbrooks
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Youtube marketing

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We're excited to provide our partners with a great resource that compiles important tips, best practices, and strategies to help you build your audience

Published in: Education, Business, Technology
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Transcript of "Youtube marketing "

  1. 1. flyte school YouTube Marketing: How to Increase Your Visibility and Grow Your Business With Online Video Rich Brooks flyte new media www.flyte.biz www.flyteblog.com twitter.com/therichbrooks
  2. 2. TODAY’S GOALS • Why online video? • What your videos should be about • How to promote your videos • Examine advanced tactics • How to measure your ROI
  3. 3. MY SUMMER VACATION...
  4. 4. MY SUMMER VACATION...
  5. 5. MY SUMMER VACATION...
  6. 6. MY SUMMER VACATION...
  7. 7. HOLISTIC WEB MARKETING http://www.flickr.com/photos/myklroventine/
  8. 8. HOLISTIC WEB MARKETING http://www.flickr.com/photos/myklroventine/
  9. 9. HOLISTIC WEB MARKETING • Attraction http://www.flickr.com/photos/myklroventine/
  10. 10. HOLISTIC WEB MARKETING • Attraction • Retention http://www.flickr.com/photos/myklroventine/
  11. 11. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion http://www.flickr.com/photos/myklroventine/
  12. 12. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
  13. 13. WHY VIDEO?
  14. 14. WHY VIDEO?
  15. 15. WHY VIDEO?
  16. 16. WHY VIDEO?
  17. 17. WHY VIDEO?
  18. 18. WHY VIDEO?
  19. 19. SUCCESSFUL VIDEO TYPES • How-tos • Screen capture • Testimonials • Tours • Tips/Secrets • Series • Response
  20. 20. WHAT DO I VIDEO ABOUT?
  21. 21. WHAT DO I VIDEO ABOUT?
  22. 22. UNCOVERING KEYWORDS bit.ly/betterkeywords
  23. 23. UNCOVERING KEYWORDS bit.ly/betterkeywords
  24. 24. GOOGLE INSIGHTS
  25. 25. GOOGLE INSIGHTS
  26. 26. SEARCH BOX SUGGESTIONS
  27. 27. SEARCH BOX SUGGESTIONS
  28. 28. CREATING EFFECTIVE VIDEOS
  29. 29. CREATING EFFECTIVE VIDEOS
  30. 30. CREATING EFFECTIVE VIDEOS
  31. 31. CREATING EFFECTIVE VIDEOS
  32. 32. WHY YOUTUBE? • >55% market share of video hosting • >2b video views/day • 2nd largest SE; 3rd most visited site • Avg. visitor spends >15 min/day • Analytics w/a side of demographics
  33. 33. YOUTUBE CONCEPTS
  34. 34. YOUTUBE CHANNELS
  35. 35. CRACKING YOUTUBE SEARCH
  36. 36. CRACKING YOUTUBE SEARCH
  37. 37. CRACKING YOUTUBE SEARCH
  38. 38. ENGAGEMENT
  39. 39. POST-LAUNCH CHECKLIST
  40. 40. POST-LAUNCH CHECKLIST
  41. 41. POST-LAUNCH CHECKLIST
  42. 42. POST-LAUNCH CHECKLIST
  43. 43. LINKING VIDEOS TOGETHER
  44. 44. LINKING VIDEOS TOGETHER
  45. 45. LINKING VIDEOS TOGETHER
  46. 46. LINKING VIDEOS TOGETHER
  47. 47. LINKING VIDEOS TOGETHER
  48. 48. LINKING VIDEOS TOGETHER
  49. 49. LINKING VIDEOS TOGETHER
  50. 50. LINKING OFFSITE
  51. 51. LINKING OFFSITE
  52. 52. HOW TO MAKE AN OVERLAY AD
  53. 53. HOW TO MAKE AN OVERLAY AD
  54. 54. HOW TO MAKE AN OVERLAY AD
  55. 55. HOW TO MAKE AN OVERLAY AD
  56. 56. HOW TO MAKE AN OVERLAY AD
  57. 57. HOW TO MAKE AN OVERLAY AD
  58. 58. HOW TO MAKE AN OVERLAY AD
  59. 59. HOW TO MAKE AN OVERLAY AD
  60. 60. INSIGHTS
  61. 61. INSIGHTS
  62. 62. INSIGHTS
  63. 63. INSIGHTS
  64. 64. INSIGHTS
  65. 65. INSIGHTS
  66. 66. INSIGHTS
  67. 67. INSIGHTS
  68. 68. BEYOND YOUTUBE
  69. 69. BEYOND YOUTUBE
  70. 70. BEYOND YOUTUBE
  71. 71. BEYOND YOUTUBE
  72. 72. BEYOND YOUTUBE
  73. 73. BEYOND YOUTUBE
  74. 74. THANK YOU Rich Brooks flyte new media www.flyte.biz www.flyteblog.com twitter.com/therichbrooks
  75. 75. THANK YOU Rich Brooks flyte new media www.flyte.biz www.flyteblog.com twitter.com/therichbrooks
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