Home Sellers Seminar - 4/2/11

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  • 1. Eastern Connecticut Association of REALTORS ® Home Seller’s Seminar
  • 2. Overview
    • Deciding when it’s right to sell your house.
    • Hiring the right listing agent.
    • Preparing your home for sale.
    • Understanding how real estate markets work.
    • Setting the right price for your home.
    • Marketing your home.
    • Working with offers.
    • Finalizing the deal.
    • Closing on the sale of your home.
  • 3. The Home Selling Process
    • Deciding when it’s right to sell your house.
  • 4. The Home Selling Process
    • Upsizing?
    • Downsizing?
    • Changing your lifestyle?
    • Be clear about what you want to accomplish and budget accordingly.
  • 5. The Home Selling Process
    • It has to be right
    • Financially
    • Emotionally
  • 6. The Home Selling Process
    • Hiring the right listing agent.
  • 7. The Home Selling Process
    • Choosing a REALTOR®
  • 8. The Home Selling Process
    • Why Use a REALTOR®?
    • There are at least 8 reasons…
  • 9. The Home Selling Process
    • 1. Your REALTORS® are market specialists.
    • 2. REALTORS® are neighborhood experts.
    • 3. REALTORS® have more information on homes than you do.
  • 10. The Home Selling Process
    • 4. REALTORS® save you time.
    • 5. REALTORS® can work with you the way you want to work.
    • 6. REALTORS® share the risk.
  • 11. The Home Selling Process
    • 7. REALTORS® work to protect you from unqualified buyers.
    • 8. REALTORS® know how to close the deal.
  • 12. The Home Selling Process
    • Which REALTOR®?
    • Friends, neighbor or relative – 41%
    • Previously used agent – 23%
    • All others - 36%
    • Make sure that the REALTOR® is familiar with your area.
  • 13. The Home Selling Process
    • Ask about:
    • Experience
    • Type of license
    • Designations and certifications
    • Company track record
    • Marketing plan
    • References
  • 14. The Home Selling Process
  • 15. The Home Selling Process
    • Do you want to be a FSBO?
    • Consider these facts:
    • 9% of sellers in 2010 sold themselves.
    • 42% of those sales were to family members or people they knew.
    • Sellers using an agent had an average sale price of $215,000.
    • Unrepresented sellers had an average sale price of $172,000.
  • 16. The Home Selling Process
    • The Paperwork
    • Exclusive Listing Agreement
    • Property Condition Disclosure Form
    • Dual Agency Agreement
    • Designated Agency Agreement
    • Purchase & Sale Agreement
  • 17. The Home Selling Process
    • Preparing your home for sale.
  • 18. The Home Selling Process
    • Musts!
    • Cosmetic improvements
    • Structural and mechanical repairs
    • Remove clutter, lots of light.
    • Cans!
    • Seller home inspection
    • Remodelling – 73 – 112%
    • www.realtor.org/rmodaily.nsf
    • Search Cost vs. Value
  • 19. The Home Selling Process
    • 1 st impressions
    • Curb appeal
    • Living condition vs. showing condition
    • Staging
    • Appear clean
    • Smell clean
    • Feel clean
  • 20. The Home Selling Process
    • Understanding how real estate markets work
  • 21. The Home Selling Process
    • What do buyers want?
    • Tax incentives
    • Interest rates
    • Demographics
    • Buyer’s market?
    • Seller’s market?
  • 22. The Home Selling Process
    • Tip O’Neill said:
    • “ All politics are local.”
    • It’s also true that all real estate is local.
  • 23. The Home Selling Process
    • Setting the right price for your home.
  • 24. The Home Selling Process
    • Comparative Market Analysis
    • Appraisal
    • Cost vs. value
    • Days on market vs. % of list price received
  • 25. The Home Selling Process
    • Marketing
  • 26. The Home Selling Process
    • Showings by other agents
    • Buyers
    • Open Houses
    • Fair Housing laws
    • Don’t show up for showings!
  • 27. The Home Selling Process
    • Working with offers.
  • 28. The Home Selling Process
    • Is the buyer qualified?
    • What’s an acceptable offer?
    • Is the first offer the best offer?
    • How to handle multiple offers.
  • 29. The Home Selling Process
    • Finalizing the deal.
  • 30. The Home Selling Process
    • The Purchase & Sale Agreement – You’re halfway there!
    • Buyer inspections
    • Appraisal
    • Attorney
    • Homeowner’s insurance
  • 31. The Home Selling Process
    • Closing on the sale
    • of your home.
  • 32. Thank you for attending! Enjoy benefits of using a REALTOR® in the home selling process