What's up with QR Codes, Google Place pages, and Mobile websites?

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A short presentation, geared toward small business owners, explaining and showing examples of QR codes, claimed versus unclaimed Google Place pages, and optimized versus unoptimized mobile web sites.

A short presentation, geared toward small business owners, explaining and showing examples of QR codes, claimed versus unclaimed Google Place pages, and optimized versus unoptimized mobile web sites.

More in: Technology , Travel , Business
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  • 1. Whats up with QR codes?QR stands for Quick Response- It is one of many types of matrix barcodes, one of which is the UPCcode- In frequent use in Japan- Used to help people navigate easily to a website, video, or form from their smartphone- Mostly used offline in print ads, signs eCape • cape cod web design & marketing • 508-217-4499
  • 2. Whats up with QR codes? eCape • cape cod web design & marketing • 508-217-4499
  • 3. Whats up with QR codes? eCape • cape cod web design & marketing • 508-217-4499
  • 4. Whats up with QR codes?Presumably done to show up onGoogle maps,assuming that the photo isanywhere near current. eCape • cape cod web design & marketing • 508-217-4499
  • 5. Whats up with QR codes? eCape • cape cod web design & marketing • 508-217-4499
  • 6. Whats up with QR codes?Which apps to install onyour phone:This list is at QRStuff.comFor iPhone: OptiscanAndroid: Barcode Scanner eCape • cape cod web design & marketing • 508-217-4499
  • 7. Whats up with QR codes?Its FREE to make aQR code!Go to QRStuff.comDont pay! eCape • cape cod web design & marketing • 508-217-4499
  • 8. Whats up with QR codes? Why theyre great: • Easy way to guide people to places on the web • Free to produce • Can be used in many different ways eCape • cape cod web design & marketing • 508-217-4499
  • 9. Whats up with QR codes? Why theyre not great • Not officially mainstream -need to have app native on mobile phones • Need to be used in McDonalds, WalMart, and on American Idol – then theyre mainstream • Only 6% of mobile phone users use them – mostly affluent, educated males • Theyre ugly but if you pretty them up, theyre not as easily recognizable eCape • cape cod web design & marketing • 508-217-4499
  • 10. Whats up with mobile websites,mobile apps, whats the difference? • 35% of American adults own a smart phone. • Pretty much evenly divided between Android and iPhone. • For demographics of the typical visitor to Cape Cod, smart phone usage is more than 60%. • People increasingly use smart phones instead of laptops when theyre traveling. eCape • cape cod web design & marketing • 508-217-4499
  • 11. Whats up with mobile websites,mobile apps, whats the difference? There are 3 things: 1. Your website 2. A mobile version of your website You need to make sure your website displays correctly on mobile phones. You either need to tweak your existing site, or have another version which loads when people go to your site using a mobile phone. 3. A mobile application, or app A whole separate application which people have to download on their phones. Its like a very stripped-down version of your website. You need may one version for iPhone an one for Android. You probably dont need this. eCape • cape cod web design & marketing • 508-217-4499
  • 12. Whats up with mobile websites,mobile apps, whats the difference? Cilantromex.com on desktop computer Cilantromex.com on mobile phone eCape • cape cod web design & marketing • 508-217-4499
  • 13. Whats up with mobile websites,mobile apps, whats the difference? El Rancho Grande on mobile phone El Rancho Grande on desktop computer eCape • cape cod web design & marketing • 508-217-4499
  • 14. Whats up with Google Places &Google maps? eCape • cape cod web design & marketing • 508-217-4499
  • 15. Whats up with Google Places &Google maps? 90% of American businesses have not claimed their Google Places page – even though its free. eCape • cape cod web design & marketing • 508-217-4499