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Social networks like Facebook have exploded in popularity among both students and adults. Social media has millions of users who spend several hours each week interacting on these sites. While educators often consider the risks and downsides of social media, are there also positive lessons we could learn by exploring the traits that makes these tools so engaging. This workshop will compare research on student engagement in school and engagement online, and identify specific strategies Facebook uses to keep users connected and coming back. The session will also explore how these strategies can be adapted to engage students and support authentic and collaborative learning experiences.