February Newsletter
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February Newsletter

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February Newsletter

February Newsletter

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    February Newsletter February Newsletter Document Transcript

    • Gmail - february newsletter Page 1 of 2 Newsletter February 2010 What's New Webinars Date: Feb 24th Hello Social Marketers, Time: 9am PST We have exciting news to share in this February newsletter. 20 minutes Product demo. This month, we are excited to welcome Matt Guild and Arthur Huynh to our marketing team. Watch out for new posts, videos, games and more in our social groups of LinkediN, Twitter, Facebook, YouTube and FlickR. You Date: Feb 24th can reach them at community@ecairn.com. Time: 9:30am PST Dominique Lahaix 30 minutes to answer: CEO What is a community and how do you find your communities? New eCairn Website We are pleased to announce a new website with more ressources and product information. You can now subscribe online to eCairn Conversation™ licenses and buy other products with one click using PayPal. If you have any questions, call Virginie at 650-319-8919 or reach her by email at conversation+sales@ecairn.com Using Information Visualisation to uncover gems in Social Media? Marketers are trained to understand the customer; social media has become a wonderful playground to fulfill this purpose. Let's look at how information analysis and visualization can help. I will pretend I'm a knowledgable and informative expert (which I'm not) and summarize a discussion I had lately with a marketer: -"Are tag clouds useful?" - asks a Marketer -"Sure" - I answered, "By showing what's important in a very file://C:Documents and SettingsSouleverDesktopGmail - february newsletter.htm 4/8/2010
    • Gmail - february newsletter Page 2 of 2 concise manner, it helps you find your way to what's most relevant to you. It's a navigation/organization tool. But in order to understand, you need more" -"Why do I care?" - asks the Marketer -"Because we human beings, have 2 basic communication needs (amongst many): to find something and to understand or study that same thing. As marketers, you are trained to understand the customer." - I replied, "To find something, we use signals like right, left, here, there, behind. One signal at a given time is enough. Applied to information, those signals will be the most frequent words found. Many 'one world' makes a tag cloud. To understand something, we use a combination of signals: a sentence made of several verbs, nouns, adjectives...The meaning will augment as more words are combined together." At eCairn we believe in expression clouds. Expression clouds are visual montages of words which identify patterns of meaning. We have algorithms to produce expression clouds from a set of highly relevant conversations taking place in social media communities. More on eCairn blog. file://C:Documents and SettingsSouleverDesktopGmail - february newsletter.htm 4/8/2010