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eCairn - Brochure

eCairn - Brochure






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    eCairn - Brochure eCairn - Brochure Document Transcript

    • Offre de Services Conversation Overview eCairn Conversation™ enables you to listen and understand the nature of on-going discussions in targeted communities, as it pertains to your brand, competitors or topics of relevance. With Conservation you engage collaboratively and efficiently with key influencers. Social media engagement is for brands that have embraced the change brought by social media and want to tell their stories to targeted communities and influencers in order to grow their attention where it makes the most sense. Communities are driving the conversation around your agenda Located in Los Gatos, CA, eCairn brings science to social media engagement with eCairn Conversation™ on-demand collaborative solution to identify, understand, measure and engage social communities. The eCairn logo, «eCairn », « eCairn Conversation(tm) are either registered trademarks or service marks of eCairn Inc.
    • Offre de Services Conversation By empowering your customers to connect with each Measure your attention other, social media has effectively taken you out of the driver’s seat and you are no longer in control of level from Influencers your message. and within relevant Conversations Thus, now is the time to: 1. Invest in attention development 2. Focus on who matters: core influencers and communities 3. Understand what matters through their lens 4. Build trust through focused and relevant engagement and content Conversation is an easy 4 steps collaborative process: 1. Identify your communities 2. Listen to conversations as a team 3. Engage with key influencers as a team 4. Measure using 3 key metrics 5. Expand your reach using community relevant SEO and advertising Share of mind: find out who’s talking the most about Community Map you. Share of voice: understand your brand share of voice and compare with your competitors to understand how it trends over time. Share of conversation: understand your share and trend in selected conversation to compare against your competitors. eCairn’s leading PR and Marketing Understand conversations Agencies Partner Network using Expression Text eCairn complements its social media marketing Cloud software platform with consulting from Partners. Whether your needs are simple or extensive, eCairn's connects you with the leading PR and Advertising agencies in the US and in Europe to build quickly a complete offering around your influencers and community marketing. eCairn Product Offerings conversation+sale@ecairn.com, Tel: 650-319-8919 www.ecairn.com