Administrator Tutorial - eCairn Conversation(tm)

Key Concepts Key Concepts Joe Mary . Workgroup Workgroup . Users John Mike Geoff Projects Joe Joe Mike John Project 1 John Project 2 Mary Project N Mary Geoff Mike Geoff Relevant Social Conversations from social Media media sources like blogs, Sources twitter accounts, facebook, ...

Community Engagement Process Community Engagement Process THE 4 KEY STEPS: Strategy 1. Find Communities Identify Influencers Buzz 4. Measure Outreach 2. Understand Results Content Marketing the Private community Conversation Advertising ●Share of Voice ●Listen to top influencers ●Share of Mind ●Search & Filter ●Share of Conversations 3. Build and ●Annotate & Share (on your fav topic) Manage ●Analyse and View Trends Integrated Community Plan

Dashboard and Workflow Dashboard and Workflow Better Manage your Team Social Media Engagement Process Real-Time Team Record and Track Activity Update your Actions Measure your Share Understand your Influence in Understand your Influence in of Voice the Community the Community

Reporting Reporting Build Custom-Reports to Share your Progress Export Graphs Export Posts

ADMINISTRATOR ROLE ADMINISTRATOR ROLE 1. Setup 1. Setup and 2. Configure 2. Configure Users Projects Assign Users to Projects

http://conversation.ecairn.com	1939
http://localhost	17
http://champagne.argyl.fr	5
http://sa00201.corp.local	4
http://184.73.184.104	3
http://localhost:3000	1
http://sa00201	1

Administrator Tutorial - eCairn Conversation(tm)

by eCairn Inc. on Mar 02, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

7 Embeds 1,970

Statistics

Administrator Tutorial - eCairn Conversation(tm) — Webinar Transcript