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Administrator Tutorial - eCairn Conversation(tm)
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Administrator Tutorial - eCairn Conversation(tm)

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Administrator tutorial for eCairn Conversation(tm)

Administrator tutorial for eCairn Conversation(tm)

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  • 1. Key Concepts Key Concepts Joe Mary . Workgroup Workgroup . Users John Mike Geoff Projects Joe Joe Mike John Project 1 John Project 2 Mary Project N Mary Geoff Mike Geoff Relevant Social Conversations from social Media media sources like blogs, Sources twitter accounts, facebook, ...
  • 2. Community Engagement Process Community Engagement Process THE 4 KEY STEPS: Strategy 1. Find Communities Identify Influencers Buzz 4. Measure Outreach 2. Understand Results Content Marketing the Private community Conversation Advertising ●Share of Voice ●Listen to top influencers ●Share of Mind ●Search & Filter ●Share of Conversations 3. Build and ●Annotate & Share (on your fav topic) Manage ●Analyse and View Trends Integrated Community Plan
  • 3. Dashboard and Workflow Dashboard and Workflow Better Manage your Team Social Media Engagement Process Real-Time Team Record and Track Activity Update your Actions Measure your Share Understand your Influence in Understand your Influence in of Voice the Community the Community
  • 4. Reporting Reporting Build Custom-Reports to Share your Progress Export Graphs Export Posts
  • 5. ADMINISTRATOR ROLE ADMINISTRATOR ROLE 1. Setup 1. Setup and 2. Configure 2. Configure Users Projects Assign Users to Projects