Social Engagement: How ConsumerBell Evolved Social Engagement

510 views
475 views

Published on

A presentation on how ConsumerBell evolved social engagement for its sites and products from 2010-2012.

Case examples include:
- bad twitter widgets
- ways to share
- blogging widgets
- marketing channels
- improving experience
- mobile

Presentation given to invite-only group "800 Birds" in Palo Alto, CA July 2012.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
510
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Engagement: How ConsumerBell Evolved Social Engagement

  1. 1. CONNECTING COMPANIES AND CONSUMERSDURING RECALLS
  2. 2. Social Engagement and Recalls Mission and Statement  Mission and Vision  THE BIG QUESTION Consumers and Users  Step One: Get Consumers  Getting Fancy  Step Two: Social  Search By Category  Sharing Not Always Caring Objectives  The Goals / Marketplace  Experience Redemptions  Easy Forms FUTURE  Mom bloggers / Video Content  Notifications Making Safety Easier
  3. 3. Mission Statement Make product recalls easy and accessible for companies and consumers Making Safety Easier
  4. 4. QuestionHow do we make recalls SEXY? Making Safety Easier
  5. 5. Step One: Get ConsumersWe setup a generic contact page to get users to submit info Making Safety Easier
  6. 6. Getting Fancy The fancier our page the lower the conversions.“You guys workfor Chase!”--crazy consumer Making Safety Easier
  7. 7. Step Two: Social?Blogging is fun!! Making Safety Easier
  8. 8. Searching by Category January 2011 Making Safety Easier
  9. 9. Sharing Not Always CaringNot all tweet and share buttons are alike Making Safety Easier
  10. 10. The Goals1) Notify Consumers2) Offer a better Experience Making Safety Easier
  11. 11. The Marketplace Making Safety Easier
  12. 12. The Experience: Redemptions Making Safety Easier
  13. 13. Easy Forms… Making Safety Easier
  14. 14. Mom Bloggers: Greatest EnemyOr powerful weapon  Making Safety Easier
  15. 15. Video Content:Roundups > Shoutouts > Personal > How To Making Safety Easier
  16. 16. Video SocialEventually users make them for you: Making Safety Easier
  17. 17. How Do We Notify? Blog Twitter Facebook Tumblr Pinterest Email Campaigns News Widget “MakingSafetyEasier” Making Safety Easier
  18. 18. Better Experience Integrations Mashups Mobile and Video Affiliates and partners Updating an Industry Making Safety Easier
  19. 19. Balancing Act Making Safety Easier

×