Social Networking and Your LibraryPresentation for WRSLAI, 11th June, 2012, Galway. Eddie Byrne, Dublin City Public Librar...
Social Networking and Your LibrarySocial Networking is…    the act of connecting via social media.Social Media is…    the ...
Social Networking and Your Library                                 Channels:                                 FacebookInclu...
Social Networking and Your LibraryNetwork:             Discuss:                         Publish:Facebook             Meebo...
Social Networking and Your Library    • Why do it?    • Are there benefits for the Library?    • What are the initial cons...
Social Networking and Your LibraryEngaging with Social Media                                      • 84.2% of Irish Interne...
LocationLocation                 world wide webLocation!         Your     organisation’s               Where people       ...
Social Networking and Your LibraryEngaging with Social MediaThe WHY QuestionWhy, what are the benefits?• Gives the library...
Social Networking and Your LibraryEngaging with Social Media*** Secure management support ***Think…Where are our users?Who...
Social Networking and Your LibraryPlanning and Managing Social MediaDo you have a plan?Develop a Social Media Strategy.Ide...
Social Networking and Your LibraryPlanning and Managing Social MediaSocial Media Policy for Staff – Why?Outlines the corpo...
Social Networking and Your LibraryDublin City Council - Social Media Content Policy (public-facing)We want you to feel com...
Social Networking and Your Library                                              Cases in PointPlanning and Managing Social...
Social Networking and Your LibraryPlanning and Managing Social MediaLegal Risks and ProtocolsDefamationPrivacyCopyrightBra...
Social Networking and Your LibraryPlanning and Managing Social MediaImplement Prudent (Legal) Risk Management Strategies- ...
Social Networking and Your LibraryPlanning and Managing Social MediaRisk Reduction Measures• Use established services• Ris...
Social Networking and Your LibraryPlanning and Managing Social MediaDo not… create without a planDo not… leave page idleDo...
Social Networking and Your LibraryResource Demands- Who- Skills- Time Factor- Training- Service / Software Costs- Ancillar...
Social Networking and Your LibraryMeasuring Success- Analytics- Measure, Review, ReviseInsightsNo. of ‘Likes’, ‘Followers’...
twittercounter.com
Social Networking and Your Library          The reach of a Tweet!
Social Networking and Your Library        Dublin-based Mo has 452 followers
Social Networking and Your Library                            Thank You                                    Eddie Byrne    ...
Next up…•Dublin City Public Libraries & Archive – Social Media Presences•Social Media equates with Social Interaction, equ...
Social Networking and Your Library Dublin City Public Libraries &            Archive   Social Media Presences          (so...
Facebook           Twitter
YouTubeflickr
deliciousslideshare
Netvibes              ~        Library PortalVimeo
Library Blog       Library Blog               ~www.dublincitypubliclibraries.com
Other blog-based sites
Social Networking and Your LibraryVisit:Facebook: https://www.facebook.com/DublinCityPublicLibrariesTwitter: http://twitte...
Next up…•Social Media equates with Social Interaction, equates withConversation•Twitter•Case Study – Image Galleries•Case ...
Social Networking and Your Library      Social Media equates with Social   Interaction, equates with ConversationSocial Me...
Commenting, Tagging, Sharing
Conversation
Conversation
Listening
Content Creation
Next up…3.Twitter4.Case Study – Image Galleries5.Case Study - Netvibes
Social Networking and Your Library           Twitter
Twitter…embedded inother locations.
Social Networking and Your Library        Monitoring your Social Networks                  HootSuite
Retweets RepliesFavourites
Social Networking and Your Libraryalso…• Twitter Search (+ Advanced)• Seesmic• Tweetdeck (install)• Whathashtag• Monitter ...
Next up…3.Case Study – Image Galleries4.Case Study - Netvibes
Case Study - Image Galleries                                        > 1500 Images    www.dublincitypubliclibraries.com
1,691 followers (05 Jun 2012)                                1,157 likes (08 Jun 2012)
Dublin City Public Libraries’ Blog and Image Gallery Site                     April – October 2010                       >...
Conversation around the Images
Conversation around the Images
Conversation around the Images
Engagement       Flash in the Pan? Here we are again......brilliant, mind you the Doc shouldve been arrested by the       ...
http://northstrandbombing.wordpress.com/video/                                                   Slideshow of             ...
Next up…3.Case Study - Netvibes
Social Networking and Your Library                     Case Study - Netvibes     Why?     • To facilitate centralised mana...
Social Networking and Your Library            What is a LIBRARY Portal?     • Value-added Extension of the Librarys main W...
Social Networking and Your Library              Considerations     • Budget & Resources     • Timeline     • Off-the-Shelf...
Social Networking and Your Library      Strengths of These Platforms         • Web based: there is no software to download...
UWA widget (html)                                                      UWA widget (html)                                  ...
Social Networking and Your Library                                        Risks?     • Platform Failure (Interruptions to ...
Social Networking and Your Library            Jan – Mar 2010                                      Visits: 1607            ...
Social Networking and Your Library            Jan – Mar 2010                                      Visits: 1607            ...
Social Networking and Your Library                                                                     Usage     Referrals...
• once every other day          • twice or three times67     Acknowledgement: Giada Gelli     Case Study - Netvibes
Bringing the user closer to the library.        To what extent do you think Web 2.0 tools, e.g. blogs, Netvibes,        Fa...
Support69    www.netvibes.com/dublincitypubliclibraries     Dublin City Public Libraries
Social Networking and Your Library                 Netvibes - a Success?     • Zero Financial Outlay in terms of Product P...
Social Networking and Your Library            Other libraries making use of Netvibes…71                                   ...
Social Networking and Your Library72                            Libraries of the University of Groningen                  ...
Social Networking and Your Library73                 The Central Medical Library, University Medical Center Groningen     ...
Social Networking and Your Library                            Thank You                                    Eddie Byrne    ...
Social Networking and Your Library
Social Networking and Your Library
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Presentation given by Eddie Byrne at the Western Regional Section, Library Association of Ireland, Annual Seminar, 11 June 2012, Oranmore, Galway, Ireland.

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Social Networking and Your Library

  1. 1. Social Networking and Your LibraryPresentation for WRSLAI, 11th June, 2012, Galway. Eddie Byrne, Dublin City Public Libraries
  2. 2. Social Networking and Your LibrarySocial Networking is… the act of connecting via social media.Social Media is… the technology / the platform / the channel …used to interact socially and to create contentSocial Media is about… Building Relationships Building Content Interacting Online (with Library Users)Social Media equates with Social Interaction, equates with Conversation Social media is a dialogue, NOT a monologue
  3. 3. Social Networking and Your Library Channels: FacebookIncludes: YouTubeSocial networks TwitterBlogs FlickrMicro-blogging SlideshareForums Google+WikisPodcasts Platforms:Social Bookmarking WordpressDigital Content (audio, video) Netvibes SurveyMonkey CMS / Blog software
  4. 4. Social Networking and Your LibraryNetwork: Discuss: Publish:Facebook Meebo (discontinued 16/07/12!) WordpressLinkedin Digsby BloggerNing Forums WikiHi5 Skype Blogs/CMSGoogle+ MSN NetvibesShare: Microblog:YouTube Twitterflickr TumblrslideshareDeliciousPinterest
  5. 5. Social Networking and Your Library • Why do it? • Are there benefits for the Library? • What are the initial considerations? • What are the Issues / Risks? • Will people use it?5
  6. 6. Social Networking and Your LibraryEngaging with Social Media • 84.2% of Irish Internet Users use Social Networks (Dec’10)The WHY Question • 77% of all Irish Internet Users use Facebook • 50% of Irish population over 15 years use Facebook (c.1.75m)Why care?• Numbers using social technology• Numbers visiting social networks• The most popular online activity• Social media users expect organisations to have a presence“The conversation will take place regardless, better to be part of it”
  7. 7. LocationLocation world wide webLocation! Your organisation’s Where people website are at
  8. 8. Social Networking and Your LibraryEngaging with Social MediaThe WHY QuestionWhy, what are the benefits?• Gives the library a wider web presence• Sharing information• Service Promotion / Marketing Opportunities• Cost effective communications / Economical way of engaging• Rapid dissemination of information / efficiencies• Speedy feedback• Attract users• Retain users• Build online communities• Leveraging free technology
  9. 9. Social Networking and Your LibraryEngaging with Social Media*** Secure management support ***Think…Where are our users?Who are we trying to reach?Goals?e.g.- Raise awareness- Drive website traffic- Provide multiple means of accessing information- Generate interest and enthusiasm in your service
  10. 10. Social Networking and Your LibraryPlanning and Managing Social MediaDo you have a plan?Develop a Social Media Strategy.Identify suitable channels to use.How will we use the different channels?Who will do it?Internet Access / FirewallsSetting up AccountsSM Policy for staffSM policy for library usersPolicy on…- Posting- Moderation- Comments- Updates – how often?Risk management / Social Media Crisis Plan
  11. 11. Social Networking and Your LibraryPlanning and Managing Social MediaSocial Media Policy for Staff – Why?Outlines the corporate guidelines in communicating with the publicHelps staff understand what they can and can’t do online (ground rules)Protects the organisation against risksPolicy Tips:-Be specific – detail information never to be postedEducate the employeeUpdate other policies accordinglyDiscuss consequences
  12. 12. Social Networking and Your LibraryDublin City Council - Social Media Content Policy (public-facing)We want you to feel comfortable using our social media sites. The conversationshould be respectful and contain language that is appropriate for all groups and allages.We reserve the right to remove comments that are obscene, indecent; containthreats or personal attacks of any kind; are defamatory, libellous or contain adhominem attacks; contain offensive terms directed to ethnic or racial groups; orpromote or endorse a product or service.We encourage all users of our social media sites to act respectfully to other users.Our official social media sites are manned Monday to Friday 9am to 5pm. We willnot reply to every individual question or comment, but will usually reply to a themethat emerges based on comments received.Individual enquiries can be dealt with by emailing … or by ringing telephone number… (8:30am to 6pm Monday to Friday).----------------------------See also Meath Co. Co. Social Media Policy - http://bit.ly/Mz1gDK
  13. 13. Social Networking and Your Library Cases in PointPlanning and Managing Social Media • Pageflakes Experience • Delicious change of ownershipRisks • YouTube video length limitation • Twitter – rss feed not easily obtained• Potential for data loss or misuse • Wordpress – introduction of adverts • Netvibes – unsuitable for children’s desktop• Risk of service malfunction/interruption • Slide.com, bloglines, odeo – gone • Meebo shutting down, 11, July 2012• Risk of complete loss of service • Flickr – annual cost c.€20• Legal Risks • Premium servicesDisadvantages• Reliance on third parties with whom there may be no contractualagreements• Loss of Control• Forced Ads• Hidden Costs / Free v Premium Services
  14. 14. Social Networking and Your LibraryPlanning and Managing Social MediaLegal Risks and ProtocolsDefamationPrivacyCopyrightBrand and Image ProtectionData ProtectionEmployment LawVicarious LiabilityEmployees’ ResponsibilitiesTo moderate or not to moderate…?Dealing with complaints
  15. 15. Social Networking and Your LibraryPlanning and Managing Social MediaImplement Prudent (Legal) Risk Management Strategies- Raising Awareness- Internet / Social Media Usage Policy- Protocols for Posting Online- Terms and Conditions on Website / SM Presence- Expeditious response to take down requests (without prejudice)“Staff contributing stories to the library blog do so in their capacity as employees ofDublin City Council, and as such do so for business purposes only. Contributingwriters must not publish any content that could, potentially or otherwise, impact on thereputation and good name of Dublin City Council. It is every staff member’s duty to useDublin City Council’s resources responsibly, professionally, ethically, and lawfully.”
  16. 16. Social Networking and Your LibraryPlanning and Managing Social MediaRisk Reduction Measures• Use established services• Risk Assessment and Management Plan• Identify alternatives• Perform Backups• Migration Issues• Monitor web presences regularly
  17. 17. Social Networking and Your LibraryPlanning and Managing Social MediaDo not… create without a planDo not… leave page idleDo not… post too muchDo not… post inappropriatelyDo not… ignore comments, criticisms, questionsDo not… get pulled into confrontationsDo not… ignore your other dutiesDo… link accounts togetherBe courteousBe aware you are representing your organisation
  18. 18. Social Networking and Your LibraryResource Demands- Who- Skills- Time Factor- Training- Service / Software Costs- Ancillary Software (e.g. media editing)What are your capabilities?Do you have someone to administer the SM Plan?Who will update it?
  19. 19. Social Networking and Your LibraryMeasuring Success- Analytics- Measure, Review, ReviseInsightsNo. of ‘Likes’, ‘Followers’, ‘Subscribers’People talking aboutEngaged usersTotal reachRetweets (RT)MentionsNo. of ViewsReferralsDemographics
  20. 20. twittercounter.com
  21. 21. Social Networking and Your Library The reach of a Tweet!
  22. 22. Social Networking and Your Library Dublin-based Mo has 452 followers
  23. 23. Social Networking and Your Library Thank You Eddie Byrne Dublin City Public Libraries & Archive Tel 01 6744831 Email: edward.byrne@dublincity.ie Twitter: @ebyrne41 LinkedIn: http://ie.linkedin.com/in/ebyrne41 Slideshare.net: ebyrne41Presentation for WRSLAI, 11th June, 2012, Galway. Eddie Byrne, Dublin City Public Libraries
  24. 24. Next up…•Dublin City Public Libraries & Archive – Social Media Presences•Social Media equates with Social Interaction, equates withConversation•Twitter•Case Study – Image Galleries•Case Study - Netvibes
  25. 25. Social Networking and Your Library Dublin City Public Libraries & Archive Social Media Presences (some of!)
  26. 26. Facebook Twitter
  27. 27. YouTubeflickr
  28. 28. deliciousslideshare
  29. 29. Netvibes ~ Library PortalVimeo
  30. 30. Library Blog Library Blog ~www.dublincitypubliclibraries.com
  31. 31. Other blog-based sites
  32. 32. Social Networking and Your LibraryVisit:Facebook: https://www.facebook.com/DublinCityPublicLibrariesTwitter: http://twitter.com/#!/dubcilibSlideshare: http://www.slideshare.net/dubcilib/Vimeo: http://vimeo.com/dubcilibYouTube: http://www.youtube.com/user/dubcilibflickr: http://www.flickr.com/photos/dublincitypubliclibrariesdelicious: http://delicious.com/dublincitypubliclibrariesNetvibes: http://www.netvibes.com/dublincitypubliclibrariesCommunityWalk: http://www.communitywalk.com/DublinCityPublicLibrariesLibrary Blog: www.dublincitypubliclibraries.comDublin: One City, One Book: http://www.dublinonecityonebook.ie/North Strand Bombing Reminiscences:http://northstrandbombing.wordpress.com/Shelbourne FC Red Reminiscences:http://dublinsportsarchive.wordpress.com/
  33. 33. Next up…•Social Media equates with Social Interaction, equates withConversation•Twitter•Case Study – Image Galleries•Case Study - Netvibes
  34. 34. Social Networking and Your Library Social Media equates with Social Interaction, equates with ConversationSocial Media is about… Building Relationships Building Content Interacting Online (with Library Users)
  35. 35. Commenting, Tagging, Sharing
  36. 36. Conversation
  37. 37. Conversation
  38. 38. Listening
  39. 39. Content Creation
  40. 40. Next up…3.Twitter4.Case Study – Image Galleries5.Case Study - Netvibes
  41. 41. Social Networking and Your Library Twitter
  42. 42. Twitter…embedded inother locations.
  43. 43. Social Networking and Your Library Monitoring your Social Networks HootSuite
  44. 44. Retweets RepliesFavourites
  45. 45. Social Networking and Your Libraryalso…• Twitter Search (+ Advanced)• Seesmic• Tweetdeck (install)• Whathashtag• Monitter (or Twitterfall)• Bit.ly (account + browser extension)
  46. 46. Next up…3.Case Study – Image Galleries4.Case Study - Netvibes
  47. 47. Case Study - Image Galleries > 1500 Images www.dublincitypubliclibraries.com
  48. 48. 1,691 followers (05 Jun 2012) 1,157 likes (08 Jun 2012)
  49. 49. Dublin City Public Libraries’ Blog and Image Gallery Site April – October 2010 > 191,000 page views c.26,000 visits > 8,300 visits from referral sites, of those:c.1,900 referrals from Facebook (1,400 referrals to Image Galleries) c.1,700 referrals from discussion forums (most to Image Galleries) c.300 referrals from Twitter (c.80 referrals to Image Galleries) 83 referrals from flickr 135 Fb likes ‘Dublin in the Rare Oul’ Times’ Image Gallery Posted notice on Facebook 17 Oct – within 24 hours, 45 referrals to Gallery from Fb. (98 referrals to whole site) 11 Fb shares, 8 Fb likes Tweeted 18 Oct - within 24 hours, 21 referrals to Gallery from Twitter 1 Retweet
  50. 50. Conversation around the Images
  51. 51. Conversation around the Images
  52. 52. Conversation around the Images
  53. 53. Engagement Flash in the Pan? Here we are again......brilliant, mind you the Doc shouldve been arrested by the fashion police for the chequered suit ...great site Brilliant stuff! Memories :-) …also dublin.ie I love it! More of this please! forums… …from boards.ie Quality dcpldigital.http://bit.ly/Lj1E8k absolutely fantastic site, A few years before my time but amazing pictures and to put faces on the lads… thank you for this great display. brilliant, brings back sooo many memories… Great stuff. Lots of flashbacks in there! Maybe in 35yrs they will do another one on Dublin hurlers. Starting with NHL Final 2011 -:) Up the Dubs. Classic stuff - thanks for posting. Thank you for putting these photos on the forum . been looking as well .number 8 is walden motor company . where i "worked" 1969 to 1980. excellent photos Another brilliant collection, every one of the pics are enjoyable, keep up the good work. Terrific collection great addition.
  54. 54. http://northstrandbombing.wordpress.com/video/ Slideshow of photographs, accompanied by oral reminiscences. Video created from images and audio using ProShow Gold. Video hosted on YouTube, embedded elsewhere. Dublin City Archives’ North Strand Bombing Reminiscences Oral History Project.
  55. 55. Next up…3.Case Study - Netvibes
  56. 56. Social Networking and Your Library Case Study - Netvibes Why? • To facilitate centralised management of the Internet desktop on all public access PCs (200+) across 21 locations • To provide a value-added product for our Library Web Users • To provide greatly enhanced access to a range of select resources • To enable the promotion of library activities and services via the public access Internet PCs58 www.netvibes.com/dublincitypubliclibraries
  57. 57. Social Networking and Your Library What is a LIBRARY Portal? • Value-added Extension of the Librarys main Website • Virtual Resource Centre59
  58. 58. Social Networking and Your Library Considerations • Budget & Resources • Timeline • Off-the-Shelf or Bespoke? • Hosting – Local or Remote? • Ease of Implemention & Maintenance • Adaptability, Flexibility • Performance – Stability, Speed60 • Promotion
  59. 59. Social Networking and Your Library Strengths of These Platforms • Web based: there is no software to download • Can be accessed from any computer anywhere • Access to whole host of developed modules (widgets) • Anything with an RSS feed can be added • Can share content • Can be made public • Customisable. multiple tab capability61 • Minimal technical knowledge required
  60. 60. UWA widget (html) UWA widget (html) Stick your notes widget Link widget Webpage widget Weather widget62 Dublin City Public Libraries
  61. 61. Social Networking and Your Library Risks? • Platform Failure (Interruptions to Service) • Platform Failure (Loss of Service) • Widget Failure (Malfunction) • Failure of Associated Services (delicious, Twitter) • Reliance on third parties with whom there are no contractual agreements (Risk Assessment for Use of Third Party Web 2.0 Services: A UKOLN Briefing Document, QA Focus, Nov 2007.) Risk Management • Risk Management Strategy in Place • RSS Backup • Netvibes Support63 • Alternative Solution Ready to Go Case Study - Netvibes
  62. 62. Social Networking and Your Library Jan – Mar 2010 Visits: 1607 From Library Internet PCs: 1115 From Outside Library: 492 (Outside Ireland – 441)1732 = 373 + 213 + 155 + 123 + 144 + 475 + 124Library = 70.5% 64.3% 50.3% 56.9% 56.9% 87.8% 54.8%64 572 – Outside Library From Outside Library: 1064 406 – Outside Ireland (Outside Ireland – 847)
  63. 63. Social Networking and Your Library Jan – Mar 2010 Visits: 1607 From Library Internet PCs: 1115 From Outside Library: 492 (Outside Ireland – 441)1732 = 373 + 213 + 155 + 123 + 144 + 475 + 124Library = 70.5% 64.3% 50.3% 56.9% 56.9% 87.8% 54.8%65 572 – Outside Library From Outside Library: 1064 406 – Outside Ireland (Outside Ireland – 847)
  64. 64. Social Networking and Your Library Usage Referrals from Netvibes Page To: (Jan - Mar 2010) Online Catalogue: 291 Ranking: No.3 of 52 sources (no.2 – Borrowbooks.ie: 2426; no.4 Wikipedia: 89; no.5 Twitter 69) dublincity.ie: 354 Ranking: No.27 of 2280 sources (Libraries’ Pages – c.266)66
  65. 65. • once every other day • twice or three times67 Acknowledgement: Giada Gelli Case Study - Netvibes
  66. 66. Bringing the user closer to the library. To what extent do you think Web 2.0 tools, e.g. blogs, Netvibes, Facebook, Twitter, Flickr, are helping you get more involved in your library?35.0% 29.3%30.0% 24.1%25.0% 20.7%20.0% 15.5%15.0% 10.3%10.0%5.0%0.0% To a great To some To a little Not at all No opinion extent extent extent Giada Gelli, LAI/CILIP Conference April 2010
  67. 67. Support69 www.netvibes.com/dublincitypubliclibraries Dublin City Public Libraries
  68. 68. Social Networking and Your Library Netvibes - a Success? • Zero Financial Outlay in terms of Product Purchase / Maintenance • Cost Measured in Terms of Staff Time Only • Less Intervention Required by IT Support • Easy to Implement and Maintain • Product Fulfills Requirements (the Why?) • Solution proving largely stable and flexible • Strategies in place in the event of interruptions/ failures70 • People ARE Using It!
  69. 69. Social Networking and Your Library Other libraries making use of Netvibes…71 http://www.netvibes.com/discoverycollegelibrary
  70. 70. Social Networking and Your Library72 Libraries of the University of Groningen http://www.netvibes.com/ruglibraries#Bibliotheekzake n
  71. 71. Social Networking and Your Library73 The Central Medical Library, University Medical Center Groningen http://www.netvibes.com/cmb
  72. 72. Social Networking and Your Library Thank You Eddie Byrne Dublin City Public Libraries & Archive Tel 01 6744831 Email: edward.byrne@dublincity.ie Twitter: @ebyrne41 LinkedIn: http://ie.linkedin.com/in/ebyrne41 Slideshare.net: ebyrne41Presentation for WRSLAI, 11th June, 2012, Galway. Eddie Byrne, Dublin City Public Libraries

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