Social Networking and Your Library
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Presentation given by Eddie Byrne at the Western Regional Section, Library Association of Ireland, Annual Seminar, 11 June 2012, Oranmore, Galway, Ireland.

Presentation given by Eddie Byrne at the Western Regional Section, Library Association of Ireland, Annual Seminar, 11 June 2012, Oranmore, Galway, Ireland.

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Social Networking and Your Library Presentation Transcript

  • 1. Social Networking and Your LibraryPresentation for WRSLAI, 11th June, 2012, Galway. Eddie Byrne, Dublin City Public Libraries
  • 2. Social Networking and Your LibrarySocial Networking is… the act of connecting via social media.Social Media is… the technology / the platform / the channel …used to interact socially and to create contentSocial Media is about… Building Relationships Building Content Interacting Online (with Library Users)Social Media equates with Social Interaction, equates with Conversation Social media is a dialogue, NOT a monologue
  • 3. Social Networking and Your Library Channels: FacebookIncludes: YouTubeSocial networks TwitterBlogs FlickrMicro-blogging SlideshareForums Google+WikisPodcasts Platforms:Social Bookmarking WordpressDigital Content (audio, video) Netvibes SurveyMonkey CMS / Blog software
  • 4. Social Networking and Your LibraryNetwork: Discuss: Publish:Facebook Meebo (discontinued 16/07/12!) WordpressLinkedin Digsby BloggerNing Forums WikiHi5 Skype Blogs/CMSGoogle+ MSN NetvibesShare: Microblog:YouTube Twitterflickr TumblrslideshareDeliciousPinterest
  • 5. Social Networking and Your Library • Why do it? • Are there benefits for the Library? • What are the initial considerations? • What are the Issues / Risks? • Will people use it?5
  • 6. Social Networking and Your LibraryEngaging with Social Media • 84.2% of Irish Internet Users use Social Networks (Dec’10)The WHY Question • 77% of all Irish Internet Users use Facebook • 50% of Irish population over 15 years use Facebook (c.1.75m)Why care?• Numbers using social technology• Numbers visiting social networks• The most popular online activity• Social media users expect organisations to have a presence“The conversation will take place regardless, better to be part of it”
  • 7. LocationLocation world wide webLocation! Your organisation’s Where people website are at
  • 8. Social Networking and Your LibraryEngaging with Social MediaThe WHY QuestionWhy, what are the benefits?• Gives the library a wider web presence• Sharing information• Service Promotion / Marketing Opportunities• Cost effective communications / Economical way of engaging• Rapid dissemination of information / efficiencies• Speedy feedback• Attract users• Retain users• Build online communities• Leveraging free technology
  • 9. Social Networking and Your LibraryEngaging with Social Media*** Secure management support ***Think…Where are our users?Who are we trying to reach?Goals?e.g.- Raise awareness- Drive website traffic- Provide multiple means of accessing information- Generate interest and enthusiasm in your service
  • 10. Social Networking and Your LibraryPlanning and Managing Social MediaDo you have a plan?Develop a Social Media Strategy.Identify suitable channels to use.How will we use the different channels?Who will do it?Internet Access / FirewallsSetting up AccountsSM Policy for staffSM policy for library usersPolicy on…- Posting- Moderation- Comments- Updates – how often?Risk management / Social Media Crisis Plan
  • 11. Social Networking and Your LibraryPlanning and Managing Social MediaSocial Media Policy for Staff – Why?Outlines the corporate guidelines in communicating with the publicHelps staff understand what they can and can’t do online (ground rules)Protects the organisation against risksPolicy Tips:-Be specific – detail information never to be postedEducate the employeeUpdate other policies accordinglyDiscuss consequences
  • 12. Social Networking and Your LibraryDublin City Council - Social Media Content Policy (public-facing)We want you to feel comfortable using our social media sites. The conversationshould be respectful and contain language that is appropriate for all groups and allages.We reserve the right to remove comments that are obscene, indecent; containthreats or personal attacks of any kind; are defamatory, libellous or contain adhominem attacks; contain offensive terms directed to ethnic or racial groups; orpromote or endorse a product or service.We encourage all users of our social media sites to act respectfully to other users.Our official social media sites are manned Monday to Friday 9am to 5pm. We willnot reply to every individual question or comment, but will usually reply to a themethat emerges based on comments received.Individual enquiries can be dealt with by emailing … or by ringing telephone number… (8:30am to 6pm Monday to Friday).----------------------------See also Meath Co. Co. Social Media Policy - http://bit.ly/Mz1gDK
  • 13. Social Networking and Your Library Cases in PointPlanning and Managing Social Media • Pageflakes Experience • Delicious change of ownershipRisks • YouTube video length limitation • Twitter – rss feed not easily obtained• Potential for data loss or misuse • Wordpress – introduction of adverts • Netvibes – unsuitable for children’s desktop• Risk of service malfunction/interruption • Slide.com, bloglines, odeo – gone • Meebo shutting down, 11, July 2012• Risk of complete loss of service • Flickr – annual cost c.€20• Legal Risks • Premium servicesDisadvantages• Reliance on third parties with whom there may be no contractualagreements• Loss of Control• Forced Ads• Hidden Costs / Free v Premium Services
  • 14. Social Networking and Your LibraryPlanning and Managing Social MediaLegal Risks and ProtocolsDefamationPrivacyCopyrightBrand and Image ProtectionData ProtectionEmployment LawVicarious LiabilityEmployees’ ResponsibilitiesTo moderate or not to moderate…?Dealing with complaints
  • 15. Social Networking and Your LibraryPlanning and Managing Social MediaImplement Prudent (Legal) Risk Management Strategies- Raising Awareness- Internet / Social Media Usage Policy- Protocols for Posting Online- Terms and Conditions on Website / SM Presence- Expeditious response to take down requests (without prejudice)“Staff contributing stories to the library blog do so in their capacity as employees ofDublin City Council, and as such do so for business purposes only. Contributingwriters must not publish any content that could, potentially or otherwise, impact on thereputation and good name of Dublin City Council. It is every staff member’s duty to useDublin City Council’s resources responsibly, professionally, ethically, and lawfully.”
  • 16. Social Networking and Your LibraryPlanning and Managing Social MediaRisk Reduction Measures• Use established services• Risk Assessment and Management Plan• Identify alternatives• Perform Backups• Migration Issues• Monitor web presences regularly
  • 17. Social Networking and Your LibraryPlanning and Managing Social MediaDo not… create without a planDo not… leave page idleDo not… post too muchDo not… post inappropriatelyDo not… ignore comments, criticisms, questionsDo not… get pulled into confrontationsDo not… ignore your other dutiesDo… link accounts togetherBe courteousBe aware you are representing your organisation
  • 18. Social Networking and Your LibraryResource Demands- Who- Skills- Time Factor- Training- Service / Software Costs- Ancillary Software (e.g. media editing)What are your capabilities?Do you have someone to administer the SM Plan?Who will update it?
  • 19. Social Networking and Your LibraryMeasuring Success- Analytics- Measure, Review, ReviseInsightsNo. of ‘Likes’, ‘Followers’, ‘Subscribers’People talking aboutEngaged usersTotal reachRetweets (RT)MentionsNo. of ViewsReferralsDemographics
  • 20. twittercounter.com
  • 21. Social Networking and Your Library The reach of a Tweet!
  • 22. Social Networking and Your Library Dublin-based Mo has 452 followers
  • 23. Social Networking and Your Library Thank You Eddie Byrne Dublin City Public Libraries & Archive Tel 01 6744831 Email: edward.byrne@dublincity.ie Twitter: @ebyrne41 LinkedIn: http://ie.linkedin.com/in/ebyrne41 Slideshare.net: ebyrne41Presentation for WRSLAI, 11th June, 2012, Galway. Eddie Byrne, Dublin City Public Libraries
  • 24. Next up…•Dublin City Public Libraries & Archive – Social Media Presences•Social Media equates with Social Interaction, equates withConversation•Twitter•Case Study – Image Galleries•Case Study - Netvibes
  • 25. Social Networking and Your Library Dublin City Public Libraries & Archive Social Media Presences (some of!)
  • 26. Facebook Twitter
  • 27. YouTubeflickr
  • 28. deliciousslideshare
  • 29. Netvibes ~ Library PortalVimeo
  • 30. Library Blog Library Blog ~www.dublincitypubliclibraries.com
  • 31. Other blog-based sites
  • 32. Social Networking and Your LibraryVisit:Facebook: https://www.facebook.com/DublinCityPublicLibrariesTwitter: http://twitter.com/#!/dubcilibSlideshare: http://www.slideshare.net/dubcilib/Vimeo: http://vimeo.com/dubcilibYouTube: http://www.youtube.com/user/dubcilibflickr: http://www.flickr.com/photos/dublincitypubliclibrariesdelicious: http://delicious.com/dublincitypubliclibrariesNetvibes: http://www.netvibes.com/dublincitypubliclibrariesCommunityWalk: http://www.communitywalk.com/DublinCityPublicLibrariesLibrary Blog: www.dublincitypubliclibraries.comDublin: One City, One Book: http://www.dublinonecityonebook.ie/North Strand Bombing Reminiscences:http://northstrandbombing.wordpress.com/Shelbourne FC Red Reminiscences:http://dublinsportsarchive.wordpress.com/
  • 33. Next up…•Social Media equates with Social Interaction, equates withConversation•Twitter•Case Study – Image Galleries•Case Study - Netvibes
  • 34. Social Networking and Your Library Social Media equates with Social Interaction, equates with ConversationSocial Media is about… Building Relationships Building Content Interacting Online (with Library Users)
  • 35. Commenting, Tagging, Sharing
  • 36. Conversation
  • 37. Conversation
  • 38. Listening
  • 39. Content Creation
  • 40. Next up…3.Twitter4.Case Study – Image Galleries5.Case Study - Netvibes
  • 41. Social Networking and Your Library Twitter
  • 42. Twitter…embedded inother locations.
  • 43. Social Networking and Your Library Monitoring your Social Networks HootSuite
  • 44. Retweets RepliesFavourites
  • 45. Social Networking and Your Libraryalso…• Twitter Search (+ Advanced)• Seesmic• Tweetdeck (install)• Whathashtag• Monitter (or Twitterfall)• Bit.ly (account + browser extension)
  • 46. Next up…3.Case Study – Image Galleries4.Case Study - Netvibes
  • 47. Case Study - Image Galleries > 1500 Images www.dublincitypubliclibraries.com
  • 48. 1,691 followers (05 Jun 2012) 1,157 likes (08 Jun 2012)
  • 49. Dublin City Public Libraries’ Blog and Image Gallery Site April – October 2010 > 191,000 page views c.26,000 visits > 8,300 visits from referral sites, of those:c.1,900 referrals from Facebook (1,400 referrals to Image Galleries) c.1,700 referrals from discussion forums (most to Image Galleries) c.300 referrals from Twitter (c.80 referrals to Image Galleries) 83 referrals from flickr 135 Fb likes ‘Dublin in the Rare Oul’ Times’ Image Gallery Posted notice on Facebook 17 Oct – within 24 hours, 45 referrals to Gallery from Fb. (98 referrals to whole site) 11 Fb shares, 8 Fb likes Tweeted 18 Oct - within 24 hours, 21 referrals to Gallery from Twitter 1 Retweet
  • 50. Conversation around the Images
  • 51. Conversation around the Images
  • 52. Conversation around the Images
  • 53. Engagement Flash in the Pan? Here we are again......brilliant, mind you the Doc shouldve been arrested by the fashion police for the chequered suit ...great site Brilliant stuff! Memories :-) …also dublin.ie I love it! More of this please! forums… …from boards.ie Quality dcpldigital.http://bit.ly/Lj1E8k absolutely fantastic site, A few years before my time but amazing pictures and to put faces on the lads… thank you for this great display. brilliant, brings back sooo many memories… Great stuff. Lots of flashbacks in there! Maybe in 35yrs they will do another one on Dublin hurlers. Starting with NHL Final 2011 -:) Up the Dubs. Classic stuff - thanks for posting. Thank you for putting these photos on the forum . been looking as well .number 8 is walden motor company . where i "worked" 1969 to 1980. excellent photos Another brilliant collection, every one of the pics are enjoyable, keep up the good work. Terrific collection great addition.
  • 54. http://northstrandbombing.wordpress.com/video/ Slideshow of photographs, accompanied by oral reminiscences. Video created from images and audio using ProShow Gold. Video hosted on YouTube, embedded elsewhere. Dublin City Archives’ North Strand Bombing Reminiscences Oral History Project.
  • 55. Next up…3.Case Study - Netvibes
  • 56. Social Networking and Your Library Case Study - Netvibes Why? • To facilitate centralised management of the Internet desktop on all public access PCs (200+) across 21 locations • To provide a value-added product for our Library Web Users • To provide greatly enhanced access to a range of select resources • To enable the promotion of library activities and services via the public access Internet PCs58 www.netvibes.com/dublincitypubliclibraries
  • 57. Social Networking and Your Library What is a LIBRARY Portal? • Value-added Extension of the Librarys main Website • Virtual Resource Centre59
  • 58. Social Networking and Your Library Considerations • Budget & Resources • Timeline • Off-the-Shelf or Bespoke? • Hosting – Local or Remote? • Ease of Implemention & Maintenance • Adaptability, Flexibility • Performance – Stability, Speed60 • Promotion
  • 59. Social Networking and Your Library Strengths of These Platforms • Web based: there is no software to download • Can be accessed from any computer anywhere • Access to whole host of developed modules (widgets) • Anything with an RSS feed can be added • Can share content • Can be made public • Customisable. multiple tab capability61 • Minimal technical knowledge required
  • 60. UWA widget (html) UWA widget (html) Stick your notes widget Link widget Webpage widget Weather widget62 Dublin City Public Libraries
  • 61. Social Networking and Your Library Risks? • Platform Failure (Interruptions to Service) • Platform Failure (Loss of Service) • Widget Failure (Malfunction) • Failure of Associated Services (delicious, Twitter) • Reliance on third parties with whom there are no contractual agreements (Risk Assessment for Use of Third Party Web 2.0 Services: A UKOLN Briefing Document, QA Focus, Nov 2007.) Risk Management • Risk Management Strategy in Place • RSS Backup • Netvibes Support63 • Alternative Solution Ready to Go Case Study - Netvibes
  • 62. Social Networking and Your Library Jan – Mar 2010 Visits: 1607 From Library Internet PCs: 1115 From Outside Library: 492 (Outside Ireland – 441)1732 = 373 + 213 + 155 + 123 + 144 + 475 + 124Library = 70.5% 64.3% 50.3% 56.9% 56.9% 87.8% 54.8%64 572 – Outside Library From Outside Library: 1064 406 – Outside Ireland (Outside Ireland – 847)
  • 63. Social Networking and Your Library Jan – Mar 2010 Visits: 1607 From Library Internet PCs: 1115 From Outside Library: 492 (Outside Ireland – 441)1732 = 373 + 213 + 155 + 123 + 144 + 475 + 124Library = 70.5% 64.3% 50.3% 56.9% 56.9% 87.8% 54.8%65 572 – Outside Library From Outside Library: 1064 406 – Outside Ireland (Outside Ireland – 847)
  • 64. Social Networking and Your Library Usage Referrals from Netvibes Page To: (Jan - Mar 2010) Online Catalogue: 291 Ranking: No.3 of 52 sources (no.2 – Borrowbooks.ie: 2426; no.4 Wikipedia: 89; no.5 Twitter 69) dublincity.ie: 354 Ranking: No.27 of 2280 sources (Libraries’ Pages – c.266)66
  • 65. • once every other day • twice or three times67 Acknowledgement: Giada Gelli Case Study - Netvibes
  • 66. Bringing the user closer to the library. To what extent do you think Web 2.0 tools, e.g. blogs, Netvibes, Facebook, Twitter, Flickr, are helping you get more involved in your library?35.0% 29.3%30.0% 24.1%25.0% 20.7%20.0% 15.5%15.0% 10.3%10.0%5.0%0.0% To a great To some To a little Not at all No opinion extent extent extent Giada Gelli, LAI/CILIP Conference April 2010
  • 67. Support69 www.netvibes.com/dublincitypubliclibraries Dublin City Public Libraries
  • 68. Social Networking and Your Library Netvibes - a Success? • Zero Financial Outlay in terms of Product Purchase / Maintenance • Cost Measured in Terms of Staff Time Only • Less Intervention Required by IT Support • Easy to Implement and Maintain • Product Fulfills Requirements (the Why?) • Solution proving largely stable and flexible • Strategies in place in the event of interruptions/ failures70 • People ARE Using It!
  • 69. Social Networking and Your Library Other libraries making use of Netvibes…71 http://www.netvibes.com/discoverycollegelibrary
  • 70. Social Networking and Your Library72 Libraries of the University of Groningen http://www.netvibes.com/ruglibraries#Bibliotheekzake n
  • 71. Social Networking and Your Library73 The Central Medical Library, University Medical Center Groningen http://www.netvibes.com/cmb
  • 72. Social Networking and Your Library Thank You Eddie Byrne Dublin City Public Libraries & Archive Tel 01 6744831 Email: edward.byrne@dublincity.ie Twitter: @ebyrne41 LinkedIn: http://ie.linkedin.com/in/ebyrne41 Slideshare.net: ebyrne41Presentation for WRSLAI, 11th June, 2012, Galway. Eddie Byrne, Dublin City Public Libraries