Social Media Selling - Creating Your Social Selling System

1,187
-1

Published on

Social Media Selling - learn how to create the ultimate social media selling system in this slide deck.

This course was launched for paid members on the BCGurus.com website, you can view the entire 6 part series by visiting - http://www.bcgurus.com/tutorials/introduction-to-social-selling-part-3

Created by Jonathan Hinshaw, www.ebwaycreative.com

Published in: Sales, Business, Technology

Social Media Selling - Creating Your Social Selling System

  1. 1. SOCIAL
 MEDIA
 SELLINGCreating The Ultimate Social Selling System Created By @JonathanHinshaw #3
  2. 2. SOCIAL
 MEDIA
 SELLING Create The Ultimate Social Selling System Attract
 Customers Lead Generation Targeted Traffic Happy Customers! Brand Awareness
  3. 3. COURSE OUTLINE" What  You  Will  Learn     1. Attracting Prospects! 2. Engaging Prospects ! 3. Sales Funnel ! 4. Social Selling System! 5. Putting It All Together ! 6. Quick Start Guide (Download)
  4. 4. SOCIAL SELLING REVIEW! Let’s  Review,  Shall  We!   " Share   " Tweet   2014 2.0 Poke " * + " Like   ? % @ " Chat   4
  5. 5. GET CAUGHT UP! Are  you  ready  for  social  selling  301?   Catch  Up   Getting  Started  with  Social  Lead  Generation   hMp://www.bcgurus.com/tutorials/geSng-­‐started-­‐with-­‐social-­‐lead-­‐generaUon     " IntroducUon  to  Social  Selling   hMp://www.bcgurus.com/tutorials/-­‐introducUon-­‐to-­‐social-­‐selling-­‐part-­‐ii   5
  6. 6. JONATHAN HINSHAW! ENTREPRENEUR  &  BUSINESS  OWNER SKILL  SET 95% 70% 80% 65% Sales Strategy Business Marketing ABOUT   Owner  of  EBWAY  Creative,  former  Marine,  husband,  father
 and  lover  of  all  things  related  to  DRIVING  SALES!   6
  7. 7. WHO IS THIS FOR? ! Basic Skills Needed… The  Facts   You  don’t  need  to  be  an  expert  marketer  or  a  fantastic  content  creator.  90%  of  this  is  drive  (the  want  to  succeed).  If   you  have  a  basic  understanding  of  Business  Catalyst  (web  pages,  email,  cases)  -­‐  you  can  pull  this  off!   70% 30% 45% 75% 90% Business  Catalyst Technical   Marketing Writing   Drive! 7
  8. 8. THANK YOU
 FOR YOUR ATTENTION * SEE YOU SOON…
  9. 9. SOCIAL
 MEDIA
 SELLING Create The Ultimate Social Selling System Attract
 Customers Lead Generation Targeted Traffic Happy Customers! Brand Awareness
  10. 10. ATTRACTION (customers,  not  numbers!)
  11. 11. ATTRACTING PROSPECTS! Become  A  Lead  Magnet What  Makes  Us  Buy?     It’s  not  rock  science!  People  buy  from  those  they  know,  like  &  trust. 11
  12. 12. ATTRACT PROSPECTS" Forget  the  numbers! • Attract  prospects  through  content. 12 • Let  people  self-­‐select  at  this  phase,  if  they  aren’t  interested  in  hearing   about  your  business  –  you  don’t  want  them!   • Go  for  targeted  matches  over  crowds  of  people.   • Target  people  who  will  buy  from  you  (or  tell  others  to  in  some  way),  you’re   not  here  to  win  a  popularity  contest.  
  13. 13. “Meeting  John   Doe  for  Steak!”
 -­‐  Says  Prospect ATTRACT PROSPECTS" If  Content  Is  King…  then  “Context”  is  God!   " Sent  you  a   free  bottle   of  my  fav   steak  sauce!     " Here’s  a   coupon  for   next  time  :)     13
  14. 14. ENGAGEMENT (people  buy  from  people  they  know,  like  and  trust) MostWhat Matters
  15. 15. ENGAGE OPPORTUNITIES " Never  forget  that  this  is  a  social  platform…   • Relationship  moves  from  broadcasting  to  dialog  via  twitter   conversion,  blog  comments  or  emails.   15 • Goal  is  for  prospects  to  feel  like  they  get  to  know  you  as  a   trustworthy,  likable  person.   • This  is  a  multi-­‐touch  approach  (Facebook,  LinkedIn,  Twitter,  Email,  Phone)   • Use  social  media  as  a  part  of  your  follow-­‐up  strategy.  Follow   prospects  on  twitter,  connect  on  Facebook,  connect  on  LinkedIn,  etc.
  16. 16. Other  Benefits   Google  credits  brands  with  “social  signals”  -­‐  likes,  shares,  comments,  etc.  Brands  can  get  SEO  credit  if  they  have   active  communities.  This  makes  social  media  crucial  to  any  online  marketing  campaign.   ENGAGEMENT PLAN! Never  Forget  That  Social  Media  Is  For  Being  Social AWARENESS ADOPTION ADVOCACY LOYALTY 16
  17. 17. SALES FUNNEL (how  do  you  sell?)
  18. 18. THE SALES FUNNEL" Goal  =  Always  move  prospects  from  social  media  to  sales  funnel • Think  about  how  you  sell,  what  is  your  sales  funnel?   18 • Use  freebies,  downloads  and  special  offers  to  move  social  media  contacts   from  social  and  into  email,  in-­‐person  events,  etc. • Social  media  only  opens  the  door,  you  have  to  close  the  deal!  (pick  up  the   phone,  send  an  email,  make  them  an  offer!   • Hustle.  Don’t  be  lazy  -­‐  putting  your  website  in  front  of  them  is  not  enough.   Be  real,  be  personable,  be  specific.  Tell  them  what  to  do.  
  19. 19. THE SALES FUNNEL" What  Is  Your  Sales  Process?   19 Concentrate  on  the  activities  of  prospecting,   presenting  and  follow-­‐up;  the  sales  will  take   care  of  themselves.   “ ”-­‐  Brain  Tracy,  Sales  Professional It’s  Not  Rocket  Science     You  probably  already  have  a  sales  process.  Even  if  you  think  you  don’t.  There’s  typically  a  few  things  that  you  do   that  often  lead  to  new  deals.  So,  spend  some  time  outlining  what  your  sales  process  is  -­‐  this  is  critical!  
  20. 20. THE SALES FUNNEL! Example  Social  Media  Sales  Funnel “Drain  Bramage”   Don’t  let  the  sales  funnel  topic  give  Drain   Bramage  (brain  damage)  -­‐  it’s  not  as  hard  as   you  think.   " Think  of  a  normal  sales  process;  lead,   opportunity,  quoted,  closed,  won.  Now,  think   about  how  this  might  work  on  social  media   from  listener  to  connection  to  advocate.   20
  21. 21. THE SALES FUNNEL! Don’t  Get  Complicated  (K.I.S.S.  =  Keep  It  Simple  Stupid) 21
  22. 22. THE SALES FUNNEL" Quick  Facts • It  takes  longer  to  make  sales  initially,  but  it  will  snow  ball  the  longer  you   communicate  regularly.   22 • Directly  making  sales  through  social  media  (turn  something  you’re  already   doing  into  a  sales  channel)   • Selling  is  only  a  very  small  amount  of  your  time  on  social  media. Think about segmenting your email marketing lists into targeted groups of people!
  23. 23. THANK YOU
 FOR YOUR ATTENTION * SEE YOU SOON…
  24. 24. SOCIAL SELLING SYSTEM (5  steps  to  social  selling)
  25. 25. SOCIAL SELLING SYSTEM! Creating  Your  Social  Media  Selling  System   TARGETED NICHE SOCIAL! MEDIAVISITORS 25 Turn  something  that  you’re  already  doing  into  a  sales  channel!
  26. 26. SOCIAL SELLING SYSTEM! 5  Steps  To  Creating  Your  Social  Media  Selling  System  Craft  Your  Optin    Craft  Your  FollowUp    Make  It  Easy  To  Share    Update  Your  Social  Status    Promote  On  Auto  Pilot 26
  27. 27. CRAFTING YOUR OPT-IN" Why  Should  They  Sign  Up/Register?   • Use  the  Keyword  Research  sheet  to  find  the  perfect  topic  for  your  business!   27 • Make  it  easy  to  share.  (that’s  what  social  is  all  about!)   • Update  your  opt-­‐in  and  messaging  on  all  accounts  (get  the  word  out!)   • Make  your  master  list  (all  your  personal  &  business  social  media   networking  sites  -­‐  then,  add  your  opt-­‐in  message  to  all  of  them!)  
  28. 28. CRAFTING YOUR OPT-IN" Example  of  High  Quality  CTA  (Call  to  Action,  aka  OptIn)   28 What is the main reason and/ or benefit that I would get if I signed up for your opt-in?
  29. 29. EMAIL  #1
 INTRODUCTION EMAIL  #2
 EDUCATION EMAIL  #3   REPUTATION EMAIL  #4   ASK  FOR  THE  SALE! CRAFTING YOUR FOLLOW UP! Auto  Respond  Your  Way  To  Profits Automated  Follow  Up   Email  series  are  the  #1  way  to  automate  your  follow  up,  and  they  take  time.  Start  off  with  a  4-­‐5  series  email  and   make  sure  that  you  don’t  ask  your  subscribers  to  buy  anything  until  the  4th  or  5th  email.  This  builds  trust!     29 Give away the secrets. Make your content valuable. Don’t hide Right Hooks in Jabs!
  30. 30. MAKE IT EASY TO SHARE! Make  Sure  Your  Social  Media  Profiles  Are  Current HERE  IS   SOME   VALUE THANKS Hey  guys,   check  out… 1. Add  Links  To  Profiles   Make  them  current  +  add  links  to  your  landing   page/optin  from  your  social  media  accounts.     " 2. Know  Your  Characters   Don’t  load  up  Twitter  with  too  many  characters.   Leave  enough  room  for  others  to  comment!     " 3. Encourage  Sharing   Try  not  to  be  “that  guy”  who’s  always  asking   others  to  share  something.  But,  you  do  need  to   tell  your  audience  what  you  want  them  to  do.   30
  31. 31. UPDATE YOUR SOCIAL STATUS! Make  A  List  Of  All  Social  Media  Accounts  (Personal  &  Biz) WORK PHOTOS SERVICES LINKS CONTACT INFO BIO Don’t  Forget  To…   Add  links  to  your  new  landing  page  and  option  forms  on  all  your  social  media  accounts.  After  all,  that’s  the   whole  point  of  this  course  :)   31
  32. 32. PROMOTE ON AUTO PILOT! Use  Technology  To  Save  Time Schedule,  but  don’t  forget!     Setup  tools  like  Hootsuite  or  SocialSprout  to  schedule  your  social  media  posts.  Keep  in  mind  the  different  time   zones  and  don’t  be  afraid  to  post  the  same  messages  to  twitter  multiple  times  per  day.  Make  sure  to  check  in  on   your  scheduled  content  and  update/change  it  if  needed!  Find  what  works…  and  do  that.   32
  33. 33. PROMOTE ON AUTO PILOT! The  Numbers  Don’t  Lie Scheduling  =  Leads     In  a  recent  survey  done  by  HubSpot.  Those   who  scheduled  their  posts  actually  got  more   than  triple  the  leads  of  those  who  didn’t.     " Need  I  say  more?   33
  34. 34. THANK YOU
 FOR YOUR ATTENTION * SEE YOU SOON…
  35. 35. Putting It All Together (it’s  time  to  get  started)  
  36. 36. PUTTING IT ALL TOGETHER" Creating  Your  First  Social  Media  Selling  Campaign LAUNCH   CAMPAIGN UPDATE   SOCIAL   PROFILES CREATE  OPT-­‐IN   FORMS CREATE  EMAIL   RESPONSES CREATE   LANDING  PAGE CHOOSE   KEYWORDS MAKE  A  PLAN Don’t  Re-­‐Invent  The  Wheel     Tie  into  other  topics,  find  hashtags  that  work  already  and  piggy  back  off  of  them  (do  not  re-­‐invent  the  wheel).  No   one  cares  about  your  hashtags  anyways,  so  find  ones  that  are  already  working  and  use  those!     36
  37. 37. PUTTING IT ALL TOGETHER! Getting  Started  Documentation Quick Start Checklist 37 Recommended Tools
  38. 38. QUICK START CHECKLIST! Excel  Document  Review 38
  39. 39. RECOMMENDED TOOLS ! (Check  These  Out!)   39
  40. 40. THANK YOU
 FOR YOUR ATTENTION * SEE YOU SOON…
  41. 41. THANK YOU! Jonathan  S.  Hinshaw Let’s  Connect… Check  us  out  online  at  www.ebwaycreative.com
 Follow  me  on  twitter  @jonathanhinshaw 41
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×