HOW TO CREATE A BRAND THAT
CUSTOMERS YOU LOVE
welcome to the revolution...

1
This May Be Offensive.
That’s ok, it’s not for you.
2
We Are The Same

We did not become entrepreneurs to work 20 hour days. Break
down the walls of the cubicle you have create...
We Are The Same

We did not become entrepreneurs to work 20 hour days. Break
down the walls of the cubicle you have create...
We Are The Same

We did not become entrepreneurs to work 20 hour days. Break
down the walls of the cubicle you have create...
We Are The Same

We did not become entrepreneurs to work 20 hour days. Break
down the walls of the cubicle you have create...
We Are The Same

We did not become entrepreneurs to work 20 hour days. Break
down the walls of the cubicle you have create...
We Are The Same

We did not become entrepreneurs to work 20 hour days. Break
down the walls of the cubicle you have create...
We Are The Same

We did not become entrepreneurs to work 20 hour days. Break
down the walls of the cubicle you have create...
1
2
3

4
Profit is King
You must make money, this is why you’re in business

1
2
3

4
Profit is King
You must make money, this is why you’re in business

Creating Your Brand
Choose something to stand FOR or AG...
Profit is King
You must make money, this is why you’re in business

Creating Your Brand
Choose something to stand FOR or AG...
First Things First

5
First Things First

Lowering your pricing is not the key to more sales. Don’t do
what everyone else does. Don’t believe th...
First Things First

Lowering your pricing is not the key to more sales. Don’t do
what everyone else does. Don’t believe th...
6
PROFIT IS KING
It’s not an option, you need cash and lots of it.

6
7
CREATING YOUR BRAND
What are you going to stand FOR (or against)?

7
BRANDS PEOPLE LOVE...
STAND FOR SOMETHING

8
BRANDS PEOPLE LOVE...
STAND FOR SOMETHING

8
BRANDS PEOPLE LOVE...
STAND FOR SOMETHING

8
BRANDS PEOPLE LOVE...
STAND FOR SOMETHING

8
9
Henry Ford
“If I would have asked people what they wanted, they
would have said - faster horses.”

9
10
Why are we asking our customers
what they want? They have no idea
what the possibilities are. They called
you because they...
Marketing 101

Target your ideal client, track your success, capture the leads.

1

LEADS

2

3

11
Marketing 101

Target your ideal client, track your success, capture the leads.

TARGET
Know who you are targeting.
Develo...
Marketing 101

Target your ideal client, track your success, capture the leads.

TARGET
Know who you are targeting.
Develo...
Marketing 101

Target your ideal client, track your success, capture the leads.

TARGET
Know who you are targeting.
Develo...
Building Your List

The most valuable asset you have is your list of prospects.

12
Building Your List

The most valuable asset you have is your list of prospects.

Build Your List of
Prospective Clients

1...
Building Your List

The most valuable asset you have is your list of prospects.

Build Your List of
Prospective Clients

G...
Building Your List

The most valuable asset you have is your list of prospects.

Build Your List of
Prospective Clients

G...
Building Your List

The most valuable asset you have is your list of prospects.

Build Your List of
Prospective Clients

G...
Building Your List

The most valuable asset you have is your list of prospects.

Build Your List of
Prospective Clients

G...
Building Your List

The most valuable asset you have is your list of prospects.

Build Your List of
Prospective Clients

G...
Punk Rock Marketing

13
Punk Rock Marketing

Understand that your Value Proposition has nothing to do
with your Products or your Services...

13
Punk Rock Marketing

Understand that your Value Proposition has nothing to do
with your Products or your Services...

‣ Wh...
Punk Rock Marketing

Understand that your Value Proposition has nothing to do
with your Products or your Services...

‣ Wh...
Punk Rock Marketing

Understand that your Value Proposition has nothing to do
with your Products or your Services...

‣ Wh...
Punk Rock Marketing

Understand that your Value Proposition has nothing to do
with your Products or your Services...

‣ Wh...
Punk Rock Marketing

Understand that your Value Proposition has nothing to do
with your Products or your Services...

‣ Wh...
Punk Rock Marketing

Understand that your Value Proposition has nothing to do
with your Products or your Services...

‣ Wh...
Punk Rock Marketing

Understand that your Value Proposition has nothing to do
with your Products or your Services...

‣ Wh...
Punk Rock Marketing

Understand that your Value Proposition has nothing to do
with your Products or your Services...

‣ Wh...
Punk Rock Marketing

Understand that your Value Proposition has nothing to do
with your Products or your Services...

‣ Wh...
Capturing Leads

Give away something of value and earn the right to pitch

14
Capturing Leads

Give away something of value and earn the right to pitch

14
Capturing Leads

Give away something of value and earn the right to pitch

14
Capturing Leads

Give away something of value and earn the right to pitch

14
Capturing Leads

Give away something of value and earn the right to pitch

14
Capturing Leads

Give away something of value and earn the right to pitch

14
Capturing Leads

Give away something of value and earn the right to pitch

14
Capturing Leads

Give away something of value and earn the right to pitch

14
Capturing Leads

Give away something of value and earn the right to pitch

Opt-In
Sucks!

14
Capturing Leads

Give away something of value and earn the right to pitch

Opt-In
Sucks!

Give Them Value!

14
Capturing Leads

Give away something of value and earn the right to pitch

Opt-In
Sucks!

Give Them Value!

14
Capturing Leads

Give away something of value and earn the right to pitch

Opt-In
Sucks!

Give Them Value!

14
Capturing Leads

Give away something of value and earn the right to pitch

Opt-In
Sucks!

Give Them Value!

14
15
How Much Would You Pay for a New Customer?
for your ideal customer

15
How Much Would You Pay for a New Customer?
for your ideal customer

How Much Should You Pay for a New Lead?
for a qualified...
How Much Would You Pay for a New Customer?
for your ideal customer

How Much Should You Pay for a New Lead?
for a qualified...
Lifetime Value of a Client

16
Lifetime Value of a Client

16
Lifetime Value of a Client
LVC

16
Lifetime Value of a Client
LVC
$ Average Purchase Price
X
$ How Many Time Per Year
They Buy
X
# How Many Years They Stay
W...
Lifetime Value of a Client
LVC
$ Average Purchase Price
X
$ How Many Time Per Year
They Buy
X
# How Many Years They Stay
W...
Lifetime Value of a Client
LVC Equation:

(Average Value of Sale) X (# of Repeat Transactions) X (Ave. Retention Time in M...
17
BONUS...
SALES PYRAMID

17
THE SALES PYRAMID

18
THE SALES PYRAMID

Love your prospect enough to Call Them Back!

18
THE SALES PYRAMID

Love your prospect enough to Call Them Back!

Love
18
THE SALES PYRAMID

Love your prospect enough to Call Them Back!

Love

You’re doing this to help them.
Let go of your ego....
THE SALES PYRAMID

Love your prospect enough to Call Them Back!

Forgiveness
Love

You’re doing this to help them.
Let go ...
THE SALES PYRAMID

Love your prospect enough to Call Them Back!

Forgiveness
Love

Most people do not get loved, they get ...
THE SALES PYRAMID

Love your prospect enough to Call Them Back!

Gratitude
Forgiveness
Love

Most people do not get loved,...
THE SALES PYRAMID

Love your prospect enough to Call Them Back!

Gratitude
Forgiveness
Love

They have been hurt before. G...
THE SALES PYRAMID

Love your prospect enough to Call Them Back!

Grace
Gratitude
Forgiveness
Love

They have been hurt bef...
THE SALES PYRAMID

Love your prospect enough to Call Them Back!

Grace
Gratitude
Forgiveness
Love

Most sales people are m...
THE SALES PYRAMID

Love your prospect enough to Call Them Back!

Order

Grace
Gratitude
Forgiveness
Love

Most sales peopl...
THE SALES PYRAMID

Love your prospect enough to Call Them Back!

Order

Grace
Gratitude
Forgiveness
Love

Bring about the ...
THE SALES PYRAMID

Love your prospect enough to Call Them Back!

Order

Grace
Gratitude
Forgiveness
Love

Bring about the ...
THE SALES PYRAMID

Love your prospect enough to Call Them Back!
HONOR
Order

Grace
Gratitude
Forgiveness
Love

Bring about...
THE SALES PYRAMID

Love your prospect enough to Call Them Back!
HONOR

Always honor what you sold. Do what you say.

Order...
25%

Based on average selling
skills, most salespeople can
expect to close/convert 25
percent of their leads into
paying c...
20
NO ONE HATES SALES.
YOU HATE NOT SELLING.

20
Raving Fans
Become the extreme example of your brand

21
Raving Fans
Become the extreme example of your brand

21
Thank You
Jonathan Hinshaw
Online Business Guru
jonathan@ebwaycreative.com
www.ebwaycreative.com
skype: ebwaycreative

22
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Creating The Brand You Love - For Startups & Small Business Owners

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Learn how we turned our business around within 90 days and went from band suck to brand crush! Creating A Brand You Love is about growing your business the right way, for the right reasons. Inside this slide deck you'll learn how to create raving fans, not just customers. And, most importantly, how to build a brand that you will love.

Created by Jonathan Hinshaw, co-founder of EBWAY Creative Solutions (www.ebwaycreative.com)

Published in: Marketing
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  • @patiman1 - I'd love to do that with you! These are some older series slides that I used in the BC Gurus courses. I thought I should load up all the stuff we've generated here so there's more coming! Cheers.
       Reply 
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  • Jonathan, great presentation! LOVE IT... Am planning to do a video someday about how the church needs to learn from BUSINESS that has figured out how to use LOVE, Forgiveness, Honor to do the right thing... LOL... :)

    Maybe we can do a joint video together to discuss this... :)
       Reply 
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Creating The Brand You Love - For Startups & Small Business Owners

  1. 1. HOW TO CREATE A BRAND THAT CUSTOMERS YOU LOVE welcome to the revolution... 1
  2. 2. This May Be Offensive. That’s ok, it’s not for you. 2
  3. 3. We Are The Same We did not become entrepreneurs to work 20 hour days. Break down the walls of the cubicle you have created for yourself. 3
  4. 4. We Are The Same We did not become entrepreneurs to work 20 hour days. Break down the walls of the cubicle you have created for yourself. entrepreneur 3
  5. 5. We Are The Same We did not become entrepreneurs to work 20 hour days. Break down the walls of the cubicle you have created for yourself. entrepreneur To Enter 3
  6. 6. We Are The Same We did not become entrepreneurs to work 20 hour days. Break down the walls of the cubicle you have created for yourself. entrepreneur To Enter To Pioneer 3
  7. 7. We Are The Same We did not become entrepreneurs to work 20 hour days. Break down the walls of the cubicle you have created for yourself. entrepreneur To Enter To Pioneer an individual who organizes and operates a business or businesses, taking on financial risk to do so... a person who pays a certain price for a product to resell it at an uncertain price... 3
  8. 8. We Are The Same We did not become entrepreneurs to work 20 hour days. Break down the walls of the cubicle you have created for yourself. entrepreneur To Enter To Pioneer an individual who organizes and operates a business or businesses, taking on financial risk to do so... a person who pays a certain price for a product to resell it at an uncertain price... 3
  9. 9. We Are The Same We did not become entrepreneurs to work 20 hour days. Break down the walls of the cubicle you have created for yourself. entrepreneur To Enter To Pioneer an individual who organizes and operates a business or businesses, taking on financial risk to do so... a person who pays a certain price for a product to resell it at an uncertain price... Credits - http://www.justsell.com/ 3
  10. 10. 1 2 3 4
  11. 11. Profit is King You must make money, this is why you’re in business 1 2 3 4
  12. 12. Profit is King You must make money, this is why you’re in business Creating Your Brand Choose something to stand FOR or AGAINST 1 2 3 4
  13. 13. Profit is King You must make money, this is why you’re in business Creating Your Brand Choose something to stand FOR or AGAINST Raving Fans Customers come and go but RAVING FANS are there for forever! 1 2 3 4
  14. 14. First Things First 5
  15. 15. First Things First Lowering your pricing is not the key to more sales. Don’t do what everyone else does. Don’t believe the B.S. 5
  16. 16. First Things First Lowering your pricing is not the key to more sales. Don’t do what everyone else does. Don’t believe the B.S. ‣ Unlearn the LIES that You Have Been Sold • The economy sucks vs. I’m not participating. • It’s all about your attitude, not the economy. ‣ Protect Your Value (i.e. TIME) • Are you rich enough to not waste time? (Wallstreet 1987) ‣ Get Rid of Your Fear of Rejection • Get used to not taking NO for an answer and love your prospect enough to ask “Why Not?”. 5
  17. 17. 6
  18. 18. PROFIT IS KING It’s not an option, you need cash and lots of it. 6
  19. 19. 7
  20. 20. CREATING YOUR BRAND What are you going to stand FOR (or against)? 7
  21. 21. BRANDS PEOPLE LOVE... STAND FOR SOMETHING 8
  22. 22. BRANDS PEOPLE LOVE... STAND FOR SOMETHING 8
  23. 23. BRANDS PEOPLE LOVE... STAND FOR SOMETHING 8
  24. 24. BRANDS PEOPLE LOVE... STAND FOR SOMETHING 8
  25. 25. 9
  26. 26. Henry Ford “If I would have asked people what they wanted, they would have said - faster horses.” 9
  27. 27. 10
  28. 28. Why are we asking our customers what they want? They have no idea what the possibilities are. They called you because they need an expert, so be the expert they crave. 10
  29. 29. Marketing 101 Target your ideal client, track your success, capture the leads. 1 LEADS 2 3 11
  30. 30. Marketing 101 Target your ideal client, track your success, capture the leads. TARGET Know who you are targeting. Develop avatars, personas, etc. Create your ideal customers. 1 LEADS 2 3 11
  31. 31. Marketing 101 Target your ideal client, track your success, capture the leads. TARGET Know who you are targeting. Develop avatars, personas, etc. Create your ideal customers. 1 LEADS 2 TRACK Monitor and improve your campaigns to increase your captures. 3 11
  32. 32. Marketing 101 Target your ideal client, track your success, capture the leads. TARGET Know who you are targeting. Develop avatars, personas, etc. Create your ideal customers. 1 LEADS CAPTURE 2 TRACK Monitor and improve your campaigns to increase your captures. 3 Use landing pages and web forms to funnel your leads into a systematic selling system that has some sort of automation. 11
  33. 33. Building Your List The most valuable asset you have is your list of prospects. 12
  34. 34. Building Your List The most valuable asset you have is your list of prospects. Build Your List of Prospective Clients 12
  35. 35. Building Your List The most valuable asset you have is your list of prospects. Build Your List of Prospective Clients Generate prospective clients using Facebook ads, Adwords, Email Marketing or other strategies. 12
  36. 36. Building Your List The most valuable asset you have is your list of prospects. Build Your List of Prospective Clients Generate prospective clients using Facebook ads, Adwords, Email Marketing or other strategies. Sell to Your List 12
  37. 37. Building Your List The most valuable asset you have is your list of prospects. Build Your List of Prospective Clients Generate prospective clients using Facebook ads, Adwords, Email Marketing or other strategies. Sell to Your List Give away something of value and then deliver your unique value proposition. Earn their attention, then pitch! 12
  38. 38. Building Your List The most valuable asset you have is your list of prospects. Build Your List of Prospective Clients Generate prospective clients using Facebook ads, Adwords, Email Marketing or other strategies. Sell to Your List Give away something of value and then deliver your unique value proposition. Earn their attention, then pitch! Raise The Entry Fee 12
  39. 39. Building Your List The most valuable asset you have is your list of prospects. Build Your List of Prospective Clients Generate prospective clients using Facebook ads, Adwords, Email Marketing or other strategies. Sell to Your List Give away something of value and then deliver your unique value proposition. Earn their attention, then pitch! Raise The Entry Fee If done correctly, you’ll need to constantly raise your pricing to avoid be overwhelmed with new business. 12
  40. 40. Punk Rock Marketing 13
  41. 41. Punk Rock Marketing Understand that your Value Proposition has nothing to do with your Products or your Services... 13
  42. 42. Punk Rock Marketing Understand that your Value Proposition has nothing to do with your Products or your Services... ‣ Where To Start • Who do you want to work with... Honestly? Profile your dream client! • Never make it about the money. Make it about who you will love working with. • Find something to stand FOR or AGAINST that people can rally around. 13
  43. 43. Punk Rock Marketing Understand that your Value Proposition has nothing to do with your Products or your Services... ‣ Where To Start • Who do you want to work with... Honestly? Profile your dream client! • Never make it about the money. Make it about who you will love working with. • Find something to stand FOR or AGAINST that people can rally around. 13
  44. 44. Punk Rock Marketing Understand that your Value Proposition has nothing to do with your Products or your Services... ‣ Where To Start • Who do you want to work with... Honestly? Profile your dream client! • Never make it about the money. Make it about who you will love working with. • 1. CREATE IDEAL CLIENT PROFILE(S) Find something to stand FOR or AGAINST that people can rally around. 13
  45. 45. Punk Rock Marketing Understand that your Value Proposition has nothing to do with your Products or your Services... ‣ Where To Start • Who do you want to work with... Honestly? Profile your dream client! • Never make it about the money. Make it about who you will love working with. • 1. CREATE IDEAL CLIENT PROFILE(S) 2. BE SPECIFIC / DETAILED Find something to stand FOR or AGAINST that people can rally around. 13
  46. 46. Punk Rock Marketing Understand that your Value Proposition has nothing to do with your Products or your Services... ‣ Where To Start • Who do you want to work with... Honestly? Profile your dream client! • Never make it about the money. Make it about who you will love working with. • 1. CREATE IDEAL CLIENT PROFILE(S) 2. BE SPECIFIC / DETAILED 3. WHAT PROBLEM DO THEY HAVE? Find something to stand FOR or AGAINST that people can rally around. 13
  47. 47. Punk Rock Marketing Understand that your Value Proposition has nothing to do with your Products or your Services... ‣ Where To Start • Who do you want to work with... Honestly? Profile your dream client! • Never make it about the money. Make it about who you will love working with. • 1. CREATE IDEAL CLIENT PROFILE(S) 2. BE SPECIFIC / DETAILED 3. WHAT PROBLEM DO THEY HAVE? 4. HOW ARE YOU GOING SOLVE IT? Find something to stand FOR or AGAINST that people can rally around. 13
  48. 48. Punk Rock Marketing Understand that your Value Proposition has nothing to do with your Products or your Services... ‣ Where To Start • Who do you want to work with... Honestly? Profile your dream client! • Never make it about the money. Make it about who you will love working with. • 1. CREATE IDEAL CLIENT PROFILE(S) 2. BE SPECIFIC / DETAILED 3. WHAT PROBLEM DO THEY HAVE? 4. HOW ARE YOU GOING SOLVE IT? Find something to stand FOR or AGAINST that people can rally around. 13
  49. 49. Punk Rock Marketing Understand that your Value Proposition has nothing to do with your Products or your Services... ‣ Where To Start • Who do you want to work with... Honestly? Profile your dream client! • Never make it about the money. Make it about who you will love working with. • 1. CREATE IDEAL CLIENT PROFILE(S) 2. BE SPECIFIC / DETAILED 3. WHAT PROBLEM DO THEY HAVE? 4. HOW ARE YOU GOING SOLVE IT? Find something to stand FOR or AGAINST that people can rally around. USE POP CULTURE IN YOUR MARKETING EFFORTS TO ENGAGE THEM AT AN EMOTIONAL LEVEL. 13
  50. 50. Punk Rock Marketing Understand that your Value Proposition has nothing to do with your Products or your Services... ‣ Where To Start • Who do you want to work with... Honestly? Profile your dream client! • Never make it about the money. Make it about who you will love working with. • 1. CREATE IDEAL CLIENT PROFILE(S) 2. BE SPECIFIC / DETAILED 3. WHAT PROBLEM DO THEY HAVE? 4. HOW ARE YOU GOING SOLVE IT? Find something to stand FOR or AGAINST that people can rally around. USE POP CULTURE IN YOUR MARKETING EFFORTS TO ENGAGE THEM AT AN EMOTIONAL LEVEL. 13
  51. 51. Capturing Leads Give away something of value and earn the right to pitch 14
  52. 52. Capturing Leads Give away something of value and earn the right to pitch 14
  53. 53. Capturing Leads Give away something of value and earn the right to pitch 14
  54. 54. Capturing Leads Give away something of value and earn the right to pitch 14
  55. 55. Capturing Leads Give away something of value and earn the right to pitch 14
  56. 56. Capturing Leads Give away something of value and earn the right to pitch 14
  57. 57. Capturing Leads Give away something of value and earn the right to pitch 14
  58. 58. Capturing Leads Give away something of value and earn the right to pitch 14
  59. 59. Capturing Leads Give away something of value and earn the right to pitch Opt-In Sucks! 14
  60. 60. Capturing Leads Give away something of value and earn the right to pitch Opt-In Sucks! Give Them Value! 14
  61. 61. Capturing Leads Give away something of value and earn the right to pitch Opt-In Sucks! Give Them Value! 14
  62. 62. Capturing Leads Give away something of value and earn the right to pitch Opt-In Sucks! Give Them Value! 14
  63. 63. Capturing Leads Give away something of value and earn the right to pitch Opt-In Sucks! Give Them Value! 14
  64. 64. 15
  65. 65. How Much Would You Pay for a New Customer? for your ideal customer 15
  66. 66. How Much Would You Pay for a New Customer? for your ideal customer How Much Should You Pay for a New Lead? for a qualified buyer 15
  67. 67. How Much Would You Pay for a New Customer? for your ideal customer How Much Should You Pay for a New Lead? for a qualified buyer 15
  68. 68. Lifetime Value of a Client 16
  69. 69. Lifetime Value of a Client 16
  70. 70. Lifetime Value of a Client LVC 16
  71. 71. Lifetime Value of a Client LVC $ Average Purchase Price X $ How Many Time Per Year They Buy X # How Many Years They Stay With You = $$$ 16
  72. 72. Lifetime Value of a Client LVC $ Average Purchase Price X $ How Many Time Per Year They Buy X # How Many Years They Stay With You = $$$ (LVC) $1,000 X 2 X 2 Years = $4,000/ea 16
  73. 73. Lifetime Value of a Client LVC Equation: (Average Value of Sale) X (# of Repeat Transactions) X (Ave. Retention Time in Mo/Yrs) LVC $ Average Purchase Price X $ How Many Time Per Year They Buy X # How Many Years They Stay With You = $$$ (LVC) $1,000 X 2 X 2 Years = $4,000/ea 16
  74. 74. 17
  75. 75. BONUS... SALES PYRAMID 17
  76. 76. THE SALES PYRAMID 18
  77. 77. THE SALES PYRAMID Love your prospect enough to Call Them Back! 18
  78. 78. THE SALES PYRAMID Love your prospect enough to Call Them Back! Love 18
  79. 79. THE SALES PYRAMID Love your prospect enough to Call Them Back! Love You’re doing this to help them. Let go of your ego. 18
  80. 80. THE SALES PYRAMID Love your prospect enough to Call Them Back! Forgiveness Love You’re doing this to help them. Let go of your ego. 18
  81. 81. THE SALES PYRAMID Love your prospect enough to Call Them Back! Forgiveness Love Most people do not get loved, they get ripped off. Forgive them instantly for any push back. You’re doing this to help them. Let go of your ego. 18
  82. 82. THE SALES PYRAMID Love your prospect enough to Call Them Back! Gratitude Forgiveness Love Most people do not get loved, they get ripped off. Forgive them instantly for any push back. You’re doing this to help them. Let go of your ego. 18
  83. 83. THE SALES PYRAMID Love your prospect enough to Call Them Back! Gratitude Forgiveness Love They have been hurt before. Give them gratitude and thank them for their honesty. Most people do not get loved, they get ripped off. Forgive them instantly for any push back. You’re doing this to help them. Let go of your ego. 18
  84. 84. THE SALES PYRAMID Love your prospect enough to Call Them Back! Grace Gratitude Forgiveness Love They have been hurt before. Give them gratitude and thank them for their honesty. Most people do not get loved, they get ripped off. Forgive them instantly for any push back. You’re doing this to help them. Let go of your ego. 18
  85. 85. THE SALES PYRAMID Love your prospect enough to Call Them Back! Grace Gratitude Forgiveness Love Most sales people are manipulative and liars. Be real and be thankful for their grace when they listen to you. They have been hurt before. Give them gratitude and thank them for their honesty. Most people do not get loved, they get ripped off. Forgive them instantly for any push back. You’re doing this to help them. Let go of your ego. 18
  86. 86. THE SALES PYRAMID Love your prospect enough to Call Them Back! Order Grace Gratitude Forgiveness Love Most sales people are manipulative and liars. Be real and be thankful for their grace when they listen to you. They have been hurt before. Give them gratitude and thank them for their honesty. Most people do not get loved, they get ripped off. Forgive them instantly for any push back. You’re doing this to help them. Let go of your ego. 18
  87. 87. THE SALES PYRAMID Love your prospect enough to Call Them Back! Order Grace Gratitude Forgiveness Love Bring about the order: “What you want is this...” Most sales people are manipulative and liars. Be real and be thankful for their grace when they listen to you. They have been hurt before. Give them gratitude and thank them for their honesty. Most people do not get loved, they get ripped off. Forgive them instantly for any push back. You’re doing this to help them. Let go of your ego. 18
  88. 88. THE SALES PYRAMID Love your prospect enough to Call Them Back! Order Grace Gratitude Forgiveness Love Bring about the order: “What you want is this...” Most sales people are manipulative and liars. Be real and be thankful for their grace when they listen to you. They have been hurt before. Give them gratitude and thank them for their honesty. Most people do not get loved, they get ripped off. Forgive them instantly for any push back. You’re doing this to help them. Let go of your ego. 18
  89. 89. THE SALES PYRAMID Love your prospect enough to Call Them Back! HONOR Order Grace Gratitude Forgiveness Love Bring about the order: “What you want is this...” Most sales people are manipulative and liars. Be real and be thankful for their grace when they listen to you. They have been hurt before. Give them gratitude and thank them for their honesty. Most people do not get loved, they get ripped off. Forgive them instantly for any push back. You’re doing this to help them. Let go of your ego. 18
  90. 90. THE SALES PYRAMID Love your prospect enough to Call Them Back! HONOR Always honor what you sold. Do what you say. Order Grace Gratitude Forgiveness Love Bring about the order: “What you want is this...” Most sales people are manipulative and liars. Be real and be thankful for their grace when they listen to you. They have been hurt before. Give them gratitude and thank them for their honesty. Most people do not get loved, they get ripped off. Forgive them instantly for any push back. You’re doing this to help them. Let go of your ego. 18
  91. 91. 25% Based on average selling skills, most salespeople can expect to close/convert 25 percent of their leads into paying customers. It’s simply a numbers game. 19
  92. 92. 20
  93. 93. NO ONE HATES SALES. YOU HATE NOT SELLING. 20
  94. 94. Raving Fans Become the extreme example of your brand 21
  95. 95. Raving Fans Become the extreme example of your brand 21
  96. 96. Thank You Jonathan Hinshaw Online Business Guru jonathan@ebwaycreative.com www.ebwaycreative.com skype: ebwaycreative 22
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