Business Catalyst vs. WordPress

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Adobe Business Catalyst vs. Word. Perfect for Business Owners, BC Partners and Designers. These slides are part of a video presentation we created for the Adobe Business Catalyst community. …

Adobe Business Catalyst vs. Word. Perfect for Business Owners, BC Partners and Designers. These slides are part of a video presentation we created for the Adobe Business Catalyst community.

For more information and to see the video, please visit our blog post here - http://ebwaydev.com/_blog/EBWAY_Creative_Blog/post/adobe-business-catalyst-versus-wordpress/

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  • 1. SaaS vs. Open Sourcewww.EBWAYCreative.com 1
  • 2. SaaS vs. Open SourceWhat Business Owners Need To Know 2
  • 3. IntroductionOverview of SaaS and Open Source 1The LifecycleComparison of SaaS vs. Open Source 2Cost ComparisonsWhat is the true cost of Open Source software 3Next StepsHelping customers understand the value proposition 4 3
  • 4. IntroductionMaking sense of the SaaS and Open Source software models ‣ Open Source (i.e. wordpress, joomla!, magento) • Open Source does not mean free. It means “collaborative”. The source code of the application/software is freely shared with the Internet world so that users can help move the product forward. See wiki article here. ‣ Software as a Service (i.e. Adobe Business Catalyst) • Also known as on-demand, SaaS is usually a privately held software package and/or program that offers users limited control of it’s core functionality to maintain security and quality. See wiki article here. 4
  • 5. Open Source SoftwareExamples of OS software providers ‣ Wordpress • Blogging software with little to no value as an online store. ‣ Magento CE • eCommerce software with little no value as a content management system or blogging tool. 5
  • 6. Software as a ServiceExamples of SaaS providers ‣ Business Catalyst • Combination of CMS, CRM, eMarketing, Reporting and Analytics software from Adobe. ‣ Magento EE • Privately held software for enterprise level online stores and applications. 6
  • 7. SmashingMag, 2012“For whatever reason, there is this perception among WordPress users that the hardestpart of the job was paying someone to build the website and that once its built, that’s it,it’s done, no further action required. Maybe that was the case seven years ago, but nottoday. WordPress’ ease of use is awesome, but I think it provides a false sense ofassurances to end users and developers alike. I think, though, this perception is startingto change.” - Siobhan McKeown 7
  • 8. IntroductionOverview of SaaS and Open Source 1The LifecycleComparison of SaaS vs. Open Source 2Cost ComparisonsWhat is the true cost of Open Source software 3Next StepsHelping customers understand the value proposition 4 8
  • 9. Example Lifecycle Delivery Day Day 0 Open Source SaaS CMS Lifecycle 100 100 100 75 50 25 0 DAY 0Source: www.ebwaycreative.com 9
  • 10. Example Lifecycle Delivery Day Day 0 Open Source SaaS CMS Lifecycle 100 100 100 75 50 25 0 DAY 0Source: www.ebwaycreative.com 9
  • 11. Example Lifecycle Delivery Day Day 0 Open Source SaaS CMS Lifecycle 100 100 100 75 50 25 0 DAY 0Source: www.ebwaycreative.com 9
  • 12. Example Lifecycle 3 Months Later Day 90 Wordpress Business Catalyst CMS Lifecycle 200 200 150 100 100 100 100 50 0 DAY 0 3 MONTHSource: www.ebwaycreative.com 10
  • 13. Example Lifecycle 3 Months Later Day 90 Wordpress Business Catalyst CMS Lifecycle 200 200 150 100 100 100 100 50 0 DAY 0 3 MONTHSource: www.ebwaycreative.com 10
  • 14. Example Lifecycle 3 Months Later Day 90 Wordpress Business Catalyst CMS Lifecycle 200 200 New Feature / Added Value 150 100 100 100 100 50 0 DAY 0 3 MONTHSource: www.ebwaycreative.com 10
  • 15. Example Lifecycle 365 days with software as a service Day 365 Wordpress CMS Lifecycle Business Catalyst 500 450 375 300 250 200 125 100 100 100 100 100 0 DAY 0 3 MONTH 6 MONTH 12 MONTHSource: www.ebwaycreative.com 11
  • 16. Example Lifecycle 365 days with software as a service Day 365 Wordpress CMS Lifecycle Business Catalyst 500 450 375 300 250 200 125 100 100 100 100 100 0 DAY 0 3 MONTH 6 MONTH 12 MONTHSource: www.ebwaycreative.com 11
  • 17. Example Lifecycle 365 days with software as a service Day 365 Wordpress CMS Lifecycle Business Catalyst 500 450 375 300 250 200 New Feature 125 100 100 100 100 100 0 DAY 0 3 MONTH 6 MONTH 12 MONTHSource: www.ebwaycreative.com 11
  • 18. Example Lifecycle 365 days with software as a service Day 365 Wordpress CMS Lifecycle Business Catalyst 500 450 375 300 250 200 New Feature 125 100 100 100 100 100 0 DAY 0 3 MONTH 6 MONTH 12 MONTHSource: www.ebwaycreative.com 11
  • 19. Example Lifecycle 365 days with software as a service Day 365 Wordpress CMS Lifecycle Business Catalyst 500 450 375 300 250 200 Feature New New Feature 125 100 100 100 100 100 0 DAY 0 3 MONTH 6 MONTH 12 MONTHSource: www.ebwaycreative.com 11
  • 20. Example Lifecycle 365 days with software as a service Day 365 Wordpress CMS Lifecycle Business Catalyst 500 450 375 300 250 200 Feature New New Feature 125 100 100 100 100 100 0 DAY 0 3 MONTH 6 MONTH 12 MONTHSource: www.ebwaycreative.com 11
  • 21. Example Lifecycle 365 days with software as a service Day 365 Wordpress CMS Lifecycle Business Catalyst 500 450 New Feature 375 300 250 200 Feature New New Feature 125 100 100 100 100 100 0 DAY 0 3 MONTH 6 MONTH 12 MONTHSource: www.ebwaycreative.com 11
  • 22. SaaS Adds ValueThe longer you own SaaS products the better BC Lifecycle & Value Ad600 1 Year Later ‣ Upgrades to hosting and data centers.450 ‣ Technology updates and upgrades.300 450 ‣ New features added. 300 ‣ Security fixes and updates. 200 ‣ New version releases (i.e.150 100 BC V3). ‣ Current features re-released 100 100 100 100 and improved. 0 DAY 0 MONTH 3 MONTH 6 MONTH 12 12
  • 23. SaaS Adds ValueThe longer you own SaaS products the better BC Lifecycle & Value Ad600 1 Year Later ‣ Upgrades to hosting and data centers.450 ‣ Technology updates and upgrades.300 450 ‣ New features added. 300 ‣ Security fixes and updates. 200 ‣ New version releases (i.e.150 100 BC V3). ‣ Current features re-released 100 100 100 100 and improved. 0 DAY 0 MONTH 3 MONTH 6 MONTH 12 12
  • 24. Business Catalyst LifecycleOne year with Adobe Business Catalyst NEW VERSIONWEBSITE LAUNCH BC V3 is released with aLaunched with the same whole new dashboard NEW FEATURESfeatures & functions as a and a brand new set of New reporting tools andWordpress site on Day 0. features for my website. analytics are added. DAY 0 MONTH 3 MONTH 6 MONTH 9 MONTH 12 SECURITY UPDATE NEW FEATURES Business Catalyst ads New search engine new spam detection optimization & other features to the platform. website features are added to the platform. 13
  • 25. IntroductionOverview of SaaS and Open Source 1The LifecycleComparison of SaaS vs. Open Source 2Cost ComparisonsWhat is the true cost of Open Source software 3Next StepsHelping customers understand the value proposition 4 14
  • 26. SmashingMag, 2012“For whatever reason, there is this perception amongWordPress users that the hardest part of the job waspaying someone to build the website and that once itsbuilt, that’s it, it’s done, no further action required.Maybe that was the case seven years ago, but nottoday. WordPress’ ease of use is awesome, but I think itprovides a false sense of assurances to end users anddevelopers alike.” - Siobhan McKeown 15
  • 27. The Cost FactorsMaintaining an open source platform Open Source SaaS Website Hosting $ INCLUDED Updates & Security $ INCLUDED Adding New Features $ INCLUDED 16
  • 28. Cost ComparisonBusiness Catalyst vs. Wordpress Wordpress Business Catalyst Hosting $20/mo INCLUDED eMarketing $25/mo INCLUDED CRM $25/mo INCLUDED Updates $150-$450/each INCLUDED Upgrades $500-$2000/each INCLUDED 17
  • 29. Cost ComparisonBusiness Catalyst vs. Wordpress Wordpress Business Catalyst Hosting $20/mo INCLUDED eMarketing $25/mo INCLUDED $100/mo CRM $25/mo INCLUDED Updates $150-$450/each INCLUDED Upgrades $500-$2000/each INCLUDED 17
  • 30. IntroductionOverview of SaaS and Open Source 1The LifecycleComparison of SaaS vs. Open Source 2Cost ComparisonsWhat is the true cost of Open Source software 3Next StepsHelping customers understand the value proposition 4 18
  • 31. Next StepsTalking to business owners 19
  • 32. Next StepsTalking to business owners 19
  • 33. Next Steps What! I thought that was part of myTalking to business owners “hosting” plan? 19
  • 34. Next Steps What! I thought that was part of myTalking to business owners “hosting” plan? It’s time to upgrade your website and install some security updates... can we talk about the proposal? 19
  • 35. Next Steps What! I thought that was part of myTalking to business owners “hosting” plan? ‣ Customer Support • Answering questions, general assistance, feature explanations, talking about possible future projects. ‣ Billable Labor • Performing a task or It’s time to upgrade your adding anything new. website and install some security updates... can we talk about the proposal? 19
  • 36. BC BenefitsExample of Adobe Business Catalyst Value BC websites are hosted with Adobe and include email hosting Hosting along with security upgrades on an ongoing basis. BC sites are feature rich and reliable. BC includes basic modules Features for things like photo galleries, news, events and bookings. Adobe handles all the technical updates. When new versions are Updates released, they are added to your BC site at no additional cost. Grow your business with email newsletters, auto-responders, Marketing birthday emails, etc. Build segmented email lists and more. Sell products or collect payments online. BC includes SSLE-Commerce certificates + integration to a variety of payment gateways. Unlike open-source where support is handled by the users and Support fairly non-existent, BC is supported by Adobe. 20
  • 37. BC ValueThe all-in-one solution Feature Rich Website CRM ‣ WEBSITE: content management and blogging. ‣ CRM: customer management, lead tracking and support. ‣ MARKETING: email marketing and auto responder tools. ‣ ECOMMERCE: sell products or collect Marketing eCommerce payments online. ‣ REPORTING & MORE! 21
  • 38. BC ValueThe all-in-one solution Feature Rich Website CRM ‣ WEBSITE: content management and blogging. ‣ CRM: customer management, lead tracking and support. ‣ MARKETING: email marketing and auto responder tools. ‣ ECOMMERCE: sell products or collect Marketing eCommerce payments online. ‣ REPORTING & MORE! 21
  • 39. THANK YOU!Jonathan Hinshaw | EBWAYCreative.com | (888) 329-2926 22