E-Business Monitor introduction

Welcome to the E-Business Monitor

E-Business Monitor offers a global benchmark toanalyze and improve E-Business strategy, organizationmaturity & performance Three simple steps to start improving performance!

E-Business Monitor delivers actionable insights todigital marketing professionals worldwide We focus on three areas to find out where you can improve your business results

Starting point is registering

After logging in, you will start at your personaldashboard

This is offers your main navigation You can access: » My survey: access to the four key sections of the E- Business Monitor » My report: access to your E-Business Monitor scores » My benchmark: access to custom benchmarking » My Company: available to professional & enterprise members

And gives an overview of your progress in the 4 mainsections of the E-Business Monitor 1 2 3 4

Each questions progress is indicated by a color Grey = not started Green = completed Yellow = started but not yet complete

Before you continue you must complete thequestions in ‘About You’

After this, you can start answering the 3 sections ofthe E-Business Monitor in any order you like

You can always go back, continue or choose to returnto the dashboard Completing the E-Business Monitor will only take 35- 40 minutes

Each of the 3 sections has it’s own specific scoringformat Readiness scores on 5 levels of maturity

Each of the sections has it’s own specific scoringformat Enablers scores on 10 levels of net promoter score

Each of the sections has it’s own specific scoringformat Performance indicators are % scores

Where needed, additional information is available,to make sure we compare apples to apples

After completion of a section , your results willbecome available in your ‘My Report’ tab Starting point is the E-Business Monitor Index

The ‘E-Business Monitor Index’ allows you to compareyour organization to the global average, your sectorand your department results

And classifies your organization on the four levels ofthe E-Business Monitor Index The E-Business Monitor Index is the running average of all participants. Your classification changes with each participant! » Innovators: the top 75-100% of participant scores » Professionals: the 50-75% of participant scores. » Learners: the 25-50% of participant scores. » Starters: the low 25% of participant scores.

‘Readiness’ offers a deep dive in key areas oforganization maturity Each of the readiness topics is detailed in: focus, process and integration

‘Readiness’ and offers an overview of yourorganizations maturity level Giving you an indication of where to start looking for improvements

‘Enablers’ allows you to deep dive in key drivers &inhibitors of E-Business Giving you an indication of where to start looking for improvements

‘Enablers’ and offers an overview of drivers andinhibitors for E-Business performance What a good E-Business Net Promoter Score is depends on organization and sector

‘My benchmark’ tab allows you to create standardbenchmarks for key performance indicators… You can make selections based on key criteria. Only KPI’s you answered will be presented » Advanced custom benchmarking is available to Premium members » This offers the ability to create peer groups (minimum of 6 companies) and bennchmark against these

‘My benchmark’ offers detailed insights on how youcompare on the selected performance indicators … Your score is compared to the average of the benchmark you selected » 100% percentile means your score is the highest compared to your selected benchmark (nobody scored higher) » 0% means your score is the lowest compared to your selected benchmark (nobody scored lower)

Key performance indicators available in the E-Business MonitorFinancial perspective: Customer perspective: Organization Learning perspective:» % online turnover » % of registered perspective: » % new employees» % of online orders customers (on sales & » % on-time delivery of attracted through» % online contribution service websites) online orders online channels to overall profitability » % customer » % of issues with » % employee retention» % costs per lead satisfaction online online orders in online team roles» % costs per order » % of leads generated » % returns of online » % internal» % online order value online orders commitment» % average items » % average online » % of online (employee ordered online lifetime value campaigns delivered satisfaction with E-» % online profitability » % service on budget Business) transactions online » % of campaigns » % channel » % retention of online delivered in time effectiveness compared to offline (+ » % online projects » % process or – %) delivered on budget improvement » % turnover from new » % online projects E-Business initiatives delivered in time » % process time savings through online self service

Key performance indicators available in the E-Business MonitorChannel contribution: Budget:» % turnover owned stores » Total E-Business budget» % turnover other stores » Strategy, planning & external consultancy budget» % turnover contact center » Web marketing & campaigns (including ad» % direct sales (account management) campaigns, search engine marketing, email» % catalogue / direct mail campaigning, etc.) budget» % indirect (partner / dealer channels) » Content management budget» % door-to-door » Running E-Business channel(s) (including site» % other channels development, etc.) budget» % online orders in customer facing webshops » Research & benchmarking budget» % of online orders through customers E- » Staffing (internal) budget Procurement portals / webshops / back-office » Social media initiatives budget systems » Innovation (E-Business related) budget » Mobile initiatives budget » Training & education (E-Business team + staff) budget » Channel platform development (only business component) budget » Web analytics & eCRM budget » ICT budget external (incl. external staff) budget » ICT budget internal (incl. internal staff) budget

Start benchmarking and improving your E-Businessperformance now ….» We are an independent organization» We offer a stand-alone online platform (no consultants involved)» We offer direct reporting and benchmarking» We offer a continuous benchmark, tracking progress over time!» Your data is your data and your data alone!» We deliver valuable & actionable insights!» We are exclusively aimed at client-side (brand) executives, managers and specialists!

www.e-business-monitor.org/register

ABOUT USE-BUSINESS MONITOROur mission is to help advance the industry by providing a global, independentand comprehensive standard in E-Business strategy, organization maturity andperformance benchmarking.E-Business Monitor| www.e-business-monitor.org | info@e-business-monitor.org | twitter: @ebusmonitor

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E-Business Monitor introduction

by E-Business Monitor on Jan 06, 2012

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E-Business Monitor introduction — Presentation Transcript