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E-Business Monitor introduction


Introduction to the Global E-Business Monitor benchmark platform, reporting and benchmarking.

Introduction to the Global E-Business Monitor benchmark platform, reporting and benchmarking.

Published in Business , Technology
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  • 1. Welcome to the E-Business Monitor
  • 2. E-Business Monitor offers a global benchmark toanalyze and improve E-Business strategy, organizationmaturity & performance Three simple steps to start improving performance!
  • 3. E-Business Monitor delivers actionable insights todigital marketing professionals worldwide We focus on three areas to find out where you can improve your business results
  • 4. Starting point is registering
  • 5. After logging in, you will start at your personaldashboard
  • 6. This is offers your main navigation You can access: » My survey: access to the four key sections of the E- Business Monitor » My report: access to your E-Business Monitor scores » My benchmark: access to custom benchmarking » My Company: available to professional & enterprise members
  • 7. And gives an overview of your progress in the 4 mainsections of the E-Business Monitor 1 2 3 4
  • 8. Each questions progress is indicated by a color Grey = not started Green = completed Yellow = started but not yet complete
  • 9. Before you continue you must complete thequestions in ‘About You’
  • 10. After this, you can start answering the 3 sections ofthe E-Business Monitor in any order you like
  • 11. You can always go back, continue or choose to returnto the dashboard Completing the E-Business Monitor will only take 35- 40 minutes
  • 12. Each of the 3 sections has it’s own specific scoringformat Readiness scores on 5 levels of maturity
  • 13. Each of the sections has it’s own specific scoringformat Enablers scores on 10 levels of net promoter score
  • 14. Each of the sections has it’s own specific scoringformat Performance indicators are % scores
  • 15. Where needed, additional information is available,to make sure we compare apples to apples
  • 16. After completion of a section , your results willbecome available in your ‘My Report’ tab Starting point is the E-Business Monitor Index
  • 17. The ‘E-Business Monitor Index’ allows you to compareyour organization to the global average, your sectorand your department results
  • 18. And classifies your organization on the four levels ofthe E-Business Monitor Index The E-Business Monitor Index is the running average of all participants. Your classification changes with each participant! » Innovators: the top 75-100% of participant scores » Professionals: the 50-75% of participant scores. » Learners: the 25-50% of participant scores. » Starters: the low 25% of participant scores.
  • 19. ‘Readiness’ offers a deep dive in key areas oforganization maturity Each of the readiness topics is detailed in: focus, process and integration
  • 20. ‘Readiness’ and offers an overview of yourorganizations maturity level Giving you an indication of where to start looking for improvements
  • 21. ‘Enablers’ allows you to deep dive in key drivers &inhibitors of E-Business Giving you an indication of where to start looking for improvements
  • 22. ‘Enablers’ and offers an overview of drivers andinhibitors for E-Business performance What a good E-Business Net Promoter Score is depends on organization and sector
  • 23. ‘My benchmark’ tab allows you to create standardbenchmarks for key performance indicators… You can make selections based on key criteria. Only KPI’s you answered will be presented » Advanced custom benchmarking is available to Premium members » This offers the ability to create peer groups (minimum of 6 companies) and bennchmark against these
  • 24. ‘My benchmark’ offers detailed insights on how youcompare on the selected performance indicators … Your score is compared to the average of the benchmark you selected » 100% percentile means your score is the highest compared to your selected benchmark (nobody scored higher) » 0% means your score is the lowest compared to your selected benchmark (nobody scored lower)
  • 25. Key performance indicators available in the E-Business MonitorFinancial perspective: Customer perspective: Organization Learning perspective:» % online turnover » % of registered perspective: » % new employees» % of online orders customers (on sales & » % on-time delivery of attracted through» % online contribution service websites) online orders online channels to overall profitability » % customer » % of issues with » % employee retention» % costs per lead satisfaction online online orders in online team roles» % costs per order » % of leads generated » % returns of online » % internal» % online order value online orders commitment» % average items » % average online » % of online (employee ordered online lifetime value campaigns delivered satisfaction with E-» % online profitability » % service on budget Business) transactions online » % of campaigns » % channel » % retention of online delivered in time effectiveness compared to offline (+ » % online projects » % process or – %) delivered on budget improvement » % turnover from new » % online projects E-Business initiatives delivered in time » % process time savings through online self service
  • 26. Key performance indicators available in the E-Business MonitorChannel contribution: Budget:» % turnover owned stores » Total E-Business budget» % turnover other stores » Strategy, planning & external consultancy budget» % turnover contact center » Web marketing & campaigns (including ad» % direct sales (account management) campaigns, search engine marketing, email» % catalogue / direct mail campaigning, etc.) budget» % indirect (partner / dealer channels) » Content management budget» % door-to-door » Running E-Business channel(s) (including site» % other channels development, etc.) budget» % online orders in customer facing webshops » Research & benchmarking budget» % of online orders through customers E- » Staffing (internal) budget Procurement portals / webshops / back-office » Social media initiatives budget systems » Innovation (E-Business related) budget » Mobile initiatives budget » Training & education (E-Business team + staff) budget » Channel platform development (only business component) budget » Web analytics & eCRM budget » ICT budget external (incl. external staff) budget » ICT budget internal (incl. internal staff) budget
  • 27. Start benchmarking and improving your E-Businessperformance now ….» We are an independent organization» We offer a stand-alone online platform (no consultants involved)» We offer direct reporting and benchmarking» We offer a continuous benchmark, tracking progress over time!» Your data is your data and your data alone!» We deliver valuable & actionable insights!» We are exclusively aimed at client-side (brand) executives, managers and specialists!
  • 28.
  • 29. ABOUT USE-BUSINESS MONITOROur mission is to help advance the industry by providing a global, independentand comprehensive standard in E-Business strategy, organization maturity andperformance benchmarking.E-Business Monitor| | | twitter: @ebusmonitor